How To Set Up An Email Marketing List

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Learn the essential steps in setting up an email marketing list for your online business. This deck is derived from: How to Set Up an Email Marketing List: A Beginner’s Guide
By Joan Mullally and Evelyn Trimborn
http://EternalSpiralBooks.com/email
Copyright 2012.
The authors hope you find it useful!

Published in: Business, Technology
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  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List http://EternalSpiralBooks.com/email
  • How To Set Up An Email Marketing List

    1. 1. How To Set Up An Email Marketing List This deck is derived from:How to Set Up an Email Marketing List: A Beginner’s Guide By Joan Mullally and Evelyn Trimborn http://EternalSpiralBooks.com/email We hope you find it useful! Copyright 2012 All Rights Reserved.
    2. 2. 1-Research your niche market2-Identify the ideal customer in your niche3-Draft a business plan (and keep it handy as aworking document)4-Establish a basic sales process: 1-An item to sell; 2-a method to collect payments, such asPayPal/PayDotCom5-Choose a reliable email service provider6-Build a list of pre-qualified buyers at your site. http://EternalSpiralBooks.com/email
    3. 3. 7-Plan your ‘squeeze page’8-Draft your squeeze page9-Design your squeeze page10-Add images to your squeeze page11-Draft the copy for your squeeze page12-Add multimedia to your squeeze page13-Plan your first autoresponder series14-Write your first autoresponder series15-Maintain momentum in your email marketing http://EternalSpiralBooks.com/email
    4. 4. • What are the most important keywords and keyphrases in your niche that your ideal customer will enter into the search engine/s.• What does your ideal customer want so badly they will pay for it? http://EternalSpiralBooks.com/email
    5. 5. • Make it so interesting and of such high perceived value that the ideal customer in your niche will scramble to get it: – Try offering for a limited time – Make it exclusive to members of a particular group – Limit the number of free giveaways – Create an introductory sale price; one a certain date is past, it will go up a lot in price. http://EternalSpiralBooks.com/email
    6. 6. • This is essential for starting where you are and knowing where you want to go and how you are going to get there.• Your business plan will always be a work in progress as you do more of the strategies that work, and less of the ones that do not.• Email marketing WORKS. http://EternalSpiralBooks.com/email
    7. 7. 1-An item to sell;2-A method to collect credit card and otherforms of payment, such as PayPal and/orPayDotCom (which uses PayPal, but can helpyou stay organized and ahead of the curvetechnically. http://EternalSpiralBooks.com/email
    8. 8. • Most reputable services have tutorials and help desks if you do it yourself• Aweber is the industry leader• GetResponse is their main competitor, and iContact• We use Aweber because it is so customer- friendly. They are constantly adding new features as well. http://EternalSpiralBooks.com/email
    9. 9. • The people who sign up for your list will be pre- qualified buyers for a number of reasons.• First, they will have come to your site using various keywords.• Second, they will self-select by putting in their information in order to receive your newsletter or free gift.• They are not just random people whom you will be spamming (never spam!) but people who are already interested in your niche. http://EternalSpiralBooks.com/email
    10. 10. • A squeeze page is where you will drive your online traffic to sign up for your freebie• Drive traffic by using – Social networking – Forum presence – Article marketing – Press releases – Website / blog http://EternalSpiralBooks.com/email
    11. 11. • The simpler, the better – Your message and call to action must be clear• Headline – Should speak to your clients deepest fears or desires• Bullet points – Showcase the 3-6 main benefits of your product. Even if you are giving away a free special report, make them eager to get it. http://EternalSpiralBooks.com/email
    12. 12. • Sign up box (or web form) – Keep it simple with name and email only; you can get more information from them later. – Any more information will make people click away – Use the great templates provided at Aweber to really customize your look and feel.• Keep all your language simple and easy to understand. No hidden tricks, please. http://EternalSpiralBooks.com/email
    13. 13. • Sample graphics that will add to your page http://EternalSpiralBooks.com/email
    14. 14. • The most important squeeze page ingredient is not the graphics but = EMOTION• Use “power words” such as: – Easy, exclusive, time-limited, special, learn, discover, and envy http://EternalSpiralBooks.com/email
    15. 15. • Consider using an effective audio or video squeeze page template that will play on their arrival and encourage them to register http://EternalSpiralBooks.com/email
    16. 16. • Create content OR• Purchase Private Label Rights (PLR) series OR• Hire a ghostwriter• Use templates in Aweber• Write subject lines yourself• Use a separate series for each campaign – One for free report, one for paid offer, one for additional free item (especially if the first one does not work that well). http://EternalSpiralBooks.com/email
    17. 17. • Outline of an autoresponder series http://EternalSpiralBooks.com/email
    18. 18. • Promote your squeeze page• Recruit affiliates & JV partners• Plan your next email campaign! http://EternalSpiralBooks.com/email
    19. 19. How To Set Up An Email Marketing List This deck is derived from:How to Set Up an Email Marketing List: A Beginner’s Guide Joan Mullally Evelyn Trimborn Eternal Spiral Books http://EternalSpiralBooks.com/email Copyright 2012 All Rights Reserved.

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