I've got a great idea for a tech startup. Now what?

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A talk I gave on Oct 20th at NYU as part of the NYU Entrepreneurship Speakers Series.

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I've got a great idea for a tech startup. Now what?

  1. 1. I’VE GOT THIS GREAT IDEA FOR A TECH STARTUP. NOW WHAT? by Amit Klein @amitklein startupgiraffe.comWednesday, December 28, 2011
  2. 2. YOU? Me...Wednesday, December 28, 2011
  3. 3. WHAT DO THESE PEOPLE HAVE IN COMMON?Wednesday, December 28, 2011
  4. 4. NON-ENGINEERS WHO STARTED GREAT TECH COMPANIES Zynga LinkedIn Birchbox Alibaba Groupon AirBNBWednesday, December 28, 2011
  5. 5. IF ONLY I COULD FIND A TECH CO-FOUNDER...Wednesday, December 28, 2011
  6. 6. INVESTMENT (TIME AND MONEY) IS EARNED ...NOT GIVENWednesday, December 28, 2011
  7. 7. How do you attract tech talent and investment? VALIDATE YOUR IDEAS & DEMONSTRATE TRACTIONWednesday, December 28, 2011
  8. 8. YOUR BIGGEST CHALLENGE WILL NOT BE TECHNICAL. IT WILL BE DEFINING A PRODUCT THAT PEOPLE WANT TO USE.Wednesday, December 28, 2011
  9. 9. AGENDA ๏ Ideas ๏ Minimal Viable Products (MVPs) ๏ Launching ๏ Q&A ๏ Group ActivityWednesday, December 28, 2011
  10. 10. PICKING THE RIGHT IDEA Domain Experience Good Market PassionWednesday, December 28, 2011
  11. 11. AN IDEA IS AN ASSUMPTION Break it down into testable questionsWednesday, December 28, 2011
  12. 12. VALIDATING IDEAS Define and launch Set goals & Develop new hypothesis experiments Measure results (iterate)Wednesday, December 28, 2011
  13. 13. EXAMPLESWednesday, December 28, 2011
  14. 14. Wednesday, December 28, 2011
  15. 15. After we had been doing that for about nine weeks, I missed the 9 a.m. Monday deadline... At around 9:10 I started getting e-mails from people asking where the newsletters were. Those e-mails kept coming. That’s when I really knew I was onto something. That was the moment of validation. ~Marc Cenedella, Founder - TheLaddersWednesday, December 28, 2011
  16. 16. RESEARCH THE PROBLEM TALK TO PEOPLE (NOT YOUR SOLUTION!)Wednesday, December 28, 2011
  17. 17. Wednesday, December 28, 2011
  18. 18. MOST STARTUPS FAIL BECAUSE OF PREMATURE SCALING ~ STARTUP GENOMEWednesday, December 28, 2011
  19. 19. FAKE IT TILL YOU MAKE IT! DELAY COMPLEXITYWednesday, December 28, 2011
  20. 20. WIZARD OF OZ TESTING GHETTO TESTINGWednesday, December 28, 2011
  21. 21. DEFINING AN MVP Will people use it? Will they tell people about it? Will people pay for it? What are the biggest risks?Wednesday, December 28, 2011
  22. 22. Wednesday, December 28, 2011
  23. 23. LAUNCH EARLYWednesday, December 28, 2011
  24. 24. EARLY CUSTOMERS Find people who feel the problem most acutely Make them feel like they have skin in the game Communicate openly and honestlyWednesday, December 28, 2011
  25. 25. WHAT DO YOU DO WHEN PRODUCT- MARKET FIT ISN’T HAPPENING?Wednesday, December 28, 2011
  26. 26. SUMMARY ๏ Break ideas down into questions ๏ Focus on the riskiest question first ๏ Set realistic goals ๏ Launch experiments with least amount effort ๏ Celebrate ๏ Measure results ๏ Learn & RepeatWednesday, December 28, 2011
  27. 27. PERSONAL DEVELOPMENT ๏ Creating a strong online presence ๏ Tech - HTML/CSS, Hosting/DNS ๏ Marketing - SEM ๏ Analytics - Web Analytics 2.0 by Avinash Kaushik ๏ Lean Startup - The Lean Startup by Eric Reis ๏ Networking/Events - Ohours, Skillshare, MeetupWednesday, December 28, 2011
  28. 28. Q&AWednesday, December 28, 2011
  29. 29. GROUP ACTIVITYWednesday, December 28, 2011
  30. 30. THANK YOU!!!!!! AMIT@STARTUPGIRAFFE.COM @AMITKLEINWednesday, December 28, 2011

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