Indicus Methodology


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The broad methodology for all Indicus products, are depicted in this presentation.
We help you cut through the maze that is India to unravel the various facets of the Indian consumers.Our products provide information about the economy and the consumers at extremely granular levels - at city, district and neighbourhood levels. Within the granular geographic levels, the information is further segmented into various income groups. Normally, such data is not available easily in India at such granular levels. We provide in the range of 100-250 variables for every geographic level. The data is estimated using various techniques – large data sets are processed, proprietary surveys are done, Econometric and mathematical modelling is applied and finally the processed estimates are published.
We help you make smarter and faster decisions. With Indicus, you can be confident that your decisions are the right decisions.

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Indicus Methodology

  1. 1. I want to know consumer characteristics at a granular level I want to identify potential markets Reliable data on India How much do people earn, spend and save ? Where do my products fit?
  2. 2. <ul><li>Millions of data points, across thousands of cities, districts, and rural markets </li></ul><ul><li>On every aspect of human activity and consumer markets </li></ul><ul><li>Using expertise developed in long term partnerships with researchers at Cambridge, Harvard, Stanford, World Bank, ISI, etc . </li></ul><ul><li>And endorsed by rigorous practitioners such as RBI, Finance Commission, IIM (A), etc . </li></ul>The Edifice
  3. 3. Large raw data sets Over 20 years time series National Sample Surveys, NDSSPI, NFHS, Proprietary surveys, Economic Survey of India, ASI, Others Large aggregated data sets Over 20 years time series Reserve bank of India, Census of India, Central Statistical Organization, Ministry of Finance, ASI, SSI commission, Proprietary data sets . ECONOMETRIC MODELING, STATISTICAL ANALYSIS, NEURAL NETWORKS Identify at a sub-district level Distribution of assets, incomes, expenditures and savings Key drivers – capital flows, infrastructure, and human capital Macro-economic conditions Calibrate Based on latest data releases of CSO, Registrar General of India and others Proprietary Estimation Model Samples representing over 2 million households
  4. 4. Incomes, expenditure, growth, savings, investment, habits, society, development, infrastructure, housing… To find precise estimates of a Range of Parameters At various geographic levels Separated for urban and rural segments Which go into a range of products………………… District GDP of India , Market Skyline of India , City Skyline of India , Indian Financial Scape , Indian Development Landscape , Housing Skyline of India , City Skyline of India – Neighbourhood Series ………………… To address different needs
  5. 5. For a range of purposes Analyze Markets Monitor sales efforts Benchmark sales against potential Market Products Identify Potential Markets Target locations Know consumer characteristics Business expansion Identify demand potential of select locations Deliver services where they are required Prioritize & rank markets
  6. 6. It is Not just surveys, but much more……… It involves analyzing very large survey data sets over long time series……… It involves analyzing very large aggregated data sets over long time series……… It involves applying econometrics, statistical analysis, neural networks and other techniques……… It involves cross referencing and calibration with reliable authoritative sources……… It involves conducting fresh surveys to fill in the gaps……… It includes developing heuristics to find solutions……… ………………… To finally arrive at robust estimates at extremely granular levels.