What people talk about online

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Marketers have always been keen to know what people search and talk about online on social media. We did some research on the same and searched various topics that were being talked about. There were topics related to science and technology, fashion world, new upcoming and established brands, celebrities and their personal and professional lives, relationships, daily news, travel and tourism, work and what not. Social media encompasses everything that comes under the sun and beyond.

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What people talk about online

  1. 1. What people talk about online Marketers have always been keen to know what people search and talk about online on social media. We did some research on the same and searched various topics that were being talked about. There were topics related to science and technology, fashion world, new upcoming and established brands, celebrities and their personal and professional lives, relationships, daily news, travel and tourism, work and what not. Social media encompasses everything that comes under the sun and beyond. Why do people come online?
  2. 2. If we take a close look, we see that social media has gained a lot of momentum in the recent past. More and more people are lured towards it. They feel the urge to communicate and interact with people on this particular domain. It thus goes without saying that people come online to engage themselves in some kind of discussions and gather information and derive insights. As mentioned earlier that there are topics pertaining to nearly everything that is discussed here, every individual gets a chance to benefit themselves. What makes people talk online more freely? Many a times it happens that you meet someone in person and he will be all shy and quiet, however if you catch up with him on the internet and he can’t just stop talking. Yes, that has happened with each one of us. People find it more easy and luring to talk online where they can share all their views and thought processes without being questioned or stopped mid way. It is considered that many people are not comfortable speaking directly to an audience but are fairly easy going when it comes to using the internet to disseminate their piece of knowledge to others. What all is talked about online? After going through a vivid research process we came across some of the most talked about topics on the internet. They cover almost every area that can be ventured into; though some of them have been discussed way more than the others still each topic carries its own importance and credibility. Here is a list of the many topics discussed and talked about majorly online; 1. News The daily updates about the happenings around the globe take away most of the attention of people. Whatever it might pertain to, the news takes the
  3. 3. foremost place when it comes to topics that are discussed more often on the internet. Be it political or relating to a natural calamity people discuss and talk about it from the very start till the end. Mainly sports and politics are two fields that are more vividly discussed about online as the majority of people relate to these two areas in particular. 2. Brands Now, this is one particular area which catches attention of many. Online media is full of conversations and interactions related to brands at large. All around the world there are so many discussions regarding the branding strategies, brand campaigns and what not relating to different and innumerable number of brands. Presently brand managers are busy finding new ways and methods to influence audience and sway them away from the competitors. More than 55% people online are discussing various facts about brands and their services. Social networking websites have done a major task in this respect. Social Media branding has in itself become one of the most hyped phenomenons today with chunks of people being intrigued to it; it is the need of the hour for brands. 3. Celebrities Every time there is something new happening in the life of some celeb belonging to any field of fame, there are hyped discussions over the internet about them. People drool over the fact that something worth noticing has happened. Also videos like Gangnam Style gained much momentum and became a sensation on the social media. As it is said there is nothing personal in the lives of celebs people go ahead to discuss even the minute details about them. 4. Life & Relationships When we were analysing and collecting this data we came across a lot of mentions over the web that referred to people’s own life and their own relationships. Happy or sad people interact with others discussing their
  4. 4. problems, cherishing memories and showing how excited they are. The internet has all witnessed every mood and every emotion of people and thus this topic finds a place on the list. 5. Social Media Well, we have social media all around us, users are so lured and overwhelmed by this omnipresent facility that it goes without saying that the social media in itself is a sensation. Various social networking websites- Facebook, Twitter, Google+, Linkedin, Pinterest to name a few are talked about by people belonging to all walks of life. As we mentioned earlier that nowadays brands are most commonly using this particular domain to market themselves, social media as a whole has become a necessary component for all. On internet people are widely discussing about these platforms and are relating them to their personal lives as well. Forums and Communities are the most hyped additions to this list. 6. Gadgets There are so many gadget freaks on internet who love talking about the upcoming and trending gadgets. There are a number of websites that particularly deal with details of upcoming and famous gadgets that are regularly visited by gadget fans who utilise useful information from these websites for making purchases and gaining knowledge. 7. Health If one goes to some of the most frequently used forums and communities that aim at connecting people and are not domain specific the most talked about discussions are people discussing their health related issues and asking questions about the same. Health is also an important area of concern which has a good amount of online presence. 8. Music and Movies
  5. 5. Every new movie and every new song is talked about in great detail over the internet. An observation reveals that the way these are scrutinized over the net, it brings out the good and bad in it at once. source : http://www.socialappshq.com/blog/2013/10/04/what-people-talk-about- online/ http://www.socialappshq.com/

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