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W H A T T H E
R E N A I S S A N C E
C A N T E L L
U S
A B O U T
C O N T E N T S T R A T E G Y
@ a m o n c k
Content
Content
Authority
Engagement
0
17.5
35
52.5
70
1465 1470 1475
Florentine bad debts
Medici Bank deposits, Florins
Source: Ye Æconomiste
Content
Authority
God
Money
Family
Expert
Data
Network
Content
Francesco
Sassetti
(Chairman,
Medici Bank)
Authority
God
Money
Family
Expert
Data
Network
Engagement
Devotion
Shared
Artistic
Recreation
Shareable
Interactive
Santa Maria
Novella
Santa Maria
Novella
(inappropriate
content)
Santa
Trinità
Content
Engagement
Devotion
Shared
Artistic
Recreation
Shareable
Interactive
ContentQuestions?
Content
@davos
@wef
@amonck
Defining content renaissance lessons
Defining content renaissance lessons
Defining content renaissance lessons
Defining content renaissance lessons
Defining content renaissance lessons
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Defining content renaissance lessons

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Learn from the kings of content strategy! Renaissance painters, politicians and business folk knew a few things when it came to crafting compelling content.

The digital age could learn from their innovative use of social space, technology and story-telling. This is a quick look at one example - Florence's Sassetti Chapel (No 62 on TripAdvisor!).

Published in: Technology, News & Politics
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Defining content renaissance lessons

  1. 1. W H A T T H E R E N A I S S A N C E C A N T E L L U S A B O U T C O N T E N T S T R A T E G Y @ a m o n c k
  2. 2. Content
  3. 3. Content
  4. 4. Authority
  5. 5. Engagement
  6. 6. 0 17.5 35 52.5 70 1465 1470 1475 Florentine bad debts Medici Bank deposits, Florins Source: Ye Æconomiste
  7. 7. Content
  8. 8. Authority God Money Family Expert Data Network
  9. 9. Content Francesco Sassetti (Chairman, Medici Bank)
  10. 10. Authority God Money Family Expert Data Network
  11. 11. Engagement Devotion Shared Artistic Recreation Shareable Interactive
  12. 12. Santa Maria Novella
  13. 13. Santa Maria Novella
  14. 14. (inappropriate content)
  15. 15. Santa Trinità
  16. 16. Content
  17. 17. Engagement Devotion Shared Artistic Recreation Shareable Interactive
  18. 18. ContentQuestions?
  19. 19. Content @davos @wef @amonck

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