If you want a wider audience who responds to digital word of mouth online, there is a solution within your organization"Employee Advocacy" Employee advocacy means the content that is carefully curated by your brand's marketing team is spread further, individually, by each your employees on their own social media accounts. It is the digital word of mouth at it best by your most trusted marketers in the organization: your employees.

1. Brief overview and benefits
of
Employee Advocacy

2. Brief overview and benefits
of
Employee Advocacy

3. Hello!
Nice to meet you
I am Tom from Amplispot
At Amplispot we are empowering brand advocacy for all
stakeholders in a company including scattered
workforce and desk less workers. We also help
individuals with personal branding.
About me : I have been working for more than 7 years
in Sales, Marketing, SaaS Startup and Technology
space. At Amplispot my mission is to help brands scale
up organic reach on social networks. Prior to Amplispot,
I was the cofounder of a startup in tech space and
before that at KPMG in their management consulting
team.
You can connect with me on LinkedIn or you can drop
me a message at tom@amplispot.com
and do visit our website at www.amplispot.com

4. Brief Introduction
Today, promoting a brand single-handedly is a mammoth task.
For businesses, gaining recognition itself is still a big challenge
out there in the social media world.
So if you want a widespread audience who responds to digital
word of mouth online, there is a solution within your
organization
Employee Advocacy

5. “ To reach such a huge audience on vast number of
digital platforms requires strategic marketing of
content to reap maximum benefits and here's where
the concept of
Employee Advocacy plays a very important role.”

6. Employee Advocacy Definition
Employee advocacy means the content that is
carefully curated by your brand's marketing team is
spread further, individually, by each your employees
on their own social media accounts.
It is the digital word of mouth at it best by your most
trusted marketers in the organization: your
employees.

7. How does it workBrief on how employee advocacy works

8. For more details click here

9. Benefits of Employee Advocacy
Content amplification
Content amplification by
employees will help to
spread the content
through the social network
of employees. This will
drive higher traffic to your
website and also open up
new channel for sales.
Content shared by employees receives on average 8
times more engagement than when it is shared by
brand channels and is re-shared 25 times more
frequently.
Better employee engagement and employer
branding
HR leaders are engaging employees using
collaboration, advocacy tools and technologies
complementing the digital workspace. Here employee
advocacy and employee engagement go hand in hand.
A good culture of engagement and sharing can be built
in an organisation by implementing an effective
employee advocacy program.

10. Increased social presence
With employee sharing content you
have an always on content marketing
team which helps you increase the
social engagement for your content.
The collective power of all the
employees can help in good content
amplification for the organization.
Employee advocacy program helps
build an army of employee brand
advocates who increase the brand’s
social reach irrespective of your brand
social media presence
Position employees as thought
leaders and industry experts
What organization can do this work with
the employees to position the employee
brand advocates as thought leaders and
industry experts. It’s a two way Street
and it benefits both the organizations and
the employees.
By investing in your employees personal
brand and professional development the
organizations can gain their trust and
capitalize on their social following.
Employees too benefit since they will be
known as thought leaders and industry
experts which increases their credibility
in the industry and paves way to become
a star in their industry and organization.
Benefits of Employee Advocacy

11. People recommending something is much better
than brand ads and content
Humanize your brand
Your employees have great marketing
potential to amplify branded content.
Employees sharing content will build
consumer trust and also gives a
human touch to your brand. This helps
in generating more brand awareness,
expand the reach, more qualified
website visits and more inbound leads.
Benefits of Employee Advocacy

12. Better reach
Your company's organic reach is for lesser than the organic reach
of all your employees collectively over social media networks.
Assuming you have 200 employees, each having around
thousand connections on LinkedIn, Facebook and Twitter
collectively you have close to 200K connections all the social
media and this connections are much more valuable than your
company page connections.
Since they are family, friends and acquaintance of your
employees who can be influenced a bit more easily.
Benefits of Employee Advocacy

13. Calculation of
Employee Advocacy
impact

14. 19567Followers
in your company pages which includes
Facebook, Linkedin and Twitter
Whoa! That’s a big number,
aren’t you proud?
Now let’s look at your employee’s collective
reach in next slide
Say you have 200 employee organization with

15. 200
Employees
160K 60K 60K
Total reach of 200 employees
800 300 300
Friends of each employee on
respective network
Total reach of 200 employees is 280K
across networks instead of ~20K of
organic company page reach
14X
impactCheck out our calculator

16. Benefits of Employee Advocacy
Leads generated through employees have been found
to convert 7 times more than any other type of leads.
Trusted source
Since employees are sharing it in their
personal and professional network it
is viewed as a trusted source of
content. Branded content is not as
trusted has content shared by
individual.

17. Thought leaders can be
created among the
employees
Employee
advocacy can
leverage this

18. Promotes Brand Awareness
Employee Advocacy helps to increase your brand awareness
online and thus helps it to expand and yield better profit.
Improve company reputation and talent acquisition
Employees endorsing the company as a great place to work,
improves the reputation and general attraction towards working
with the company. This also impacts the talent acquisition in
positive manner. Employees getting in referrals also helps
company fill in the role faster with better trust towards the new
employee since someone who knows them has recommended
them.
Benefits of Employee Advocacy

19. Creates Customer Loyalty
Builds customer trust in your brand as
your content is being advocated by
your employees as a personal
recommendation to their contacts.Encourages Employee Loyalty
It helps you to build a strong and well-
connected employee loyalty in your
brand. Your employees become more
dedicated towards their tasks and hence
the output proves beneficial for the
brand/organization.
Customers are 84% more likely to trust
personal recommendation over brand
recommendations, according to an employee
advocacy statistic.
Benefits of Employee Advocacy

20. Benefits of Employee Advocacy
In B2B market 61 percent of IT buyers make their
decisions based on their colleagues recommendation

21. Thank you for you time!
Any questions?
You can drop a note at tom@amplispot.com

22. Credits
Special thanks to all the people who made and released these
awesome resources for free:
■ Presentation template by SlidesCarnival
■ Photographs by Death to the Stock Photo (license)
■ Diverse device hand photos by Facebook Design Resources