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Presentation on India: Competitiveness, Opportunities and Strategies for Success

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Doing business in india singapore

  1. 1. India:  Compe--veness,  Opportuni-es  and  Strategies  for  Success   Dr.  Amit  Kapoor    Ins$tute   for   Compe$$veness   (IFC),   India   is   an   independent,   interna-onal   ini-a-ve   centred   in   India,   dedicated   to   enlarging   and   dissemina-ng   the   body   of  research   and   knowledge   on   compe--on   and   strategy,   pioneered   over   the   last   25   years   by   Professor   M.E.   Porter   of   the   Ins-tute   for   Strategy   and  Compe--veness,  Harvard  Business  School  (ISC,  HBS),  USA.    IFC,  India  works  in  affilia-on  with  ISC,  HBS,  USA  to  offer  academic  &  execu-ve  courses,  conduct  indigenous  research  and  provide  advisory  services  to  corporate  and  Government  within  the  country.  The  ins-tute  studies  compe--on  and  its  implica-ons  for  company   strategy;   the   compe--veness   of   na-ons,   regions   &   ci-es;   suggests   and   provides   solu-ons   for   social   problems.     IFC,   India   brings   out   India   City  Compe--veness  Report,  India  State  Compe--veness  Report,  India  Economic  Quarterly,  Journal  of  Compe--veness  and  funds  academic  research  in  the  area  of  strategy  &  compe--veness.  To  know  more  about  the  ins-tute  write  to  us  at     1  
  2. 2. Agenda   Strategizing   for  India   Overview   of  Indian   Culture   Macroeconomic   Trends  in  India  
  3. 3. Natural Endowments Population and GDP’s of the world 3%  of  the  Land  area,   7%  of  the  Popula-on,    26%   7%  of  the  Land  area,   of  the  GDP  5%  of  the  Popula-on,    23%   7%  of  the  Land  area,   of  the  GDP   20%  of  the  Popula-on,    9%   European Union of  the  GDP   USA China 2%  of  the  Land  area,   India 17%  of  the  Popula-on,    3%   of  the  GDP  
  4. 4. GDP over the years100%90% 39%  in   2010  80%70%60% 23%  in   2010  50%40% 9%  in   2010  30% 3%  in  20% 2010  10% 26%  in   2010   0% 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 European Union India China United States Rest of the World Source: WDI and Institute for Competitiveness Analysis
  5. 5. Macro  Economic  Trends  in  India  –  The  Big  Idea   Factor   Condi-ons   The   The  rural   Base  of   and  the   Indian   the   urban   Demand   Middle   Condi-ons   Pyramid   India   Class   The  Big  Idea   Opportuni-es  in  India   India  versus  Bharat  
  6. 6. Structural shift in Indian Economy (1994-2000) Services 10 8 6% Change in the Contribution to GDP (1994-2000) Community and Personal Services 4 Finance, Business & Real Estate Services Transport, Storage & Communication Construction 2 Industry 0 Manufacturing -10 0 10 20 30 40 50 60 -2 Agriculture and Allied -4 -6 -8 -10 Percentage Contribution in GDP (2000) Ins-tute  for  compe--veness  Analysis  
  7. 7. Structural shift in Indian Economy (2000-2010) 15 Services% change in contribution 2000-2010) 10 Industry Transport, Storage & Communication Finance, Business & Real Estate Services Construction 5 Manufacturing Electricity, Gas and Water Supply Community and Personal Services 0 -10 0 10 20 30 40 50 60 70 Agriculture and Allied -5 -10 -15 Percenatge Contribution in GDP (2010) Ins-tute  for  compe--veness  Analysis  
  8. 8. Income  Levels  
  9. 9. Income  Distribu-on   Rich   Des-tute   Consumers   Aspirants   Climbers  
  10. 10. India will see further reduction in poverty and growth of its middle classMcKinsey Global Share of population in each income Household income bracketsInstitute: The “ Bird of bracket %millions of people thousand, Indian rupees, 2000Gold”: The Rise ofIndia’s ConsumerMarket, May 2007.p.12 755 928 1,107 1,278 1,429100% 1 1 Global{>100} 00 6 0 2 0 0 4 1 1 2 9 Strivers (500-1,000) 18 19 Middle class 41 32 Seekers (200-500) 43 Aspirers (90-200) 36 Deprived (<90) 1985 1995 2005E 2015F 2025F
  11. 11. Unequal  Distribu-on  of  Income  in  Urban  India.       Source:  McKinsey  Report.  
