Credentials• Amit Jain Consulting (AJC) has been working with entrepreneurs and small businesses since 2005.• Creation of supplementary marketing collateral , content/copy, marketing strategy maps, marketing budgets, and graphics• Architect of several successful comprehensive marketing plans for new and existing and products and services. Plans are constructed for: • Re-branding & company identity • Social media integration • Market campaigning efficiency • Marketing strategy• Independent Contractor for multiple boutique consulting firms and organizations • UCLA Extension (2011-Present) • Los Angeles Community College District (2010-Present) • IRA Network (2008) • Artilient (2008-09) • cpSphere (2007) • MBA Plans, LLC (2007)• 2005 Graduate Student of the Year (MBA – Loyola Marymount University)
Affiliations Extensive network consisting of trusted professional service providers, executives, entrepreneurs, inventors, innovators, business leaders, public figures, and professors where expertise has been mutually shared. The Indus Entrepreneurs Los Angeles South Asian Business Alliance Network Los Angeles Venture Association L.A. Bankers Socaltech.com California’s Green Workforce Coalition Green W.E.S.T. Alliance United States Green Building Council – Los Angeles (USGBC-LA) West Coast Motion EcoTuesday Green Drinks LMU-MBA Alumni Association Young Jain Professionals Southern California Venture Network SCORE American Marketing Association LA
Services and Deliverables Competitive Market Analysis Strategic Planning Strategic Partnerships & Alliances Project Management Marketing Collateral Special Events Development Management Business Development •Operations •Multimedia •Host •Execution Production •Organize •Strategy •Strategy-Linked •Promotion Implementation Creation •Manage E-Commerce Strategy & Development Market Resource Planning & Budgeting
Impact of Effective Marketing No matter how incredible a Any marketing/advertising product or service is, it campaign must have metrics needs to be promoted with in place to track the a simple, clear message that performance of the a satisfied customer can different units. repeat to their community. New media increases opportunities to engage with Marketing is an investment customers, which will open and will have a return on doors for new markets and investment. possibilities.
Value PropositionExpertiseProven track-record in supporting startups and small businesses build, present ,and receive funding forwell-thought, scalable business models and strategies from small to large investors.One-on-One ConsultingCollaborating with clients throughout the market planning process to develop strategies that alignclient’s vision and core competency with market needs.Knowledge in FundraisingDeveloped financial packages for investors for the purposes of bridge-financing, microloans, seedfunding, in multiple rounds. Funding ranging from $2.5K to $10M.Custom DeliverablesDeliverables are created from scratch in whatever format is deemed necessary to exceed expectations ofthe client.Fastest TurnaroundTeam can take existing documents and notes from teleconferences and in-person meetings andturnaround a business plan within 1 week.Virtual CollaborationTeam can work remotely and be accessible at anytime via email, phone, and webconferencing to discussand collaborate.
Previous Consulting Engagements Boston Associates, LLC Real Estate • Business Development • Marketing Collateral Loyola Productions, Inc Non-Profit • Business Development • Operations • Sales/Marketing Zen Planner Software • Strategic Workplan • Sales/Marketing Strategy Sota Optics Biotechnology • Sales & Distribution • Customer Management Burger Brothers Fast Food • Strategic Workplan • Advertising Campaigns Innoventz Biotechnology • Branding/Identity • Marketing Strategy • Budgeting Styku Technology • Market Research/Analysis • Marketing Strategy • Business Modeling Lottogopher Ecommerce • Market Research/Analysis • Marketing Strategy • Business Modeling Fetch101 Pet Services • Market Research/Analysis • Marketing Strategy • Business Modeling
Case Study: Sunsetronics Website User-Interface design Logo design, Brand DevelopmentClick Here 2003 Car Show @ Loyola Marymount University Online Marketing Campaign Manager Online Streaming Commercial Producer
Case Study: Liberty Tax Service Background: Franchisee was looking to infuse social media into market campaign to create more visibility across mediums and increase foot traffic to business for potential customers. Issue: Limited budget in a very competitive business environment in regards to tax preparation services. AJC: Created a marketing plan to manage the implementation of social media strategy integrated into traditional marketing campaign. Reorganized marketing resources for more efficient advertising and promotions. Result: Increase in gross revenue by 19% and increase in average customer fee by 17.2%.
What is Happening to Marketing? Viral Buzz/ Word of Mouth Impact of Social Marketing Traditional Marketing Impact of Traditional Marketing The integration of social media has impacted traditional marketing and introduced a new skillset for marketers utilize.