Social media monitoring for automobile

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Social Media Monitoring for the automobile industry is enabling brands to derive valuable insights that will help them in marketing their products with ease on the social media domain. Many known brands have subjected their brands to the tools of monitoring and the results have been splendid. In this respect this sector is such that it can benefit largely from social media monitoring.

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Social media monitoring for automobile

  1. 1. Social Media Monitoring for Automobile Social Media Monitoring for the automobile industry is enabling brands to derive valuable insights that will help them in marketing their products with ease on the social media domain. Many known brands have subjected their brands to the tools of monitoring and the results have been splendid. In this respect this sector is such that it can benefit largely from social media monitoring.
  2. 2. Online monitoring as described above is to track the comments and posts made in lieu of the brand, in order to get useful and detailed information about the same. These monitoring tools can be used by brand managers to improve, to derive useful insights and to understand what the users have to say about the brand. Buying an automobile is an investment that people make after a lot of thinking and analysis. They try and find out every possible detail about the brand- its technical specifications and image in the market before they finalise the model and the brand. Now to increase their revenue and sales what brand managers need to do is try and improve their reputation and image such that users find no reason to choose against their brand. Monitoring the mentions of the brand across the web, brand managers can easily assess their brand’s status. There are users across the social media who tend to make comments when they have complaints regarding any product/service and by the help of social media monitoring, brands can directly contact these users and try to solve their problems. Answering to the queries of the users makes the user satisfied and at times also changes their point of view for the brand as a whole. Top brands in the automobile industry like Audi, BMW, and Ferrari compete fiercely among themselves. These reputed brands offer great features and product. Monitoring allows them to understand the competition level and also provides an analysed study about the competitor’s activities. Since it is important for all the brands to target the niche market and ensure that they have a monopoly in the market, monitoring is a very essential tool.
  3. 3. In order to create more brand loyal customers brand managers need to ensure that they are able to satisfy the needs and desires of each and every user and are able to meet the ever increasing competition. Incorporating monitoring strategies along with the brand promotional activities tend to provide fruitful results to the brand and help a great deal in the long run. source : http://www.socialappshq.com/blog/2013/10/10/social-media-monitoring-for- automobile-brands/ http://www.socialappshq.com/

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