<ul><li>Popular local high-end fashion label geared towards the design and manufacture of  </li></ul><ul><li>women’s fashi...
<ul><li>Vision Statement of Karma: </li></ul><ul><li>Our Vision is to be bring the Trendy Fashion Solutions for Stylish in...
<ul><li>Karma Red - Karma Couture and Karma Wedding </li></ul><ul><li>Karma Pink – Prêt </li></ul><ul><li>Brand quality an...
The Organization <ul><li>Culture </li></ul><ul><ul><li>Karma started out as a house-run business in Lahore eight years ago...
The Organization Hierarchy
Departmentalization <ul><ul><li>Production </li></ul></ul><ul><ul><li>Quality assurance </li></ul></ul><ul><ul><li>Studio ...
Human Resource Practices  <ul><li>Policy of Hiring People </li></ul><ul><li>Policy for hiring people:  </li></ul><ul><li>E...
Business Plan  <ul><li>Expansion in  PINK   and  RED </li></ul><ul><li>Geographic expansion  </li></ul>
<ul><ul><li>Karma Classic Old </li></ul></ul>Jewels   <ul><ul><li>Karma Chic </li></ul></ul>
Shoes
<ul><li>Introduce an executive collection for working females </li></ul><ul><li>Enter into the male fashion arena to incre...
<ul><li>A marketing concept that measures consumers knowledge of a brand's existence. </li></ul><ul><li>Pepsi – We Know. <...
Marketing Strategies that works
<ul><li>Advertise </li></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Radio and TV </li></ul></ul><ul><ul><li>Digital ...
<ul><li>Get catalogues ported for various cell phone models and keep them updated. </li></ul><ul><li>Partner with Carriers...
If you had to live on a deserted island and could only take one of the following with you, which would you take? Marketing...
Internet Marketing
<ul><li>Talk to Us [Online Support] </li></ul><ul><li>YouTube Channel </li></ul><ul><li>Become a Fan </li></ul><ul><li>Inc...
Social Media Marketing
<ul><li>This is a Student project – information provided in this presentation may not be correct, as hypothetical data was...
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Karma

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Karma

  1. 1.
  2. 2. <ul><li>Popular local high-end fashion label geared towards the design and manufacture of </li></ul><ul><li>women’s fashion wear </li></ul><ul><li>traditional garments and accessories </li></ul>
  3. 3. <ul><li>Vision Statement of Karma: </li></ul><ul><li>Our Vision is to be bring the Trendy Fashion Solutions for Stylish individuals. </li></ul><ul><li>  Mission Statement: </li></ul><ul><li>Creating an Arena for Fashion lovers. Be the market leader in fashion solution industry . </li></ul>
  4. 4. <ul><li>Karma Red - Karma Couture and Karma Wedding </li></ul><ul><li>Karma Pink – Prêt </li></ul><ul><li>Brand quality and production </li></ul><ul><li>Full product life cycle </li></ul><ul><li>Live Nationwide Inventory System </li></ul>
  5. 5. The Organization <ul><li>Culture </li></ul><ul><ul><li>Karma started out as a house-run business in Lahore eight years ago and has steadily expanded ever since . </li></ul></ul>
  6. 6. The Organization Hierarchy
  7. 7. Departmentalization <ul><ul><li>Production </li></ul></ul><ul><ul><li>Quality assurance </li></ul></ul><ul><ul><li>Studio CS (Studio Customer services) </li></ul></ul><ul><ul><li>Logistics </li></ul></ul><ul><ul><li>IT </li></ul></ul><ul><ul><li>HR </li></ul></ul><ul><ul><li>Finance </li></ul></ul><ul><ul><li>Brand manager Pink </li></ul></ul><ul><ul><li>Brand manager Red </li></ul></ul><ul><ul><li>Design head </li></ul></ul>
  8. 8. Human Resource Practices <ul><li>Policy of Hiring People </li></ul><ul><li>Policy for hiring people: </li></ul><ul><li>Employee Training and Development </li></ul><ul><li>Employee performance </li></ul><ul><li>Employee performance </li></ul>
  9. 9. Business Plan <ul><li>Expansion in PINK and RED </li></ul><ul><li>Geographic expansion </li></ul>
  10. 10. <ul><ul><li>Karma Classic Old </li></ul></ul>Jewels <ul><ul><li>Karma Chic </li></ul></ul>
  11. 11. Shoes
  12. 12.
  13. 13.
  14. 14. <ul><li>Introduce an executive collection for working females </li></ul><ul><li>Enter into the male fashion arena to increase overall revenue </li></ul><ul><li>Partner with leading online stores e.g. Amazon to have a global presence and increase Sales </li></ul><ul><li>Introduce low–end collections to reach out to the masses. e.g. Levi's Signature </li></ul><ul><li>Introduce aggressive marketing strategies to out-perform the competitors </li></ul>
  15. 15. <ul><li>A marketing concept that measures consumers knowledge of a brand's existence. </li></ul><ul><li>Pepsi – We Know. </li></ul><ul><li>Coca Cola – We Know. </li></ul><ul><li>Pakola – Do we really know ???? </li></ul>
  16. 16. Marketing Strategies that works
  17. 17. <ul><li>Advertise </li></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Radio and TV </li></ul></ul><ul><ul><li>Digital Domain </li></ul></ul><ul><ul><li>Billboards </li></ul></ul>
  18. 18.
  19. 19. <ul><li>Get catalogues ported for various cell phone models and keep them updated. </li></ul><ul><li>Partner with Carriers and provide the Catalogues through their Network. </li></ul><ul><li>Reach out to the masses in real time. </li></ul><ul><li>Announce offer/hot deals </li></ul>Go Mobile !!
  20. 20. If you had to live on a deserted island and could only take one of the following with you, which would you take? Marketing Opportunity
  21. 21. Internet Marketing
  22. 22.
  23. 23. <ul><li>Talk to Us [Online Support] </li></ul><ul><li>YouTube Channel </li></ul><ul><li>Become a Fan </li></ul><ul><li>Increase interaction among Consumer themselves </li></ul><ul><li>Publish Consumer Testimonials and Ratings </li></ul><ul><li>Win prizes by playing an online game </li></ul>
  24. 24. Social Media Marketing
  25. 25. <ul><li>This is a Student project – information provided in this presentation may not be correct, as hypothetical data was used. If you wish to use this presentation, first get the rights reserved from the author. Please do not copy or use without reference. </li></ul><ul><li>[email_address] </li></ul>

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