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Story Structure and Modern Storytelling

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Story Structure and Modern Storytelling

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A session on structuring your own story and using storytelling in modern corporate settings. @Azim Premji University Sept 2012

A session on structuring your own story and using storytelling in modern corporate settings. @Azim Premji University Sept 2012

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Story Structure and Modern Storytelling

  1. 1. Story Structure and Modern Storytelling Amit Kapoor
  2. 2. argument | STORY analysis | SYNTHESIS function | DESIGN logic | EMPATHY serious | PLAY accumulation | MEANING
  3. 3. We are all Storytellers
  4. 4. Discover your Structure
  5. 5. Choose a story Outline your story Use five post-it notes
  6. 6. Beginning | Middle | End
  7. 7. Struggle, Base Complication, New Reality, Higher Stakes, Reality, Setup Development Resolution Beginning | Middle | End Change/ Climax Conflict /Resolution Inciting Moment of Event Truth
  8. 8. Context Character Change Challenge Credible Concrete Connect
  9. 9. A Retail Story
  10. 10. Customer | Employee | Company
  11. 11. Story Spine
  12. 12. Once upon a time... Everyday... But one day... Because of that... And then… Until finally... Ever since then...
  13. 13. Once upon a time... Base Reality Everyday... Change/ But one day... Conflict Because of that... Struggle And then… Climax /Conflict Until finally... Resolved New Reality Ever since then...
  14. 14. Retail Story Exercise
  15. 15. Introduce the New Connect with Customers Pitch to Investor Engage Employees …
  16. 16. Who I Am / Why I Am Here The Vision / Leading to the Future Sparking Action / Change Teaching / Sharing Knowledge Values-in-Action Communicating Who the Company is I Know What You Are Thinking
  17. 17. Talk Image Text & Image Talk & Image Role Play Video
  18. 18. Solve the Build the Develop the Tell the Problem Message Story Story • Define problem • Structure • Apply story spine • Develop the story • Develop thoughts /pyramid principle /visual hypotheses • Develop message • Develop • Practice - Retell • Collect facts • Map audience storyboard and Relive • Conduct analysis • Understand • Mock-up story • Revisit the output • Synthesize output outcome and visual
  19. 19. Allows the Builds on User to Users’ Builds on Allows the Engage Perspective Users’ User to Engage Perspective ‘Killer’ Makes the Elements ‘Killer’ Shows the Insight Makes the Elements Data Shows the Jump Out Insight Jump Data Out Focuses on Substance, Focuses on not Graphic Substance, not Graphic
  20. 20. Tablet Case Example
  21. 21. Device Installed Base in 2015 by OS and Device Format (In million units, estimates for 2015) 2 Others 147 47 Others 18 Blackberry 282 Windows Legacy 805 206 Android 1,143 OS X 101 334 iOS 423 Windows 8 1,027 WindowsPhone 388 54 Smartphones Tablets PCs (2383 M units) (643 M units) (1851 M units) Notes: Windows 8 from 2013, Lifecycle for Tablets – 4 yrs, PCs – 5 yrs and Smartphone – 3yrs Source: IDC, Gartner, Morgan Stanley, Amit’s Analysis
  22. 22. Synthesizing Disciplined Creative Respectful Ethical
  23. 23. Amit Kapoor www.amitkaps.com me@amitkaps.com

Editor's Notes

  • Let me start by setting the context here. I am going to talk about three skills for the future - which are very important. The Synthesizing Mind - There is an information overload. Your ability to synthesize and bring coherence to these facts is very important in the coming future. What facts / information makes sense, what to keep and what not to keep. And synthesize not only for yourself but also how you communicate that synthesis - through mindmaps, storytelling, analogies, system thinking etc.The Disciplined Mind - the practice of doing something and you become good at it, Mastering a new way of thinking (and I am not talking subject matter) but really skills that can be applied. A lens that you can use to view a problem from. It requires ten years to become good anything.The Creative Mind - Out of box thinking - which requires mastery of where you know - then only you can go out of the box. It requires the ability to take chance, take the risk, be not afraid to fail and say "what can I learn from this".  It requires you come up with work that changes how other people think or behave - then only you can call it creative - make the change happen
  • Let me start by setting the context here. I am going to talk about three skills for the future - which are very important. The Synthesizing Mind - There is an information overload. Your ability to synthesize and bring coherence to these facts is very important in the coming future. What facts / information makes sense, what to keep and what not to keep. And synthesize not only for yourself but also how you communicate that synthesis - through mindmaps, storytelling, analogies, system thinking etc.The Disciplined Mind - the practice of doing something and you become good at it, Mastering a new way of thinking (and I am not talking subject matter) but really skills that can be applied. A lens that you can use to view a problem from. It requires ten years to become good anything.The Creative Mind - Out of box thinking - which requires mastery of where you know - then only you can go out of the box. It requires the ability to take chance, take the risk, be not afraid to fail and say "what can I learn from this".  It requires you come up with work that changes how other people think or behave - then only you can call it creative - make the change happen
  • Let me start by setting the context here. I am going to talk about three skills for the future - which are very important. The Synthesizing Mind - There is an information overload. Your ability to synthesize and bring coherence to these facts is very important in the coming future. What facts / information makes sense, what to keep and what not to keep. And synthesize not only for yourself but also how you communicate that synthesis - through mindmaps, storytelling, analogies, system thinking etc.The Disciplined Mind - the practice of doing something and you become good at it, Mastering a new way of thinking (and I am not talking subject matter) but really skills that can be applied. A lens that you can use to view a problem from. It requires ten years to become good anything.The Creative Mind - Out of box thinking - which requires mastery of where you know - then only you can go out of the box. It requires the ability to take chance, take the risk, be not afraid to fail and say "what can I learn from this".  It requires you come up with work that changes how other people think or behave - then only you can call it creative - make the change happen
  • Let me start by setting the context here. I am going to talk about three skills for the future - which are very important. The Synthesizing Mind - There is an information overload. Your ability to synthesize and bring coherence to these facts is very important in the coming future. What facts / information makes sense, what to keep and what not to keep. And synthesize not only for yourself but also how you communicate that synthesis - through mindmaps, storytelling, analogies, system thinking etc.The Disciplined Mind - the practice of doing something and you become good at it, Mastering a new way of thinking (and I am not talking subject matter) but really skills that can be applied. A lens that you can use to view a problem from. It requires ten years to become good anything.The Creative Mind - Out of box thinking - which requires mastery of where you know - then only you can go out of the box. It requires the ability to take chance, take the risk, be not afraid to fail and say "what can I learn from this".  It requires you come up with work that changes how other people think or behave - then only you can call it creative - make the change happen
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