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The broad methodology for all Indicus products, are depicted in this presentation.
We help you cut through the maze that is India to unravel the various facets of the Indian consumers.Our products provide information about the economy and the consumers at extremely granular levels - at city, district and neighbourhood levels. Within the granular geographic levels, the information is further segmented into various income groups. Normally, such data is not available easily in India at such granular levels. We provide in the range of 100-250 variables for every geographic level. The data is estimated using various techniques – large data sets are processed, proprietary surveys are done, Econometric and mathematical modelling is applied and finally the processed estimates are published.
We help you make smarter and faster decisions. With Indicus, you can be confident that your decisions are the right decisions.