  12. 12. Increase  in  the  Indian  Middle  Class  Households.         Source:  McKinsey  Report.  
  13. 13. India  Climbs  the  Millionaire  Rankings     •  India   had   153,000   millionaires   at   the   end   of   2010,       pudng  it  in  12th  posi-on  in  a  list  of  countries  with   the   most   millionaires,   according   to   a   report   released  this  week  by  Capgemini  and  Merrill  Lynch   Wealth   Management.   In   the   year   earlier,   India   ranked  14th.     •  India’s  high  net-­‐worth  popula-on  (defined  as  those   having   investable   assets   of   $1   million   or   more,   excluding  primary  home,  collec-bles  and  consumer   durables)  expanded  nearly  21%  in  2010  from  a  year   earlier,   thanks   partly   to   the   country’s   booming   economy  and  robust  stock  markets.   •  Asia   with   3.3   million   high   net   worth   indivisuals-­‐   overtook  Europe’s  3.1  million.   •  Asia’s   rich   are   much   younger   than   those   in   the   West.  Around  41%  of  high  net-­‐worth  individuals  in   Asia  (excluding  Japan)  are  45  years  old  or  younger,  Source:  Wall  Street  Journal,  2011.   whereas   in   North   America,   68%   are   over   55   years   old.  
  14. 14. The  Ageing  Popula-on  
  15. 15. Demographic  Dividend   Demographic  Burden  
  16. 16. Understanding  the  Demographic  Opportunity   Stage  3   Popula-on   Stage  2   Ageing   Demographic   The  Second  Stage  1   Window  of   Opportunity     Opportunity  
  17. 17. India’s  Popula-on  Hits  1.21  billion.     Census  2011:         •  India   the   world’s   second   most   populous   na-on   added  181  million  people  in  the  last  decade  to  reach   a  total  of  1.21  billion.   •  The   na-on’s   popula-on   growth   rate   slowed   to   17.64%   in   the   past   10   years   from   21.54%   in   the   decade  to  2001.   •  Male   popula-on   grew     at   a   rate   of   17.19%   and   Female  popula-on  grew  at  18.12  %.   •  Literacy   increased   for   the   country   as   a   whole   climbing  to  74%  from  about  65%.   •  Sex   Ra-o   among   children   upto   6   years   dropped   to   914  girls  for  each  1000  boys  from  927  a  decade  ago   showing   that   female   foe-cide   con-nues   to   be   a   regular   prac-ce   because   of   a   tradi-onal   preference   for  boys.   •  Popula-on  density  increased  to  989  people  a  square   mile.   The   area   around   the   Na-onal   Capital   is   the   densest  with  around  29000  people  a  square  mile.   Source:  Wall  Street  Journal,  2011  
  18. 18. Economic  Implica-on  of  the  Demographics  in  India.                Economic  Implica$ons:  •  The  “replacement”  fer-lity  rate  that  was  set  as  a  target  during  last  census  at  2.1  children  per   woman,  if  achieved  now  would  mean  that  India  would  stop  growing  before  the  middle  of  this   century.  Infact,  the  country  will  knock  China  from  the  spot  of  world’s  most  populous  na-on   far  sooner  than  2030.  •  In,   India   the   demographic   trends   indicate   a   very   progressive   future.   Analyzing   the   dependency   ra-o   it   is   believed   that   in   addi-onal   15   years   from   now   every   10   people   of   working   age   in   India,   will   be   responsible   for   fewer   than   four   youngsters   and   one   elderly   person.  These  figures  are  lesser  than  the  present  sta-s-cs.  •  The   lowering   of   dependency   ra-o   implies   that   this   bulge   of   future   workers   will   be   free   to   save   more.   And   those   savings   can   then   create   the   capital   to   invest   in   infrastructure,   in   research  and  in  technology.  •  The  impact  of  lower  dependency  ra-o  on  the  economic  boom  is  evident  from  the  example  of   three  states  Gujarat,  Karnataka  and  Tamil  Nadu.  •  The   improvements   in   the   literacy   rate   point   to   higher   GDP   and   lower   inequality.   On   an   average,   GDP   rises   by   2.5   –   3   percentage   points   with   an   increase   of   one   year   of   average   educa-on.   Source:  Wall  Street  Journal,  Financial  Express,  2011.  
