SCORE Social Media Presentation - 2011

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  • Handout – Glossary of Web 2.0 Tools – Choose 3 examples and their business applications
  • Add Linked In – replace either groupon or foursquare. Also mention how any of these need to coordinate with a website. Best practices for using the web for marketing (handout).
  • Mention groups, ads, Fan pages, Facebook best practices (handout)
  • Twitter and blogging. Good for connecting with fellow industry leaders, disseminating news by the second.
  • Google Docs, etc.
  • SCORE Social Media Presentation - 2011

    1. 1. New ways to engage Customers, Build Stronger Relationships and Connect to the World at Large.<br />Social Media<br />
    2. 2. A New Language<br />
    3. 3. What Is Social Media?<br />Social: refers to the interaction of organisms with other organisms and their collective co-existence.<br />Media: the storage/transmission vehicles or tools used to store and deliver information or data. <br />
    4. 4. ?<br />
    5. 5. And How Can Businesses Use Them?<br />What Are the Tools?<br />
    6. 6. What Are Your Peers Doing?<br />“How Small Business Is Using Social Media” Mashable.com March 2, 2010<br />
    7. 7. Intro to Social Media Tools<br />Social Bookmarking – Digg, StumbleUpon, Delicious<br />Blogging – Wordpress, Blogger, Posterous<br />Microblogging – Twitter<br />Location-Based Social Networking – Foursquare, GoWalla, Facebook Places<br />Social Networks – Myspace, Ning, Linked In, Facebook<br />Think of Added Value<br />Think of Internal & External Value<br />
    8. 8. Some of the Top Tools for Business<br />Facebook<br />Twitter<br /> LinkedIn<br />Groupon<br />
    9. 9. Twitter Stats<br />
    10. 10. Facebook Stats<br />
    11. 11. Other Social Media Stats<br /><ul><li>LinkedIn has more than 100 million users worldwide.
    12. 12. More than 30 billion pieces of content are shared each month on Facebook. This is an average of 7 billion pieces of content per week.
    13. 13. More than 24 hours of video is uploaded to Youtube every minute.
    14. 14. More than 1 million companies have LinkedIn Company Pages</li></ul>Drawn from Econsultancy’s “Internet Statistics Compendium” (2011)<br />
    15. 15. Facebook<br />What Is It?<br />Profile & Wall<br />Comments<br />Photo Tagging<br />Location Check-In<br />Some Business Options<br />Facebook “Pages”<br />Facebook “Groups”<br />Facebok “Ads”<br />Facebook “Places”<br />
    16. 16. Blogging for Business<br />General Blogging<br />Wordpress, Blogger<br />Industry News<br />Before/After Photos<br />Helpful Articles<br />Microblogging<br />Twitter<br />Tweets<br />Followers<br />News Updates<br />
    17. 17. QR Codes for Business<br />Can Lead to Any Website<br />Can Be Generatedfor Free<br />Shows Your Technological Acumen<br />Great for Print Materials<br />Can Be Scanned by Any Smart Phone<br />
    18. 18. Online Collaboration<br />Store Documents in “the cloud.”<br />Share documents with collaborators.<br />Keep ONE version of document being revised.<br />Collaborate on documents, spreadsheets, and presentations.<br />
    19. 19. And How did they do it?<br />Who’s Had Success?<br />
    20. 20. Let’s Take a Look…<br />Mashable “5 Winning Social Media Campaigns” & Stoneig.com “Experimental and Successful Social Media Campaigns”<br />
    21. 21. Disadvantages<br />Advantages<br />Upkeep<br />Extra work<br />Lack of control<br />Authority can be challenged<br />History kept. . . forever<br />Openness<br />Community building<br />Brand strengthening<br />Communication<br />Closer relationships with stakeholders<br />Networking<br />Benchmarking<br />Pros and Cons of Web 2.0<br />
    22. 22. Social Media for Business<br />
    23. 23.
    24. 24. Resources Handout<br />How Do Businesses Keep Up?<br />
    25. 25. What would you like to learn more about?<br />What Are Your Thoughts?<br />
    26. 26. Talkback<br />How can we help you get started?Contact Usammoore@fscj.edu<br />jgiulian@fscj.eduwww.twitter.com/amylizmoore<br />

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