AS MEDIA FOUNDATIONPORTFOLIOUnit G321Lauren Ferdinand, Amplified Magazine
In what ways does your media product use, develop or challengeforms and conventions of real media products?
Background/ColoursThe background of my magazine cover is white, this is very conventional of rock music magazines, many of these magazines choose one block background colour and then use 2 or 3 other accent colours. I complied with the convention because it is used so there aren’t too many colours that pull focus from the cover star(s). Another way in which I have followed conventions is by using a bold masthead. It is a simple font (name of font) and is the colour black . Various existing music magazines such as Kerrang’s masthead (see below) is also black on a white background. Kerrang! logo
ModelsHowever, challenged conventions of this genreputting a band with 2 females and only one maleon the front cover. Rock music, and therefore rockmusic magazines, is a male-dominated industryand rarely feature bands with more females thenmales. I decided to challenge the conventions inthis aspect to make my magazine unique anddifferent from the others on the market.But, the models are slightly younger than many inreal bands. I decided to challenge this conventionbecause it appeals more to my target audience asthey can relate to those who are the same age asthem. My magazine cover Existing magazine‟s covers
Costume and propsThe costumes that I have used throughoutmy magazine are conventional. This isbecause the band used in my magazine arewearing jeans, trainers, eyeliner and t-shirts.These items could be found in professionalmusic magazines as well as on people whoenjoy this type of music.
Written contentI followed the codes and conventions of music magazine “We make casual chit-chat after I enterarticles. Although some magazines do publish simple the room, the bandquestion/answer articles, many others publish articles and I bonded overwith quotes embedded in them. I decided to do this music (Vampirebecause from the magazines I analysed, as of late, this Weekend to bestyle of article has become more popular. precise), and I began to ask them about theThe style of language used is a mix of formal and year they‟ve had.conversational. I chose this because it is a style that the Bassist Natalya Urietarget audience would find easy to read without getting is quick to answer,bored. „It‟s been amazing. We didn‟t expect anyAlso, the mode of address used in the editors letter is very of it, it‟s crazy. Iconversational, like every music magazine I analysed. So mean, we wrote thesein that respect I followed the codes and conventions of the songs in my garage two summers agomagazine genre. and now we‟re playing on the Main Stage at Reading [and Leeds Festival].‟” Extract from features article
Choice of genreI showed my choice of genre through several aspects. The main one id the name ofthe magazine, Amplified. This relates to live music, and using amplifiers to makethe music louder. Live music is a big part of rock music and its culture, so it was afitting name for a magazine of this genre.
Looking back at yourpreliminary task (the schoolmagazine), what do you feel youhave learnt in the progressionfrom it to full product?Looking back at my preliminary task,I can see various things that I havelearnt while constructing my maintask. The main thing I have learnt isPhotoshop, when I began this task I didn’t know how to use Photoshop at all, butafter creating the magazine and watching tutorials online, I now know how to workwith several aspects of the program and would be able to use them confidently if Ineeded to in the future.Another thing I learned is about taking photos. I think without good lighting, yourpictures look unprofessional. When I did my preliminary task, I didn’t really knowthis. But as I completed my final task I realised this and planned my photo shootaccordingly.
Can you provide examples of creative problem solving?
Whilst on my photo shoot in Central London with my models, I encounteredsome problems regarding lighting. In my brainstorm, I stated that I would usehigh-key natural lighting, but when I took some of my pictures, it was too dark.So to rectify this problem, I moved my models to a different location, where thelighting was more suited to my camera.
What Have You Learnt AboutTechnologies From The Process of Constructing This Product?
When I began creating my magazine on desktop publishingprogram Photoshop, I didn’t know how to use it properly. Iknew from research that most magazines cut out their bandsfrom the original image and place them on a differentbackground. So, to overcome not knowing how to usePhotoshop to do this, I watched a Youtube video which tutorsyou on how to carry out the task. Before I researched, I createda front cover without using this skill, but once I learned how todo it I created another. And I feel because I did learn how to dothis, my overall product benefited from this.
I organised the people involved in the magazine in various different ways. Forexample, with my choices for members of the band I made a list of nameswhich included people who met certain criteria, this included: their look (didthey look like they could appear in a rock magazine?), their age (were they of theage I wanted my band to be?), their musical taste (did they actually enjoy thisgenre of music?). I then put them in order of how much I thought they would fitin the magazine. After I collated all of this information, I looked at myproduction schedule and came to a decision on the date of the photo shoot. My final 3 models (L-R): Christian, Becky and Natalya
How did you manage locations for photographs and any costumes and props?
After researching rock music and the generalclothing worn by people in this genre, I madea mood board containing types of clothing Iwanted my models to wear (complete moodboard can be found in this post).We then all(my models and I) talked aboutclothing/make-up choices and came to adecision on their outfits.I decided against using props such as guitarsbecause I realised that most front covers didnot have props like these. And I also thoughtthat would take away from the bandthemselves, and would decrease focus onthem.
