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5 Recruitment Marketing Basics HR Should Never Forget

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www.theultimatesocialrecruitmentblueprint.com discusses getting back to basics with your social recruitment marketing approaches. By focusing on what the candidates want to see in your recruitment marketing content.

Published in: Recruiting & HR
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5 Recruitment Marketing Basics HR Should Never Forget

  1. your brand Candidates don’t care about...
  2. Really?
  3. Really. It sucks.
  4. They care about... what you can DO for them!
  5. It’s not just about how much you pay...
  6. Or how funky your offices are...
  7. Or if you have annual ‘pet’ day...
  8. It’s about what your employees are saying
  9. That they trust over...
  10. 1. Job ads 2. Career site copy 3. External recruiters
  11. “The most commonly overlooked fact is a company’s internal audience - the employees’- as key to influencing and gaining external candidate trust” Edelman Trust Barometer Study 2014
  12. Recruitment is changing.
  13. What’s happening?
  14. 83% of candidates look at online reviews, social media conversations, and LinkedIn profiles of staff before making an application for a job. Source: Jobvite
  15. Source: Findly.com 83% of company career sites have a less than 15% return rate.
  16. D’OH!
  17. The main reasons quality candidates don’t consider your jobs are:
  18. They Don’t TRUST or KNOW you
  19. They are not ready to move
  20. Or both.
  21. What Can You Do?
  22. Start a blog?
  23. Get your CEO to tweet?
  24. Make a video of staff having a Nerf-gun fight?
  25. Consider this.
  26. Strip it back...
  27. To the basics
  28. 5 Principles
  29. Principle #1. Create content candidates actually WANT
  30. and they will return for more...
  31. What do candidates really want?
  32. They want to be able to TRUST you...
  33. Before they will apply
  34. Principle #2. Consistency Builds Trust
  35. Consistently deliver your employer brand promise
  36. Principle #3. Involve Employees
  37. 1. Social media training 2. Social media tools 3. Time with
  38. Principle #4. Do it BETTER than your competition
  39. and your message will start to spread...
  40. ... even off line...
  41. “If you build a great experience people tell each other about that. Word of mouth is very powerful” Jeff Bezos, Amazon
  42. Principle #5. Have a STRONG social recruitment branding strategy to ensure you do it better
  43. Learn about the
  44. your brand Candidates don’t care about
  45. 1. Create content candidates want 2. Consistently deliver your employer brand promise 3. Involve employees 4. Do it better than your competition 5. Have a STRONG social recruitment branding strategy
  46. Learn More: FREE VIDEO TRAINING SERIES

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