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SocialAppsHQ.com believes that content Marketing has become one of the most powerful asset in social media marketing owing to the effectiveness in attracting and engaging the audience.
Many social media marketers are trying to explore the strong potential of this comparatively new marketing method to advertise and promote their brands on the social media. However, most of the marketers are still relying on other methods to promote their brands. Using social media mentions as proxy of the popularity, we have tried to analyze the true penetration of Content Marketing. The graph below shows the extent to which content marketing is being talked about.