  19. 19. Educa-on:  Undereducated,  Employability  etc  
  20. 20. Traffic  Jams  and  Healthcare  
  21. 21. 0   5000   10000   15000   20000   25000   30000   35000   Andhra   Arunachal   Assam   Bihar   Chadsgarh   Goa   Gujarat     Haryana     Himachal   Jharkhand   Karnataka     Kerala     Madhya   Maharashtra   Manipur     Meghalaya   Mizoram   Nagaland   Orissa   Punjab   Rajasthan     State-­‐wise.   Sikkim   Tamil  Nadu   Tripura  Upar  Pradesh   Popula$on  Served  Per  Govt.  Hospital  Bed   Uparanchal   West  Bengal   A&N  Island   Chandigarh   D&N  Haveli  Daman  &  Diu   Delhi  Lakshadweep   Pondicherry     Popula-on  Served  per  Government  Hospital  Bed  in  India:   Govt.   served  per   Popula-on   Hospital  Bed  
  22. 22. Urbaniza-on  in  India  
  23. 23. Ci-es  are  India’s  Future.     Source:  Financial  Express,  Business  Standard,  2011   •  The  urban  popula-on  in  India  is  expected  to  be  close  to  600  million  by  2031.   •  According   to   the   report   on   India’s   Urban   Awakening   by   McKinsey   Global   Ins-tute,   India   will  have  68  ci-es  with  a  popula-on  of  more  than  1  million  in  next  20  years.       •  It  is  es-mated  that  91  million  urban  households  will  be  middle-­‐class  by  2030,  up  from   22  million  today.   •  Present  dismal  state  of  public  services  and  inadequate  infrastructure  investment  pose  a   challenge  to  growth  in  the  ci-es.   Rec$fica$ons  Needed:     •  Improving  the  state  of  infrastructure  at  present  and  the  service  delivery.   •  Addressing   capital   investment   of   roughly   5   trillion   rupees   to   meet   the   projected   infrastructure  demands  of  future   •  The   planned   investment   in   urban   infrastructure   will   increase   from   0.7%   of   GDP   in   2011-­‐12  to  1.1%  of  GDP  in  2031-­‐32.   •  Improvement  in  Urban  Governance.   •  A   Na$onal   Manufacturing   policy   has   been   under   discussion   by   the   government   with   the  industrial  establishments  that  envisages  crea$on  of  a  slew  of  industrial  townships   each  of  12,500  acres.   •  Well  conceived  ci$es  will:     a)  Improve  Quality  of  life.                                                b)  Apract  Investment.   c)  Grow  Tax  Base.                                                                                  d)  Unlock  new  growth  markets.   e)  Create  a  stronger  and  larger  middle-­‐class.                                  f)  Boost  India’s  GDP.   g)  Generate  a  huge  increase  in  average  na-onal  income.  
