Social Media Monitoring- An Overview
What is Social Media Monitoring?
Social Media Monitoring is one of the newest tools that is considered to be tailor made for
brand managers who use it thoroughly for more than one purposes. Social Media
Monitoring is a simple concept that can be widely used by brands around nations to
monitor their online activities and track their mentions on the web. Monitoring is all about
knowing what your users are talking about you and what their view point is with respect to
you. SocialAppsHQ is one such Social Media platform that provides a comprehensive
monitoring tool to keep a track of your audience as well as your competitors.
What can you do with Social Media Monitoring?
Social Media Monitoring provides you with many useful features that can be easily
integrated and assessed. There is a lot that can be done in lieu of a brand with this
concept. In times to come it can be considered as an essential weapon to understand the
status of a brand and its future prospects as well. Things that social media monitoring
allows you to do are;
1. Tab on Competitors
Every brand manager’s dream is to be able to keep a check on the growth pattern and rate
of its competitors, to be able to know what strategies they are using and what effect do
they have on their audience. Monitoring tool incorporates such features wherein you can
now keep a tab on your competitors and their activities. By inserting proper and
appropriate keywords one can get valuable insights on their competitors and also what the
users have to say about them. It helps a brand manager to take advantage of all negative
comments and think strategically for all the positive ones. It is easy to study and analyse a
competitor and keep a check on him thoroughly.
Analysing comments and posts on the web using monitoring tools is easy but at the same
time it requires a lot of patience to go through each and every mention. For this very
reason many tools have provided an option of sentiments incorporated within the detailed
search based on the keywords put into it. These tools demarcate all the comments as
positive, negative or neutral depending on the comments, this makes it comfortable for
brand managers to analyse the statements and derive useful information from them.
Measurement of all the activities that a brand manager does, to ensure that
his brand is able to garner more views on social media can be gauged and
analysed using the monitoring tools. Analysis is achieved in the form
of Sentiments, Alerts, Chatter graphs, mentions by streams, geography and
an overall view of every campaign that you run.
Inserting effective and correct keyword(s) will generate a full detailed analysis
on the brand across the web, with sentiments and graphs that will provide
manager insights that will help him to a varied extent.
The analysis is provided in textual and graphical format that will ensure a
better understanding of the entire scenario.
4. Performance Measure
How exciting it will be if a brand is able to actually see its success rate climb up with
every social media campaign and more people talking about your brand. Using social
media monitoring a brand manager can measure the performance of the campaign
effectively which can be displayed graphically. A manager can easily understand the days
when his marketing activities on the social media platform caused the graph to rise and
days when they were low. Performance measuring allows a manager to be assess his own
activities and bring out better ideas for the brand.
Monitoring can actually provide insights on the growth pattern in different social media
Social Media Monitoring provides very useful alerts about a brand’s increase or decrease in
social media chatter. Alerts are in the form of e-mail alerts. A manager needs to set up
particular points when he wants to be notified about any noteworthy changes in his brand
profile, social media monitoring tools send mails which are for the use of managers to
derive information that is of great use.
What benefits can be derived from Social Media Monitoring?
As stated above Social Media Monitoring is used for a number of purposes and has enhanced
the usability factor of the social media. Social monitoring provides much benefits that can be
enjoyed by its users largely.
1. Pace with competitors
Keeping a check on the competitors is a merit that no other concept on the social media
provides. Not only an analysis on your own brand but monitoring allows you to analyse
your competition. This helps to brands to walk along with the competitors or at times
ahead of them. It enables brands to maintain a pace with its counterparts and look out for
strategies to surpass them.
2. Better insights
The monitoring tool aims at providing valuable insights to brands as discussed above. These
are not only useful but also provide managers with ideas and a more detailed and planned
course of action for the next few months.
3. Manage customers
When a brand manager gets to know that there are users who are not happy with the
services that their brand is offering, (by analysing the sentiments) they can directly
approach them and try to solve their issues. Also, loyal users can be maintained and
ensured that they do not leave the brand and always have something good to say about it.
4. Crisis Management
Analysing the comments and posts thoroughly, chances of any issues arising
with respect to the brand can be easily detected and solved at the very first
instant. Managers can easily prevent any kind of crisis and ensure a smooth
functioning of the brand.
What overall impact does Social Media Monitoring have?
A boon for every brand, social media monitoring allows a brand to assess their success
rates as well as their competitor’s success rates. Every dream a brand manager has ever
seen for its brand can be fulfilled by the efficient and effective use of practices and
techniques of online monitoring. It is a concept that defines the future of social media and
is a must have for all growing and established brands.
source : http://www.socialappshq.com/blog/2013/10/05/social-media-monitoring-