Pinterest marketing

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There is so much traffic over the internet that most of the brand entities are lost in the rush. They fail to establish an identity for themselves. In this very respect, many such platforms are gaining momentum to participate in the rat race and sway away users from the functioning and crowded websites.

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Pinterest marketing

  1. 1. Pinterest Marketing There is so much traffic over the internet that most of the brand entities are lost in the rush. They fail to establish an identity for themselves. In this very respect, many such platforms are gaining momentum to participate in the rat race and sway away users from the functioning and crowded websites. Platforms like Tumblr, Pinterest undoubtedly carry a lot of potential, with time users are realising the benefits and features that these social networking platforms can offer and are being lured towards them to a varied extent. According to a survey conducted on the social media, facebook is losing the charm it once held that attracted people towards it. Many new platforms have crept in with the dream of taking its place and you never know, they might just be successful.
  2. 2. Pinterest is definitely a website which has many valuable features to provide its users with pictures and images given the prime most concern here. Reports derived from comScore (an American Internet analytics company) says that by January 2012 Pinterest had 11.7 million users that increased to 25 million by the end of 2012. As per Reuters and comScore, in July 2013 the website had 70 million users and the count is still exceeding exponentially. Following are the reasons that portray how Pinterest is all ready to kill the traffic of all other platforms. 1. Visual Content What pleases the eyes appeals to the mind itself. Pinterest’s biggest merit is the concept with which it is created. It consists of boards similar to bulletin boards where users can pin/upload images and pictures. This is one of the most effective and innovative feature that is offered to the users. Especially in the case of brand management, managers wish to showcase their products in a way that maximum interest is directed towards the pictures. No doubt, other platforms also allow uploading images but the attention shifts towards quality posts and comments rather than these pictures. A pinterest board looks like this, here you can pin up images that pertain to your brand and eventually showcase all your products from which users can choose and select. Giving much emphasis to pictures and images, Pinterest is ruling the social media marketing domain when it comes to showcasing of products effectively.
  3. 3. . 2. User Friendly This platform consists of unique features that adds on to the reasons that make it successful and different. Apart from that, it is easy to incorporate the features in your account. Creating boards and pinning images is a very easy task on Pinterest and requires no technical skills.
  4. 4. 3. Apt for marketing Brand are using the social media as the most impactful weapon to market the products and generate traffic. Pinterest allows status updates, posts, comments just like any other platform; Facebook Twitter etc but huge emphasis is laid on creating a board on Pinterest and correspondingly pinning up images. It creates a sort of online portal for the brand as all products are properly displayed with the price and other details in description tab. The reach of such marketing tools is any day larger than that of simple posts and comments .
  5. 5. 4. Demographics If we take a close look at the statistical data presented below, we can easily analyse that Pinterest is growing at a faster rate. Daily sign ups are increasing and the platform is being preferred by users as it is giving them better mentions on the web, marketing is done easily. The number of visitors is increasing and the time spent by each individual is also large. 5. Customer oriented
  6. 6. The platform has kept in mind the minutest details. Its founders have made sure that brand managers face no difficulties in marketing their brands over here. Whether it is seeding in the initial phases, generating traffic or gaining profits, all is easily done on this platform. Pinterest is designed in a way that its customers face no problems and nor do the users find it unfriendly to use. Pinterest marketing is growing at a steady rate, in the short span of time it has garnered a lot of traffic and has brought into light some new brands. Moving at this pace, Pinterest is sure to attain great heights and may pose a serious threat to its competitors in the times to come. Visit: http://www.socialappshq.com/blog/2013/09/03/benefits-of-pinterest-marketing/ http://www.socialappshq.com/

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