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Targeting the Moment of Truth - Using Big Data in Retail

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Presentation on the business challenges of using Big Data in Retail with a bit of storytelling on why this is not new! @The Fifth Elephant conference in Bangalore on 28 July 2012

See the notes for more talking points.

Published in: Business, Technology
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Targeting the Moment of Truth - Using Big Data in Retail

  1. 1. Targeting the Moment ofTruth: Using BIG DATAin RETAILAmit Kapoor
  2. 2. Big Data Small Data
  3. 3. Wicked Problems
  4. 4. Structure | Synthesis |Solving | Storytelling
  5. 5. MakeCHANGE happen
  6. 6. Retail is Personal Retail is LocalRetail is Evolving
  7. 7. Footfall Customers Items in BasketAverage Item Price
  8. 8. MerchandiseStore Space Employee Central
  9. 9. Margin: 3.8%Q Ratio: 0.8
  10. 10. Efficient [supply]Optimize [demand]Effective [customer]
  11. 11. Point of Sale [POS] Retail Link RFID
  12. 12. Demand Sensing Multi Enterprise Inventory ViewDemand Driven Supply Chain
  13. 13. What is Water?
  14. 14. Observation
  15. 15. The Science [Art] of Shopping
  16. 16. Entry zone twilight We need handsEconomical signage Walk on the right Interception
  17. 17. Don’t see prices [men] No jostle [women]Accessibility [seniors] 2 min checkout
  18. 18. In-store Insight [Video, Mobile, POS]Design – Merchandise – Operations
  19. 19. Next Best OffersEnhance Multi-Channel Demand Shaping
  20. 20. Consumer PrivacyLegacy IT and Mindset Talent
  21. 21. Amit Kapoorwww.amitkaps.comme@amitkaps.com

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