  24. 24. India’s  Urbaniza-on  Trends         Source:  McKinsey  Report.  
  25. 25. India’s  Urbaniza-on  Trends  in  Past         Source:  McKinsey  Report.  
  26. 26. India’s  Urbaniza-on  Trends  in  Future         Source:  McKinsey  Report.  
  27. 27. Urban  India’s  Contribu-on  to  Na-onal  Income  in  Future         Source:  McKinsey  Report.  
  28. 28. Gainer  States         Source:  McKinsey  Report.  
  29. 29. Strategic  Benefits  to  Sectors         Source:  McKinsey  Report.  
  30. 30. Aspiring  India     Advent  of  Urbaniza-ons  -­‐  Some  Fast  Facts   DP es G 590 million people ore people5 tim 2030 living in cities, nearly 270 million m ing-age by twice the population to enter work population of the US today new erc ent ill be 70 p ment w ities USD 1.2 tr il loy c 91 millio investmen lion capital emp rated in househ n urban t is neces e sary gen middle olds wil l be to meet p rojected class, u demand in 22 millio p from India’s cit n today ies 68 cities will have population of 1 million plus, up from 42 uare square today; Europe has 35 million sq ial billion ds will today 700-900 commerc 2.5 meters o f of roa l space meters d, 20 residentia – or a b e pave and e built have to es the n eeds to b icago tim d in the new Ch ty adde e ar capaci decad every ye past
  31. 31. Urbaniza$on  
  32. 32. A Closer Look at India Town Class Population Number of Towns Class I 1,00,000 and above 423 Class II 50,000 – 99,999 498 Class III 20,000 – 49,999 1,386 Class IV 10,000 – 19,999 1,560 Class V 5,000 – 9,999 1,057 Class IV Less than 5,000 110 Total no. of towns 5,034 1mn + : 27 0.5mn – 1.0mn :42 0.1mn -0.5mn: 354 Source: MART
  33. 33. A Closer Look at Rural India Population No. of Villages % of Total Villages Less than 200 92,541 15.6 200- 500 1,27,054 21.4 501- 1,000 1,44,817 24.4 1,001 -2,000 1,29,662 21.9 2,001 – 5,000 80,313 13.5 More than 5,000 18,758 03.2 Total no of Villages* 5,93,145 100.0 *The Total number of villages includes uninhabited ones adds up to 6,38,365 Source : MART
  34. 34. The  States  in  India  
  35. 35. Country EquivalentsSource: Economist Intelligence Unit, National Statistics
  36. 36. State  Compe--veness  Report  2011   © Institute for Competitiveness, India
  37. 37. The  State  Compe--veness  Report   •  The   report   incorporates   hard   data   rather   than   soq   data   such   as   execu-ve   opinion   surveys,   etc.,   which   might   introduce   sampling  errors  and  bias.     •  The   hard   data   allows   a   more   correct   assessment   of   compe--veness   ranking   with   mapping   of   incremental   or   quantum   changes  in  values  of  input  indicators.     •  From   an   execu-on   and   policy   formula-on   perspec-ve,   this   approach   provides   clarity   to   the   choice   of   rela-vely   important   indicators;   a   virtual   Pole   Star   for   those   keen  to  enhance  compe--veness.  
