Social Media & Online Branding for Sales & Marketing Professionals

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How sales & marketing professionals can use social media & online branding for connecting with more people and building deeper relationships and monetise / generate revenue for the organisations?

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Social Media & Online Branding for Sales & Marketing Professionals

  1. 1. 1Copyright © 2013 Dr. Amit Nagpal All rights reserved. 1Enlargeas a Human BeingExcelas a Social Media BeingEvolveas a Personal Brand
  2. 2. 2Copyright © 2013 Dr. Amit Nagpal All rights reserved.SOCIAL MEDIA &ONLINE BRANDINGFORSALES & MARKETINGPROFESSIONALSDr Amit Nagpal, New Delhi
  3. 3. 3Copyright © 2013 Dr. Amit Nagpal All rights reserved.• 0- Introduction• 1-Formula for Social Media Mega Success• a) Mindful Content• b) Passionate Engagement• c) Heartfelt Collaboration• 2 The Art of Storytelling• 3 Building Online & Offline Communities• (& Understanding the Uniqueness of each platform)• 4 Conclusion• 5 Q & ADescriptionAgenda
  4. 4. 4Copyright © 2013 Dr. Amit Nagpal All rights reserved.Social Media Mega Success
  5. 5. 5Copyright © 2013 Dr. Amit Nagpal All rights reserved. Discussion Start with listening(Google alerts, Twitter search, Alltop blog search etc) Read and observeWhat is Social Media?What is a Brand?
  6. 6. 6Copyright © 2013 Dr. Amit Nagpal All rights reserved.Social Media Mega Success=Mindful Content+ Passionate Engagement+ Heartfelt CollaborationFormula for Social Media Mega Success
  7. 7. 7Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  8. 8. 8Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  9. 9. 9Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  10. 10. 10Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  11. 11. 11Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  12. 12. 12Copyright © 2013 Dr. Amit Nagpal All rights reserved. Takes commitment and focus to connect with people Inspiring trust & handling negative perceptions Too many relationships to handle Handling large communities (community members handlenegative comments) Start with a bang (welcome message) Personalised messages on special occassions Apply offline ideas online Balancing visibility with credibility (eg Linkedin endorsement) Do not disappear into the thin air Say it loud and clear (I care, we care)Its All in The Relationship
  13. 13. 13Copyright © 2013 Dr. Amit Nagpal All rights reserved.The Art of Storytelling
  14. 14. 14Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  15. 15. 15Copyright © 2013 Dr. Amit Nagpal All rights reserved. Why tell stories? (making stories and telling stories) Demonstrating our sincerity and passion Balance drama vs sincerity Inspire your customers to share stories Infographics-Visual StorytellingI have found my hero and he is me. George SheridanThe Art of Storytelling
  16. 16. 16Copyright © 2013 Dr. Amit Nagpal All rights reserved.Infographics
  17. 17. 17Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  18. 18. 18Copyright © 2013 Dr. Amit Nagpal All rights reserved. Do the right things first and then create the rightperception Show Not Tell Hashtags #passion #mypassion on Twitter Tools for creating right perception Wefollow.com Klout/Peerindex/Kred story Favstar.fm Create your own video (onetruemedia.com)Aesthetics & Perception
  19. 19. 19Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  20. 20. 20Copyright © 2013 Dr. Amit Nagpal All rights reserved.Building a Community
  21. 21. 21Copyright © 2013 Dr. Amit Nagpal All rights reserved. Demonstrating leadership on social media Demonstrating other soft skills Demonstrate that all comments and opinions are respected,dialogue and dissent is welcomed and even encouragedCommunication leads to community, that is, to understanding, intimacy and mutual valuing.- Rollo MayBuilding a Community
  22. 22. 22Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  23. 23. 23Copyright © 2013 Dr. Amit Nagpal All rights reserved.Understanding the Uniqueness ofeach platform
  24. 24. 24Copyright © 2013 Dr. Amit Nagpal All rights reserved. What goes viral on Facebook?Edge Rank ART Appeal (Interactivity), Relationship (regularity ofinteraction) & Time (Recency)Reasons why consumers like Facebook Pages Discounts Show support for brands to friends Get a freebie Updates on company activities, Sales and future projects Exclusive content Just like thatFacebook-Key Features
  25. 25. 25Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  26. 26. 26Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  27. 27. 27Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  28. 28. 28Copyright © 2013 Dr. Amit Nagpal All rights reserved.What goes viral on Linkedin?Linkedin groupsLinkedin TodayLinkedin ProfileLinkedin-Key Features
  29. 29. 29Copyright © 2013 Dr. Amit Nagpal All rights reserved. What goes viral on Twitter? Let us exerciseTwitter-Key Features
  30. 30. 30Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  31. 31. 31Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  32. 32. 32Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  33. 33. 33Copyright © 2013 Dr. Amit Nagpal All rights reserved.EmbedTweetMake boardsRepin, share the content of othersPinterest-Key Features
  34. 34. 34Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  35. 35. 35Copyright © 2013 Dr. Amit Nagpal All rights reserved. What goes viral on Google +? # on Google +Google + -Key Features
  36. 36. 36Copyright © 2013 Dr. Amit Nagpal All rights reserved.Measuring Online InfluenceKlout, Kred & Peerindex
  37. 37. 37Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  38. 38. 38Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  39. 39. 39Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  40. 40. 40Copyright © 2013 Dr. Amit Nagpal All rights reserved.Deliver Excitement, Surprise & DelightThats all
  41. 41. 41Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  42. 42. 42Copyright © 2013 Dr. Amit Nagpal All rights reserved. 42Enlargeas a Human BeingExcelas a Social Media BeingEvolveas a Personal Brand
  43. 43. 43Copyright © 2013 Dr. Amit Nagpal All rights reserved.www.dramitnagpal.comThank You

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