Reflection on design drafting and the final outcome
Front CoverMy magazine’s main colours are blue and white. These colours go very welltogether, I like the way that they are very complimentary of each other.However, the shade of blue I have chosen I feel is a little too bright. I thinkit would be beneficial for me to make the colour a bit softer to make it easierof the eyes for the readers and make them more likely to pick up themagazine and buy it.The main image on the front cover is very good. I think the positioning ofthe ‘band members’ is very good, but I think that the lighting makes itsprofessionalism decrease. The light is much brighter from the right handside, it is not even. In magazines the light is much better, and much clearer.If I were to do this magazine again, I would perhaps use an SLR camerawhich would leave me with more professional images. I chose an imagewhere the band’s faces could be seen easily. And I chose to use a whitebackground as it isn’t too overwhelming to the eyes of the readers. I thinkthat this decision has worked very well as it has given me much morefreedom in the range of accent colours I can use for covers lines and themast head.On the front cover, I decided to only use two fonts, one for the main coverline and another for the other cover lines. I decided to do this because itmakes it easier to distinguish the difference between the importance of thearticles. Both of the fonts are clear and easy to read. But a downfall could bethat the fonts are both quite normal, generic fonts and don’t lendthemselves to telling the readers what genre of magazine it is. I perhapsshould have used fonts with jagged edges or cracks in it to show the moreedgy, rebellious nature of the genre of music.
Contents pageMy contents page has various different colours for the fonts. I thinkthis is good because it separates each section of the contents for thereader at a glance. In the letter from the editor, I like the differencein font and colour. I think the three colours I have chosen – blue,purple and red – go very well together and aren’t too bright as totake focus away from the band members at the bottom of the page.The image in the background of the contents I think is very good andlooks very professional. I think the way that I have used the emptyspace at the top of the picture as a place to put the text enhances this.The quote that is placed in the bottom half of the page, I think was agood addition to the page because it lets people get an insight intothe article and the people that it’s about.However, I think that if I were to take the background image again, Iwould have made sure I’d taken the photo at a slightly differentangle. Where I took the picture from, you can see plants in thebottom left hand corner. Because there aren’t any plants on the otherside, it doesn’t balance out and I think that it doesn’t look asprofessional.Also, most magazines don’t feature the same band on the front coverand also on the contents, so if I were to redo this part of themagazine, I would retake the picture with a different group of peopleso it would fit the conventions of this genre.
Features ArticleI believe that my features article is very good. I used twodifferent texts for the headline of my article. By doing this, itshows a contrast; a soft font for the words ‘Secret’ and ‘Party’,and the word ‘Moustache’ has a cleaner cut font. I think thishighlights the name of the band, making it stand out. Byhaving the image of the moustache in the same colour as theword moustache in the headline, shows a sense ofcohesion. Also, the red used in the headline is the same redused on the splash on the front cover; it makes the magazineseem like a complete unit.The Polaroid on the right hand side of the first page overlapsonto the second page, I think that this showsOn the second page, there is a splash which shows how you canget in touch with the band. I think that this is a particularlygood feature because the colour of the splash is red like thewords in the headline on the other page. This balances the useof the red over the whole article.On the right hand side of the page there is a strip of pictures ofthe band, it evens out the amount of words on the rest of thepage. It makes the article look more like a professional article.
What Kind of Media Institution Might Distribute Your Media Product and Why?
IPC MediaIPC Media (formerly International PublishingCorporation), a wholly owned subsidiary of Time Inc. isconsumer magazine and digital publisher in the UnitedKingdom, with a large portfolio selling over 350 millioncopies every year.Notable magazine: NMEI have chosen this company to be the one to publish my magazine. IPC wouldbe good company to publish my magazine as it already successfully publishesNME. Also, it has no direct competition for my magazine, as my magazine isaimed at an audience who listen to slightly heavier music than those whoread NME.
Bauer MediaThe Bauer Media Group (Bauer Verlagsgruppe) is a large Germanpublishing company based in Hambugh, which operates in 15countries worldwide. Since the company was founded in 1875, it hasbeen privately-owned and under management by the Bauer family.It was formerly called Heinreich Bauer Verlag KG, abbreviated toHBV and usually shortened to H. Bauer Worldwide circulation ofBauer Media Group‟s magazine titles amounts to 38 millionmagazines a week.Notable magazines: Kerrang!, Mojo, QDespite Bauer Media’s success I wouldn’t use it to publish my magazine. This isbecause it already publishes Kerrang!, Mojo and Q Magazine, and thesemagazines would be competition. But on the other hand, because they have hadsuccess at marketing these similar products, it would mean that they could dothe same for my product, potentially making it as successful as Kerrang, one ofthe highest-selling music magazines in the UK. Therefore I do not believethey’d want to launch a product which would be in direct competition with onof its most successful products.
Time managementTo successfully manage, before the beginning of the construction process I createda production schedule. This laid out what I needed to complete it order to meet mydeadline of the end of December.Each week I set myself task(s) to do that were reasonable and that I believe I couldcomplete within a week.e.g. Week 4: Research competition and magazine conventionsI think that my time management was good because it led to me completingeverything well within the time limit. It also helped me to know what I was doingeach week so I didn’t do too much or too little in any given week.
How did you attract/address your audience?I attracted my audience my audience by making the readers feelas though the people in the magazine are just like them. Theclothes that the models are wearing are very casual andsomething that the readers themselves could wear.I have portrayed the band as being very similar to my targetaudience. This will make the audience more likely to connectwith the people in the magazine and therefore buy the magazine.Another way I attracted readers was by displaying a competitionon the front cover. Download Festival is one of rock’s mostcoveted festivals and many people would love the chance toperform there.Also, by listing the other bands that feature in the magazine, ifpeople don’t know/don’t like the main band, they have severalalternatives to read about.