  38. 38. Prosperity in India 140000 High but declining versus India High and rising versus India Highly Productive and Prosperity Goa Rising versus India 120000 Points   57.28   Index   Avera India   All India GSDP /CapitaGross  Domes$c  Product  per  Capita,  2010   100000 Delhi All   rate (CAGR) of 8.36 % ge   Haryana 80000 Maharashtra All  India  Average   Punjab of  46,836  Rupees/ Gujarat Himachal Pradesh 60000 capita   Kerala Karnataka Tamil Nadu Andhra Pradesh Sikkim Chhattisgarh Uttarakhand West Bengal Orissa Meghalaya Arunachal Pradesh Mizoram Tripura 40000 Rajasthan Assam Nagaland Jammu & Kashmir Jharkhand Uttar Pradesh Manipur Madhya Pradesh Bihar 20000 Low and declining versus India Low but rising versus India 0 0 2 4 6 8 10 12 14 16 Gross Domestic Product per Capita CAGR rate, 2008-2010
  39. 39. State Private Sector Wage Performance in India 160000 Jharkhand Wage Growth Highly and rising wages relative to 140000 rate in India India 4.53% High but declining versus India 120000Average  Wages  in  Rupees  ,2008   Uttaranchal Orissa 100000 Maharashtra Goa Average  Wages  in   India  :  Rupees   64,741   80000 Chattisgarh West Bengal HaryanaKarnataka Madhya Pradesh Gujarat Meghalaya Delhi Himachal Pradesh Uttar Pradesh 60000 Andhra Pradesh Punjub Tamil Nadu Kerala Rajasthan Jammu & Kashmir Bihar Assam 40000 Manipur Tripura Nagaland 20000 Low and declining versus India Low but rising versus India 0 0 2 4 6 8 10 12 14 Wage Growth (CAGR), 2001 to 2008 Source: State Profiling 2010, Institute for Competitiveness Analysis
  40. 40. THE ECONOMIC TIMES ON SATURDAY MUMBAI 27 NOVEMBER 2010 * CH POLICY 9 e 12 UK DL HR GJ DEBT BURDE population to grow BR INDIA 10 NL SK CG KR OR States can harness their 8 GOTR 6 MZ AR HP MG JH PJ KA RJ TN AP WB MH UP Gross debt to GDPu n a ( population to grow Gross debt 4 JK AS MP l (US dollars in billions Gross debt per MN capita (US dollars) f 2 AN Gross debt per PD working-age mPOLICIES THAT MAKE MAKE PRODUCTIVE USE OF AVAILABLE RESOURCES ARE CRITICAL 2500AR2 PRODUCTIVE USE OF AVAILABLE RESOURCES 0 person (US dollars) Source: IMF Fiscal Monitor, POLICIES THAT 0 500 1000 1500 2000 ILO Economically-Active Pop Population size in lakhs u PEOPLE POWER PEOPLE POWER States contributing to India’s GDP growth Comparison of state population growth and GDP growth b O S States contributing to India’s GDP growth national average) (GDP growth higher than (GDP growth higher than national average) GDP Population growth rate (India avg 7.99) (India avg 1.55) 14 UK HR DL CH d ind State Chandigarh Population 13.12 5.05 12 GJ BR THE EXPLOS GDP Delhi growth rate 11.86 3.11 10 AP SK CG NL SERIOUS LO B State Uttarakhand 11.8 (India avg 7.99) (India avg 1.55) 1.59 KR OR HP Haryana 11.69 1.98 Population TR KR AR MH GO u P Chandigarh 13.12 Gujarat Bihar 5.05 10.8 10.83 1.64 1.86 growth rates are HIGHER 8 MG RJ MZ li g w than national TN WB JH G Delhi 11.86 Chhattisgarh 3.11 Sikkim 9.78 9.6 1.76 1.58 average 6 PJ UP AN s d fo Uttarakhand 11.8 Nagaland 1.59 9.54 4.89 AS JK MN PD m Haryana 11.69 Himachal Pradesh 8.88 1.98 Population 1.59 4 MP t n 10.8 Andhra Pradesh1.64 9.52 growth rates h Gujarat Orissa 9.37 0.99 1.07 Population are HIGHER rates growth 2 gate net government de trillion — 44% of world Bihar 10.83 Meghalaya 1.86 8.05 1.39 — in 2015. Advanced ec Tripura 8.4 are LOWER than nationalnational 0.99 0 Prasad estimates the r Chhattisgarh Sikkim 9.78 Arunachal Pradesh 8.79 9.6 Kerala 1.76 1.58 9.55 1.27 average average 0.77 than 0 1 2 3 4 vanced economies will r 5 ther to 85% in 2015. In better. The correspondi RARINDAM Nagaland 9.54 14 Population size vs GDP growth rate 4.89 Population growth (%) er chunk of working-age people, who can among several others, that is dragging force, which are also correspondingly far contribute to the GDP and generate high- down the economic growth of relatively more productive. 