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After we had been doing that for about nine weeks, I missed the 9 a.m. Monday deadline... At around 9:10 I started getting e-mails from people asking where the newsletters were. Those e-mails kept coming. That’s when I really knew I was onto something. That was the moment of validation. ~Marc Cenedella, Founder - TheLaddersWednesday, December 28, 2011
RESEARCH THE PROBLEM TALK TO PEOPLE (NOT YOUR SOLUTION!)Wednesday, December 28, 2011
EARLY CUSTOMERS Find people who feel the problem most acutely Make them feel like they have skin in the game Communicate openly and honestlyWednesday, December 28, 2011
WHAT DO YOU DO WHEN PRODUCT- MARKET FIT ISN’T HAPPENING?Wednesday, December 28, 2011
SUMMARY ๏ Break ideas down into questions ๏ Focus on the riskiest question ﬁrst ๏ Set realistic goals ๏ Launch experiments with least amount effort ๏ Celebrate ๏ Measure results ๏ Learn & RepeatWednesday, December 28, 2011
PERSONAL DEVELOPMENT ๏ Creating a strong online presence ๏ Tech - HTML/CSS, Hosting/DNS ๏ Marketing - SEM ๏ Analytics - Web Analytics 2.0 by Avinash Kaushik ๏ Lean Startup - The Lean Startup by Eric Reis ๏ Networking/Events - Ohours, Skillshare, MeetupWednesday, December 28, 2011