VENTURE LAB 2012OPPORTUNITY ANALYSISPROJECT                         Submitted By: Team ‘Online Ventures’                  ...
Business Model
Value Proposition Hypothesis andExperimentHypothesis                                  Experiment   There are many people ...
Advanced Market AnalysisCustomer Preference Trends
Advanced Market Analysis   67 % of consumers    who would like to read    ‘used books’ will also    like to buy them    t...
Advanced Market Analysis                53 % of customers who                 BUY Books Online                 would like...
Market Size – Important Facts   As per Associated Chambers of Commerce and    Industry in India (Assocham), the Online re...
Market Size – Important Facts   Second Hand Books constitute a major portion    of the book retail market. The size of th...
Survey ResultsAs on 19th May, 2012                       Total Responses: 60
Response Demographics   Age Distribution                    Profession < 20 Years      20 - 30 Years    Student   Professi...
Market Assessment Analysis How Often Do You Buy             Average Monthly Online    Things Online?                    Pu...
Market Assessment Analysis   Do You Buy Books               Typically, How Many Books        Online?                     D...
Market Assessment AnalysisWhat Kind of Books Do          How Much Do You Usually You Read Normally?               Spend On...
Market Assessment AnalysisWould You Like to Read    Would You Like To Buy Used Used Books of Your      Books Through an On...
Market Assessment Analysis  Would You Like to Sell Books That You Have Read                    Previously?               N...
Hypothesis Test Evaluation         Proposed ‘Value Proposition’ in our  S       Business Model is correct and  U       he...
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Venture Lab OAP - Value Proposition Hypothesis Testing

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This presentation is towards the final presentation for Technology Entrepreneurship Venture Lab 2012 class. The presentation describes the Value Proposition of our business model, the experiments conducted to test our value proposition hypothesis and the results of the experiments.

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Venture Lab OAP - Value Proposition Hypothesis Testing

  1. 1. VENTURE LAB 2012OPPORTUNITY ANALYSISPROJECT Submitted By: Team ‘Online Ventures’ Members: Amit Kumar Pandey Abhay Kela Pranay Bhardwaj Vishal Shrivastav Value Proposition Hypothesis Testing Summary of Survey Results
  2. 2. Business Model
  3. 3. Value Proposition Hypothesis andExperimentHypothesis Experiment There are many people out there who are fond of reading books.  To test our Value However, not many of them are proposition hypothesis, regular in reading books because the new books are costly. People we designed an Online are comfortable with reading old Survey using Google books (the ones already read by someone else). Our idea revolves Documents and asked around providing all such people who would like to read their favorite our friends to fill up the titles in 2nd hand or old used books, an online portal where they survey. The survey can can order books. Our platform will be assessed at also provide an opportunity to people who normally buy new  Survey books but would like to sell them after they have read them.  Market Research
  4. 4. Advanced Market AnalysisCustomer Preference Trends
  5. 5. Advanced Market Analysis 67 % of consumers who would like to read ‘used books’ will also like to buy them through an online portal. 55 % of consumers would like to BOTH Buy ‘Used Books’ and Sell Books Online.
  6. 6. Advanced Market Analysis  53 % of customers who BUY Books Online would like to read ‘Used Books’ and Buy them through an Online Portal.
  7. 7. Market Size – Important Facts As per Associated Chambers of Commerce and Industry in India (Assocham), the Online retail market in India may grow to Rs. 70 billion (over $ 1.3 billion) by 2015 from Rs. 20 billion in 2011 as the internet access improves. On an average 10000 – 12000 people shop for books everyday. Most are men within age group of 25-35. Almost 50% of the orders come from the top eight cities and the remaining come from B & C class towns.
  8. 8. Market Size – Important Facts Second Hand Books constitute a major portion of the book retail market. The size of the Indian book retail industry is pegged at Rs. 3000 crore of which organized book retail constitutes only 7 %. The industry is expected to grow by approximately 15 % a year.
  9. 9. Survey ResultsAs on 19th May, 2012 Total Responses: 60
  10. 10. Response Demographics Age Distribution Profession < 20 Years 20 - 30 Years Student Professional 30 - 45 Years 4% 9% 44% 56% 87%
  11. 11. Market Assessment Analysis How Often Do You Buy Average Monthly Online Things Online? Purchase ValueRegularly Occasionaly Never < 1000 1000 - 5000 > 5000 2% 7% 22% 24% 74% 71%
  12. 12. Market Assessment Analysis Do You Buy Books Typically, How Many Books Online? Do You Read Monthly?Everytime Occasionaly Never 1-2 2-5 >5 2% 14% 22% 24% 74% 64%
  13. 13. Market Assessment AnalysisWhat Kind of Books Do How Much Do You Usually You Read Normally? Spend On a Book? < Rs. 200 Rs. 200 - Rs. 500 Academic Non-Academic > Rs. 500 Price Range Not a Problem 13% 24% 40% 3%60% 60%
  14. 14. Market Assessment AnalysisWould You Like to Read Would You Like To Buy Used Used Books of Your Books Through an Online Favourite Titles? Portal? Yes No Dont Know Yes No Dont Know 7% 6% 16% 25% 69% 77%
  15. 15. Market Assessment Analysis Would You Like to Sell Books That You Have Read Previously? No 35% Yes 65%
  16. 16. Hypothesis Test Evaluation  Proposed ‘Value Proposition’ in our S Business Model is correct and U hence, No Change of Hypothesis. M  Customers are willing to take the M solution that we planned to solve through our idea. A R Y

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