26% respectively. In 20 gross domestic product I CH Himachal Pradesh 8.88 12 1.59 UK DL HR GJ er output per capita. affluent states like Maharashtra, Kar- Group 2: States with healthy GDP and In fact, the International Labour Orga- nataka and Tamil Nadu. Yet, a few states population growth rates, such as Chandi- debt. By 2015, they are account for just 14% of d nization (ILO) has stated that India will such as Bihar, Andhra Pradesh and Gu- Nadu DL: Delhi AS: Assam TN: Tamil garh, Delhi, HaryanaUttar Pradesh UP: and Bihar must fo- BR 10 NL SK CG KR OR AP share in world GDP, thei 8 AR HP GO TR MG KA RJ TN WB MH account for the highest working age pop- jarat with large populations are exhibit- cus on sectors AP: Andhra Pradesh CH: Chandigarh NL: Nagaland BR: Bihar competitive because they arepresence of where inherently To put that more graphi o Andhra Pradesh 9.52 6 0.99 MZ JH PJ MP ulation in the next 10 years, in a report re- ing high GDP growth. leased recently. In the document prepared Uttarakhand KR: Kerala UP UK: of the nal rather than borrowe RJ: Rajasthan resources orArunachal Pradesh This has two majorw natural AR: traditional skills and c Orissa 9.37 2 4 1.07 JK AS Population for the G-20 Summit held earlier this No burden on economic growth AN MN HP: Himachal Pradesh they will be ablethan for TR:Seoul, the ILO says that the HR:Sixteen states in India have a GDP growth knowledge. These states of a large work- Tripura Haryana GO: Goa to turn the availability should find ways to use m PD growth rates month in G- 20 nations will see their working age pop- higher than the national MZ: Mizoram in their favour by offering suitable MG: Meghalaya GJ: Gujarat purposes rather JK: Jammu & Kashmir or repayment. Two, the g Meghalaya 8.05 0 0 500 1.39 1000 1500 2000 2500 average. Of force Population size in lakhs are LOWER ulation between 15 and 64 years increase PD: Puducherry CG:these, ten higher than thePJ: Punjab education policies and opportunities. Set- Chattisgarh show a national av- ting the right MP: Madhya Pradesh where succeeding gene states population Tripura 8.4 0.99 by 212 million in the period 2010-2020. growth rate priorities is critical to en- lier generations will be than national Comparison of state population growth and GDP growth KA: Karnataka SK: erage, while six other statesMN: popu- hance competitiveness for this band of In- Over 64% of this increase will occur in In- Sikkim have a Manipur AN: Andaman & Nicobar Islands advanced economies. A Arunachal Pradesh 8.79 14 1.27 average dia alone! lation growth rate lower than the nation- dian states. pendency ratio — read: s 12 UK HR DL CH WB: West Bengal JH: al average. This month’s IFCIndia State Development Jharkhand OR: OrissaGroup 3: A number ofMaharashtra MH: states such as Kar- group — and clearly, the Kerala 9.55 AP 0.77 GJ BR 10 KR SK CG OR HP TR KR AR MH GO NL Barometer takes a sharp look at what pop- ulation really means to the economic Population growth, considered a bur- den to economic growth, seems to have nataka, West Bengal, Rajasthan, Tamil Nadu and Mizoram are performing only er chunk of working-age people,correlation with GDP growth (corre- slightlyothers, thataverage GDP This is graphically bro with the rise in GDP. EM a Population size vs GDP growth rate 8 RJ MZ growth of India’s states and analyses