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Be Found and Find <br /> Using LinkedIn<br />           Presented to: ExecuNet<br />Anita Lauhoff, F3 Executive Recruiter<...
Agenda<br /><ul><li>Why you Must be on LinkedIn
Golden-Rule Networking and how to Build One
Strategies to Gain  Competitive Intelligence</li></li></ul><li>          How Linked In Works<br />
	Who Uses LinkedIn?<br /><ul><li>LinkedIn Users = 75+ Million Members (that is…one per second)
Over 150 industries represented
Executives from every Fortune 500 firm
2.9 million students
50,000 college and university alumni groups
Average Age = 43
Household Income = $108k
Male/Female = 54%/46%
Truly Global</li></li></ul><li>What LinkedIn can do for YOU!<br /><ul><li>Gain competitive intelligence about companies, p...
Enhance your ability to:
Power network
Market your personal brand and profile
Monitor key events
Get answers and ask questions
Position you as an expert</li></li></ul><li>LinkedIn is fundamentally changing how people succeed in business.<br />      ...
Where Recruiters Find Candidates Today<br />
How Executives Are Finding Career Options<br />
The Art of NetworkingYour ability to connect is what sets you apart!<br />Golden Rule Networking<br />Build a Professional...
Position YOU as a SME <br />SWK = Someone Worth Knowing<br />Knows the industry, conferences, associations<br />Knows the ...
How LinkedIn Will Fire Up Your CareerFortune, April 2010<br />    “…To pick these hires the old fashioned way, the firm wo...
Go To:   http://www.linkedin.com<br />
Profile Tips<br /><ul><li>Keep your 100% complete and current
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Be Found And Find Using Linked In Execu Net 2010

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Using LinkedIn, How to Be Found, Tips for JobSeekers and Linked In Users in General

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Be Found And Find Using Linked In Execu Net 2010

