Case Study – FurCode Free Tag Give-Away Contest

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FurCode is a unique concept that allows you to be free of tension in case your pet strolls away by chance. You can tie FurCode to your pet’s neck and in case your pet is lost, anyone can scan the QR code and determine your pet’s profile and who the owner is. Each FurCode tag contains unique Quick Response (QR) code embedded on one side (AKA Heads) and a unique alphanumeric code on the other (AKA Tails).

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Case Study – FurCode Free Tag Give-Away Contest

  1. 1. About FurCode is a unique concept that allows you to be free of tension in case your pet strolls away by chance. You can tie FurCode to your pet’s neck and in case your pet is lost, anyone can scan the QR code and determine your pet’s profile and who the owner is. Each FurCode tag contains unique Quick Response (QR) code embedded on one side (AKA Heads) and a unique alphanumeric code on the other (AKA Tails). Target FurCodes main target is to attract the audience not only locally but globally. Their product is in high demand locally and therefore they’ve started focusing on the social media to attract people from all over the world. With the help of Facebook and Twitter profiles, they’re trying to interact with their clients, looking for feedback to come up with new designs and better adoption. Facebook “Free Tag Give-Away” Contest 2013 With the help of customizable “Sweepstake” app provided by SocialAppsHQ, FurCodes asked the fans to fill their name and email to win a FurCode. FurCode’s team interacted with people on Facebook and Twitter about their contest to spread awareness about it. A lot of new fans followed because of such an attractive contest. Result The Facebook Marketing campaign was a huge hit not only locally but globally as well. It successfully created a buzz among the customers. 172 entries from all over the world came and a random name was selected who was given a free tag for her pet.

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