how little who can among several below India’s is dragging levels from which a force, 2007 to 201 6 TN WB MG JH PJ UP AN lation = 0.24). Large down the growth rate. growth of relatively 2010 to 2015. In contra contribute to the GDP and generate high- statessustained GDPeconomicThese states can quicklyacat- states can use their demographic situation such as Bihar, JAYEETA g more product 14 CH 4 AS JK MP MN PD to improve their competitiveness, and for instance, have showed apult themselves into Group 2 with fo- over these two periods a 12 UK DL HR GJ 2 er output per capita. hence, enhance their prosperity. growth over the decade along with states effort onMaharashtra, Kar- Average debt2: Stat affluent a cused like productivity. Group per capita g BR 0 0 In fact, the International Labour Orga- Manipur with slower TamilANadu. for enhancing com- Rising stars among states steadily rising population, whereas states Group 4: roadmap nataka and petitiveness is criticalYet, a few states rose to $29,100 in 201 $41,000 in 2015. By gr population 201 nization accepted that growth among In- population increase lower is atGDP ing states. AmongMadhya population-versus- inH NDIA as the centre of Pradesh and Gu- $48,000 per person. Th such the na- tar Pradesh and the Pradesh with garh, Delhi, f 1 2 3 4 5 such as Punjab and for poorly perform- 10 NL SK CG KR OR AP Population growth (%) It is widely (ILO) has stated that India will are showing Bihar, Andhra these, states such as Ut- AR HP dian states is skewed, with some prosper- growth rates that are than $75,900, the highest t 8 GOTR MG KA RJ MH Delhi ous states bearing the burden of working average.growth debate. With the world’s second-largest 2015.r DL: AS: Assam TN: Tamil Nadu UP: Uttar Pradesh WB CH: Chandigarh NL: Nagaland BR: Bihar AP: Andhra Pradesh account for the highestgrowth, tionalage pop- jarat with largeand growing populations must con- cus on sectors large populations are exhibit- be just $1,200 in I TN KR: Kerala UK: Uttarakhand RJ: Rajasthan AR: Arunachal Pradesh while several other lag in terms of GDP trol the rate of population growth Among advanced eco
  41. 41. Indian  Market  is  Highly  Regional   Cultures  &   Languages   Seasonality   Uneven  Papern  of   Wealth  Distribu-on  
  42. 42. Strategizing  for  Success  in  India   Who  are   the   Where   successful   should  we   players   focus     Is  it  an  easy   market  to   crack  
  43. 43. Why  is  India  so  Complex?  •  India  is  good  at  resource   maximiza-on  •  Indian  businesses  have  a   way  of  making  things   differently  and  with   minimal  resources  maybe   because  India  is  a  poor   country  
  44. 44. Innova$on  or  Ind’ova$on    Ind’ova$on  commonly  know  in  Hindi  as  Jugaad  is  a  striking  feature  of  the  Indian  business  landscape.  It  indicates  the  ingenuity  to  achieve  results  by  out  of  box  thinking,  at  -mes  even  temporary  fixes.    
  45. 45. Doing  it  for  India  
  46. 46. Crea-ng  Unique  Business  Models  
  47. 47. Whitening  Creams  are  selling  like  hot  cakes.       Source:  Wall  Street  Journal,  2011  
  48. 48. Disaggrega-on  of  Sales  
  49. 49. Local  Mom  and  Pop  Store  
  50. 50. How  many  bidis  are  sold  in  a  day  in  India  by  502  Pataka  Manufacturing  Company?   100,000,000  
  51. 51. Indian  Culture   Varies   within   States   No-ceable  lack   The   of  privacy  &   India  Is   Karma   Concept   importance  of   interpersonal   hierarchy   driven   of  Time   contact   The  Basic  Idea   How  we  look  at  things   Collec-vism  
  52. 52. Thank  You