Case study on MakeMyTrip- India’s No.1 Travel Site

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MakeMyTrip.com is India’s leading online travel company, founded in the year 2000 by Deep Kalra. MakeMyTrip was created with the aim of empowering the Indian Travelers with instant booking and comprehensive choices. It aimed to offer a range of best value products and services along with cutting-edge technology and dedicated round-the-clock customer support.

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Case study on MakeMyTrip- India’s No.1 Travel Site

  1. 1. About MakeMyTrip.com is India’s leading online travel company, founded in the year 2000 by Deep Kalra. MakeMyTrip was created with the aim of empowering the Indian Travelers with instant booking and comprehensive choices. It aimed to offer a range of best value products and services along with cutting-edge technology and dedicated round-the-clock customer support. Mission After consolidating its position in the market and brand recognition for its reliability and transparency, MakeMyTrip aim to expand its outreach globally. With the aim to seize the opportunities in the domestic travel market as well as Internationally, MakeMyTrip offered travelers the convenience of online travel bookings at rock-bottom prices. Rapidly, MakeMyTrip became the preferred choice of millions of travelers who were delighted to be empowered by a few mouse clicks. Sweepstake Campaign 2012 MakeMyTrip has been very active on social media too. They have a 455K (Likes) strong community with whom they interact proactively to grow and keep them engaged. It was a pleasure when they selectedSocialAppsHQ to run their Sweepstake and Photo Contest Campaigns. Their campaigns include – 1. Memories Unlimited Campaign, where fans were suppose to share their “Memories Unlimited” images to get a chance to fly free anywhere in India. 2. Fly Free Campaign, where fans could get Flight tickets worth $7000. Results Of the two, we saw their community really getting excited about ‘Fly Free Campaign’ which resonated well with their target audience. During one month, they received over 2,680 entries for sweepstake. A large number of users referred their friends to get bonus points and increase their chance of winning. Finally, Debarati Ghosh was the lucky winner of $7000 Air Ticket!
  2. 2. Get started with SocialAppsHQ now! Cheers SocialAppsHQ

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