Website Owners: Why You Can No Longer Ignore Mobile Devices
Website Owners: Why You Can No Longer Ignore Mobile Devices By Nigel Harding Business Connexions 22 October 2012
Context● Desktop computing & websites are well established ● Screen resolutions increasing ● HD monitors● Smart phones – a real phenomenon ● iPhone, Android phones, Windows phones● Tablets – predicted to take off ● iPad et al
Some Facts & Figures 1● There are more mobile phones in the UK than people● The number of smartphone searchers doubles every two months● In 2010, Google became a ‘mobile-first’ company (this means they develop their sites and tools on mobiles first)● Smartphone sales overtook PC sales last year (two years earlier than expected)● In three years time, tablet sales will be bigger than PC sales● Smartphone sales will continue to grow – will be 3 times the sales of PCs● 52% of UK mobile phone users have a smartphone
Some Facts & Figures 2● 28% of internet usage is from a mobile phone● 19% of search queries in the travel industry are from mobiles (was 11% in 2011)● 16% of search queries in retail are from mobiles (was 10% in 2011)● 20% of all YouTube views are from a mobile device● Mothers day 2012 – 50% of all online sales came from mobile devices● 28% of people in the UK have purchased something using their phone
Distinct Websites?● Some website owners opt for a distinct mobile site ● WordPress plugins ● BBC has m.bbc.co.uk● Advantages ● Can develop without affecting a working desktop sized website● Disadvantages ● Duplication of development effort, maintenance overhead ● Duplication of content ● What about tablets? 3 websites?
Responsive Websites● Ethan Marcotte coined the term Responsive Web Design in 2011● Same content base is used● Detect the device resolution and serve an appropriate layout● Mobile First, progressive enhancement
Under The Bonnet● Use CSS3 media queries ● adapt the layout to the viewing environment ● proportion-based grids ● flexible images