  1. 1. Be Found and Find <br /> Using LinkedIn<br /> Presented to: ExecuNet<br />Anita Lauhoff, F3 Executive Recruiter<br />amlauhoff@att.net <br />http://www.linkedin.com/in/alauhoff<br />
  2. 2. Agenda<br /><ul><li>Why you Must be on LinkedIn
  3. 3. Golden-Rule Networking and how to Build One
  4. 4. Strategies to Gain Competitive Intelligence</li></li></ul><li> How Linked In Works<br />
  5. 5. Who Uses LinkedIn?<br /><ul><li>LinkedIn Users = 75+ Million Members (that is…one per second)
  6. 6. Over 150 industries represented
  7. 7. Executives from every Fortune 500 firm
  8. 8. 2.9 million students
  9. 9. 50,000 college and university alumni groups
  10. 10. Average Age = 43
  11. 11. Household Income = $108k
  12. 12. Male/Female = 54%/46%
  13. 13. Truly Global</li></li></ul><li>What LinkedIn can do for YOU!<br /><ul><li>Gain competitive intelligence about companies, people, and industries
  14. 14. Enhance your ability to:
  15. 15. Power network
  16. 16. Market your personal brand and profile
  17. 17. Monitor key events
  18. 18. Get answers and ask questions
  19. 19. Position you as an expert</li></li></ul><li>LinkedIn is fundamentally changing how people succeed in business.<br /> Oracle’s CFO Lands Post through LinkedIn Profile “Oracle’s executive recruiter initially found me on LinkedIn. I was surprised that something as simple as a profile on Linkedin could lead to such a great opportunity.”-Jeff Epstein, CFO, Oracle<br />US Cellular: Saving millions, while finding uniquely-skilled many companies are competing for.<br />
  20. 20. Where Recruiters Find Candidates Today<br />
  21. 21. How Executives Are Finding Career Options<br />
  22. 22. The Art of NetworkingYour ability to connect is what sets you apart!<br />Golden Rule Networking<br />Build a Professional LinkedIn Network <br />Work the Network<br />“You can have everything in life that you want if you just help enough other people get what they want.” ZigZiglar<br />
  23. 23. Position YOU as a SME <br />SWK = Someone Worth Knowing<br />Knows the industry, conferences, associations<br />Knows the players<br />Knows the compensation issues<br />Advises and coaches others on these topics<br />Managers seek out this person for advice<br />Candidates ask for advice who aren’t currently engaged<br />Presented by Lou Adler<br />
  24. 24. How LinkedIn Will Fire Up Your CareerFortune, April 2010<br /> “…To pick these hires the old fashioned way, the firm would rely on headhunters, employee referrals, and job boards. But the game has changed. To get the attention of John Campagnino, Accenture's head of global recruiting, you'd better be on the web…” <br /> “To put a sharper point on it:<br />If you don't have a profile on LinkedIn, you're nowhere. <br />Partly motivated by the cheaper, faster recruiting he can do online, Campagnino plans to make as many as 40% of his hires in the next few years through social media. Says he: "This is the future of recruiting for our company.“<br />
  25. 25. Go To: http://www.linkedin.com<br />
  26. 26. Profile Tips<br /><ul><li>Keep your 100% complete and current
  27. 27. Display headshot photo
  28. 28. Summarize accomplishments with full career history
  29. 29. Add a profile headline
  30. 30. Add a status update to keep your network informed
  31. 31. List companies (with highlights) and schools attended
  32. 32. Have at least 3 LinkedIn recommendations
  33. 33. Add your colleagues
  34. 34. Link to your website or blog (3)
  35. 35. Create a personalize URL and add it to your email signature
  36. 36. Ensure your profile is “Key Word” rich</li></li></ul><li>Profile<br />
  37. 37. Get the Word Out!<br />
  38. 38. Home Page<br />
  39. 39. Invite people to join your network<br />
  40. 40. Sample Scripts<br />Example 1: Sample Invite Script to Invite Someone Into Your Network <br /> Dear _________, <br /> I came across your profile on LinkedIn and am impressed with the work you do. I have been working in (IT, marketing, operations, etc.) and at this time I am in a  job search mode. As such I would appreciate the opportunity to talk  with you for 10 minutes to explore your insight as to a potential job in (IT, marketing, operations, etc at your organization )<br /> I also am networking daily and meeting people who might be a strong addition to your network. I would be happy to make introductions and offer support to you in any way I can. Let me know when might be a convenient time to call for a quick chat.  <br /> Regards, <br />Example 2: Sample Invite Script to Invite Someone Into Your Network <br /> Dear _________, <br /> I would like to invite you to join my LinkedIn network. I am building a vibrant network  and am happy to help you in any way I can. I would appreciate it, though, if you choose not to accept my invitation that you click on “Archive” instead of “I Don’t Know.” <br /> Thanks for your time and I look forward to connecting with you. <br /> Regards, <br /> <br /> Example 3: LinkedIn Script to Send to Someone When They Join Your Group<br /> Dear _________, <br /> Thank you for joining the Driving Distribution Sales Beyond LinkedIn Group. I value your participation and welcome you to join in on current conversations as well as offer new ones. Feel free to contact me at dirk@4thgenerationsystems.com with any questions or suggestions youmight have for making this group the best group you have joined on LinkedIn or any other online community. Finally, share this with otherswho would benefit from the discussions and connections offered in the group. I look forward to your participation. <br /> Best Regards, <br />
  41. 41. Join LinkedIn Groups<br />
  42. 42. Job Search<br />
  43. 43. Advanced Search <br />
  44. 44. Use Company Pages to Network<br />
  45. 45. Leverage Tools and Applications<br />
  46. 46. Account Settings <br />
  47. 47. Questions?<br />
  48. 48. Contact Me for Consulting & Training <br />Anita Lauhoff <br />F3 Search: First Fast & Focused<br />Connect: http://linkedin.com/in/alauhoff<br />I train the Recruiting Team, the job seeker or just a LinkedIn User!<br />
  49. 49. http://www.linkedin.com <br />Complete your profile to 100%Enhance your personal brand, showcase your skills and accomplishments, and build professional credibility by completing your own LinkedIn profile.<br /> Add your connections!<br />Your team, your work, your schools, your past firms, those you meet at seminars, church, etc.<br /> <br /> Join your OWN LinkedIn Group and Join Niche Groups related to your focused area<br /> Start Networking! You have an expertise and you need to SELL YOU!! Let people know what you do BEST!<br /> Actions to take right now<br />

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