08.21.09 Right Management Marketing Presentation


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Ann Marie and Ed\'s Presentation for Right Management Fast Trac - Friday, August 21, 2009

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08.21.09 Right Management Marketing Presentation

  1. 1. Who Am I?<br />My name is Ann Marie Mayuga<br />I own a PR and marketing consulting firm<br />My work experience includes agency experience<br />Fleishman-Hillard, General American, and MetLife are companies that I have worked for<br />I have been in your position, “in between opportunities”, trying to figure out my next step<br />
  2. 2. Who Am I?<br />My name is Ed Mayuga<br />Sales & Marketing Director for AMM Communications, LLC<br />Experience as a management consultant<br />10 years in the pharmaceutical industry in sales and in management for Abbott Laboratories, Parke Davis and Pfizer<br />5 years in the transportation and logistics business working for United Parcel Service<br />I trained salespeople on effective networking and have adapted these concepts for my consulting practice<br />
  3. 3. Do-it-Yourself Marketing<br />Right Management, FastTrac Program<br />Ann Marie Mayuga, Principal<br />Ed Mayuga, Sales & Marketing Director <br />AMM Communications, LLC<br />August 21, 2009<br />
  4. 4. Marketing building blocks:<br />Define you product / service <br />Define your audience / clients / customers<br />Define your messages<br />Define how you will consistently reach clients / customers<br />What is your elevator speech?<br />
  5. 5. What is Your Billable Time Worth?<br />There are approximately 2080 working hours per year<br />A high-performer will earn a minimum of $100k annually<br />$100k/2080 = $48.07 per hour (or $8.01 for every 10 minutes)<br />Consultants find it very challenging to bill 40 hours per week, especially when self-marketing<br />
  6. 6. Creative and cost-effective marketing:<br />Networking<br />Create a Web site<br />Referrals from clients<br />Blast emails, newsletters<br />Public relations<br />Social media<br />
  7. 7. A good brand will:<br />Deliver the message<br />Confirm your credibility<br />Connect with target prospects <br />Motivate the buyer<br />Solidify user loyalty<br />
  8. 8. Social networking*:<br />Advantages<br />Connect with lots of new people<br />Get the word out without an intermediary<br />Establish yourself as expert in your field<br />Connect with clients<br />Disadvantages<br />Can consume lots of time<br />Most connections don’t amount to paying clients<br />*Credit: “Strategies: Which social networking site is best for your small business?” by Rhonda Abrams,<br />May 15, 2009, USAToday.<br />
  9. 9. Types of social networking:<br /> – 140 characters; establish a base of followers. Quick hits. (@ammayuga; @elmayuga).<br /> – Focused on helping professionals connect.<br />Blogging – WordPress, Blogger, Tumblr, etc.<br /> (Facebook) – Social networking site for family and friends. Use to create business fan page.<br /> – Site is all videos. Good idea to post video of <br /> your products for prospects.<br />Check out our website and blog: www.ammcommunications.com<br />
  10. 10. Develop a marketing budget:<br />Determine how much you can spend<br />Identify marketing strategies<br />Break strategies into priorities<br />Estimate cost for each priority<br />Create the budget according to your priorities<br />
  11. 11. Lessons learned since June 1, 2008:<br />Plan, implement and GO!<br />Wake up with a purpose each day<br />Difference between a network and an active network<br />Working for yourself vs. someone else means you never fully relax<br />It’s a slow build = Marketing is done everyday<br />
  12. 12. Resources<br />The Go-Giver by Bob Burg and John David Mann. www.thegogiver.com/blog/index.php<br />Guerrilla P.R. 2.0: Wage the Effective Publicity Campaign without Going Broke by Michael Levine<br />Entrepreneur www.entrepreneur.com/<br />St. Louis Business Journal www.stlouis.bizjournals.com/stlouis/<br />St. Louis Small Business Monthly www.sbon.com<br />