Twitter companies___money_money_money_monnnnay

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  • This slideshow is an extension to the topic teaching presentation I did in class.
  • The first tweet was posted by Jack Dorsey himself at 9:50 p, PST on March 21, 2006: "...we came across the word 'twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was." – Jack Dorsey[15]
  • You’ve heard of blogging (a blend of the word web and log) but what is microblogging?
  • Some of the most famous tweeters or twitterers (as some like to call them) are Mrs. Kutcher and Mr. Kutcher, Kim Kardashian, Justin Beiber, President Barack Obama, Oprah Winfrey, and one of the most infamous Charlie Sheen!
  •    What’s wrong with Twitter? According to a 2009 study done by Pear Analytics, through random sampling, they found this.
  • If Only 100 People Were on TwiGerGizmodoAugust 4, 2009Gizmodo recently published a blog post “If Only100 People Were on Twi4er” and what it wouldlook like. The data visualiza<on was done byDave MCandless. What stands out here is the“5 loud mouths”, or 5% of the folks whocontribute 75% of the tweets.
  • If Only 100 People Were on TwiGerGizmodoAugust 4, 2009Gizmodo recently published a blog post “If Only100 People Were on Twi4er” and what it wouldlook like. The data visualiza<on was done byDave MCandless. What stands out here is the“5 loud mouths”, or 5% of the folks whocontribute 75% of the tweets.
  • Twitter companies___money_money_money_monnnnay

    1. 1. Twitter, Companies & Money Money Money Monnnnay Money!! <br />A presentation by Alieshia Morris<br />
    2. 2. What is Twitter Exactly?<br />Created by Jack Dorsey<br />Social Networking & Microblogging <br />Launched in 2006<br />Began as an internal service<br />140 characters or less<br />
    3. 3. Blogging vs. Microblogging<br />Can be a website or part of a website <br />Regularly maintained by an individual<br />Interactive <br />Can include images, links, video and music<br />Must have a host site<br />Can be maintained while on the go (mobile apps)<br />Interactive<br />Limit to the amount of data per microblog<br />
    4. 4. Famous Microbloggers<br />
    5. 5. What is Microblogging Good For?<br />Advertising<br />Generating Traffic<br />Customer Service <br />CSR- fundraising, green movement<br />New product ideas<br />Learning from customers<br />Brand advocates<br />Word of Mouth Marketing<br />Dedicated/ Branded Channels<br />Events<br />Coupons<br />
    6. 6. What’s wrong with it?<br />http://www.pearanalytics.com/blog/wp-content/uploads/2010/05/Twitter-Study-August-2009.pdf<br />
    7. 7. Definitions<br />News<br />Any sort of main stream news such as CNN, Fox or others. <br />Spam<br />These are the tweets such as “See how I got 3,000 followers in one day” type of tweets.<br />Self‐Promotion<br />These are typical corporate tweets about products, services, or “Twitter only” promos.<br />Pointless Babble<br />These are the “I am eating a sandwich now” tweets.<br />Conversational<br />These are tweets that go back and forth between folks, almost in an<br /> instant message fashion, as well as tweets that try to engage<br /> followers in conversation, such as questions or polls.<br />Pass‐Along Value<br />These are any tweets with an “RT” in it. Now, if there were any tweets that could fit into more than one category (which was rare), if it started with “@”, we deemed it as conversational, even if it was a news item or self‐promotion.<br />http://www.pearanalytics.com/blog/wp-content/uploads/2010/05/Twitter-Study-August-2009.pdf<br />
    8. 8. Putting Twitter in Perspective<br />
    9. 9. Thanks for Listening!!!!<br />

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