Website Owners: Why You Can No Longer Ignore Mobile Devices

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The web landscape, the advent of mobile phones and tablets, how web design is responding to these developments and why you can't afford to be left behind.

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  • Thank you, can always rely on you for solid technical knowhow!
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  • As for video player compatibility... HTML5 is very well supported on mobile devices so it's much easier to get videos to play natively. If you use a provider like YouTube then this takes alot of the pain out of cross browser and cross device compatibility.
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  • Yes, I suggest that we would deploy different video player sizes according to the size of the page. This can be coded such that a single video upload - perhaps on YouTube - can be played with different player sizes according to the page size/device size.
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  • Brilliant information, thanks very much. Have you looked at the aspect of how video plays on mobile devices?
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Website Owners: Why You Can No Longer Ignore Mobile Devices

  1. 1. Website Owners: Why You Can No Longer Ignore Mobile Devices By Nigel Harding Business Connexions 22 October 2012
  2. 2. Context● Desktop computing & websites are well established ● Screen resolutions increasing ● HD monitors● Smart phones – a real phenomenon ● iPhone, Android phones, Windows phones● Tablets – predicted to take off ● iPad et al
  3. 3. Some Facts & Figures 1● There are more mobile phones in the UK than people● The number of smartphone searchers doubles every two months● In 2010, Google became a ‘mobile-first’ company (this means they develop their sites and tools on mobiles first)● Smartphone sales overtook PC sales last year (two years earlier than expected)● In three years time, tablet sales will be bigger than PC sales● Smartphone sales will continue to grow – will be 3 times the sales of PCs● 52% of UK mobile phone users have a smartphone
  4. 4. Some Facts & Figures 2● 28% of internet usage is from a mobile phone● 19% of search queries in the travel industry are from mobiles (was 11% in 2011)● 16% of search queries in retail are from mobiles (was 10% in 2011)● 20% of all YouTube views are from a mobile device● Mothers day 2012 – 50% of all online sales came from mobile devices● 28% of people in the UK have purchased something using their phone
  5. 5. Web Solutions
  6. 6. Distinct Websites?● Some website owners opt for a distinct mobile site ● WordPress plugins ● BBC has m.bbc.co.uk● Advantages ● Can develop without affecting a working desktop sized website● Disadvantages ● Duplication of development effort, maintenance overhead ● Duplication of content ● What about tablets? 3 websites?
  7. 7. Responsive Websites● Ethan Marcotte coined the term Responsive Web Design in 2011● Same content base is used● Detect the device resolution and serve an appropriate layout● Mobile First, progressive enhancement
  8. 8. Under The Bonnet● Use CSS3 media queries ● adapt the layout to the viewing environment ● proportion-based grids ● flexible images
  9. 9. Challenges● How do you create a design?● Technologies ● Flash does not operate natively on mobile devices ● Javascript switched off on some smartphones● Interface & interactions – more thought about UX ● Larger buttons, larger text inputs?● When does a website become an App?● Cost
  10. 10. Questions?Email: nigel@amodeowebdesign.co.uk

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