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A Framework for Integrity-Driven Product Development

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Antonia Woodford at Amplify

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A Framework for Integrity-Driven Product Development

  1. 1. Problems, Actions, and Surfaces: A Framework for Integrity-Driven Product Development Antonia Woodford Product Manager Facebook
  2. 2. Our Responsibility1 Our Company-Wide Framework2 Applying the Framework to False News3 Overview
  3. 3. Facebook was built to bring people closer together
  4. 4. Elections & Democracy Privacy News FeedSafety
  5. 5. Bad experiences for people Bad results 
 for our business
  6. 6. Our Company-Wide Framework
  7. 7. Problems, Surfaces, and Actions
  8. 8. Problems, Surfaces, and Actions CONTENT ACTORS BEHAVIORS
  9. 9. MONETIZATION RECOMMENDATION HOSTINGDISTRIBUTIONDISCOVERY Problems, Surfaces, and Actions
  10. 10. Problems, Surfaces, and Actions MONETIZATION RECOMMENDATION HOSTINGDISTRIBUTIONDISCOVERY
  11. 11. Problems, Surfaces, and Actions REMOV E REDUC E INFOR M
  12. 12. GRAPHIC VIOLENCE SURFACE ACTIONPROBLEM
  13. 13. GRAPHIC VIOLENCE SURGER Y SURFACE ACTIONPROBLEM
  14. 14. PROBLEM TEAMS SURFACE
 TEAMS
  15. 15. PROBLEM TEAMS SURFACE
 TEAMS
  16. 16. Applying the Framework to False News
  17. 17. FALSE NEWS
  18. 18. WHY DON'T WE SIMPLY REMOVE FALSE NEWS? REMOV E INFORM REDUCE
  19. 19. REMOVE FOR VIOLATIONS REMOVE 
 ADS & MONETIZATION REMOVE 
 FAKE ACCOUNTS REMOV E INFORM REDUCE
  20. 20. MEANINGFULINFORMATIVE WITHHOLDING HEADLINE WHO POSTED ITKIND OF POST FEEDBACK AND REPORTS NEWS FEED RANKING INFORM REDUC E REMOVE
  21. 21. MEANINGFU L INFORMATIVE WITHHOLDING HEADLINE WHO POSTED IT KIND OF POST FEEDBACK AND REPORTS NEWS FEED RANKING INFORM REDUC E REMOVE
  22. 22. DISRUPTING 
 FINANCIAL INCENTIVES INFORM REDUC E REMOVE
  23. 23. DISRUPTING 
 FINANCIAL INCENTIVES AD FARMCLICKBAIT INFORM REDUC E REMOVE
  24. 24. FACT-CHECKING INFORM REDUC E REMOVE
  25. 25. FACT-CHECKING MACHINE LEARNING 
 PICKS UP LIKELY FACT-CHECKERS REVIEW AND RATE FACEBOOK TAKES ACTIONINFORM REDUC E REMOVE
  26. 26. REMOVE INFORM REDUCE INFORM
  27. 27. INFORMING PEOPLE WHEN THEY SEE FALSE NEWS GIVING PEOPLE ADDITIONAL CONTEXT REMOVE INFORM REDUCE
  28. 28. False rating Views 80%Reduction How's it going? Time False News Story Views Over Time
  29. 29. Repeat Offenders
  30. 30. Where do we go from here? MIDTERM
 ELECTIONS PHOTOS AND
 VIDEOS INTERNATIONAL 
 EXPANSION INCREASED TRANSPARENCY PARTNERSHIP/ COLLABORATION
  31. 31. Tips to leave you with THINK ADVERSARIALLY - ANTICIPATE HOW YOUR PRODUCT COULD BE ABUSED HUMAN EXPERTISE CAN COMPLEMENT TECHNOLOGICAL SOLUTIONS BREAK DOWN COMPLEX PROBLEMS TO MAKE THEM MORE TRACTABLE DON'T SETTLE FOR A BINARY SOLUTION FOR NUANCED PROBLEMS

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