Club Mahindra111

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Club Mahindra111

  1. 1. CLUB MAHINDRA PRESENTED BY: AMIT SONI
  2. 2. AFTER 20 MIN YOU WILL BE AWARE ABOUT….. <ul><li>WHAT IS TOURISM ? </li></ul><ul><li>MAJOR PLAYERS </li></ul><ul><li>ABOUT CLUB MAHINDRA </li></ul><ul><li>PROFILE OF THE COMPANY </li></ul><ul><li>HISTORY OF THE COMPANY </li></ul><ul><li>HOTELS OF THE COMPANY </li></ul><ul><li>PRODUCT AND SERVICES </li></ul>
  3. 3. CONTD…. <ul><li>FINANCIAL STATUS </li></ul><ul><li>ACHIEVEMENTS & MILESTONES </li></ul><ul><li>IMPORTANT FACTS OF CLUB MAHINDRA </li></ul><ul><li>COMPETITORS </li></ul><ul><li>MARKETING STRATEGY </li></ul><ul><li>SWOT ANALYSIS </li></ul>
  4. 4. WHAT IS TOURISM ? <ul><li>Tourism is travel for recreational or leisure purposes. </li></ul><ul><li>Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work. </li></ul><ul><li>It includes movements for all purposes . </li></ul>
  5. 5. MAJOR PLAYERS <ul><li>Paradise Resorts. </li></ul><ul><li>Pappion Tours </li></ul><ul><li>Cox and Kings (India) Limited </li></ul><ul><li>Kuoni Travel Group, India </li></ul><ul><li>Yatra.com </li></ul><ul><li>SkyLink Travels </li></ul>
  6. 6. ABOUT CLUB MAHINDRA <ul><li>Mahindra Holidays & Resorts (popular under its flagship brand Club Mahindra Holidays ) was founded in 1996 to provide holidays tour packages. </li></ul><ul><li>It is part of the Infrastructure Development division of Mahindra and Mahindra Limited. </li></ul>
  7. 7. PROFILE OF THE COMPANY <ul><li>Corporate ID: Club Mahindra Corporate </li></ul><ul><li>Name: Mahindra Holidays and Resorts Ltd </li></ul><ul><li>Founded : 1996 </li></ul><ul><li>Type: Public </li></ul><ul><li>Key People: Ramesh Ramanathan C.E.O </li></ul><ul><li>Mr. Anand Mahindra </li></ul><ul><li>Website: www.clubmahindra.com </li></ul>
  8. 8. HISTORY OF THE COMPANY <ul><li>Club Mahindra was set up in 1996 </li></ul><ul><li>First resort at Munnar became operational the next year. </li></ul><ul><li>Many were surprised that Mahindra which many consider to be a &quot;Jeep and Tractor company&quot; to get into the lifetime holiday business. </li></ul><ul><li>It was part of diversification plan of Anand Mahindra, the group vice-chairman </li></ul>
  9. 9. HOTELS OF COMPANY….
  10. 10. PRODUCT & SERVICES OF THE COMPANY <ul><li>LIFE TIME HOLIDAYS. </li></ul><ul><li>CLUB MAHINDRA TRAVEL. </li></ul><ul><li>ONE TIME HOLIDAY. </li></ul><ul><li>FUN DAYS. </li></ul>
  11. 11. FINANCIAL STATUS <ul><li>Equity capital 431 Million </li></ul><ul><li>Total Assets 4.5 Million </li></ul><ul><li>Sales 7.87 Million </li></ul><ul><li>Revenue 3.75 Million </li></ul><ul><li>Profit 4.65 Million </li></ul><ul><li>Reserves & Surplus 4.48 Million </li></ul>
  12. 12. ACHIEVEMENTS & MILESTONES <ul><li>January, 2007 Launched club Mahindra travel, travel related services </li></ul><ul><li>November, 2006 Launched “Zest”, a product to cater to short break holiday needs </li></ul><ul><li>October, 2006 Launched “Club Mahindra Fun days” </li></ul><ul><li>March, 2005 Club Mahindra Kodagu Valley resort was opened in Coorg, Karnataka </li></ul><ul><li>January 2003 First Club Mahindra Holiday World opened in Chennai </li></ul>
  13. 13. IMPORTANT FACTS ABOUT CLUB MAHINDRA <ul><li>Club Mahindra Holidays is the largest vacation ownership brand outside the U S </li></ul><ul><li>39% of new members have enrolled through referrals from existing members </li></ul><ul><li>Club Mahindra’s Munnar, Goa and Coorg resorts have been accredited with 5-star rating by the Department of Tourism, Government of India </li></ul><ul><li>Five Club Mahindra resorts have won RCI Gold Crown Awards for the year 2007/08 </li></ul>
  14. 14. CLUB MAHINDRA WORLD
  15. 15. COMPETITORS <ul><li>COUNTRY CLUB INDIA LTD </li></ul><ul><li>THOMAS COOK PVT LTD </li></ul><ul><li>COX AND KINGS </li></ul><ul><li>KUONI TRAVEL GROUP </li></ul>
  16. 16. MAKETTING STRATEGY <ul><li>Segmentation </li></ul><ul><li>Targeting </li></ul><ul><li>Positioning </li></ul>
  17. 17. SWOT ANALYSIS <ul><li>STRENGTH </li></ul><ul><li>-BRAND </li></ul><ul><li>-FINANCIAL BACKGROUND </li></ul><ul><li>WEAKNESS </li></ul><ul><li>- PROMOTION </li></ul><ul><li>- PRICING </li></ul>
  18. 18. CONTD…. <ul><li>OPPORTUNITIES </li></ul><ul><li>-MIDDLE CLASS PEOPLE </li></ul><ul><li>-INTERNATIONAL MARKET </li></ul><ul><li>THREAT </li></ul><ul><li>-EXTERNAL FACTOR </li></ul><ul><li>- COMPITETORS </li></ul>

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