Salesforce.com – A cloud based CRM system (Team 4)PROS CONS BOTTOM LINEGreat customization features. Can be expensive based Top of the line online CRMStrong third-party application on the customization/features system, plus a host ofsupport. Mature Platform. desired innovative enterpriseIntuitive.features.Why?For some organizations, finding enough storage space to hold all the data theyve acquired is a real challenge. Someorganizations invest in larger hard drives. Others prefer external storage devices like thumb drives or compact disks.Desperate computer owners might delete entire folders worth of old files in order to make space for newinformation. But some are choosing to rely on a growing trend: cloud storage. There a number of cloud basedsolutions present in the market today. But, we need to figure out which one amongst these would be a perfect fit fora non-profit organization like Interfaith works. This report aims at discussing about one of the cloud-based servicesthat should be a good fit for Interfaith – Salesforce.com.In my opinion Salesforce.com is a people’s CRM, anyone with minimum development knowledge can start workingon it. There are five paid Salesforce.com editions, and numerous add-ons. SalesForce is a web-based online on-demand CRM solutions that provides customer support and a variety of solutions to various groups of professionalsincluding social enterprises, governments, healthcare institutions, financials companies and much more. It providesend-to-end solutions and the ability to work across multiple domains. The SalesForce CRM suite is designed to fordifferent levels of users including those who are new to customer service management and organization- meetchallenges proactively. Salesforce assists businesses to achieve their customer service objective effectively. Theapplication uses social media to also change the way businesses get to know their customers.
Recommendations:Salesforce is able to provide many features that businesses can use to manage customers. It distinguishes itself byintegrating different areas of CRM and providing a common platform for executing a comprehensive customerrelationship program. Individuals and large enterprises can use a single CRM solution from Salesforce.Cloud is the new computer architecture. In every major revision of underlying architecture - a fewdominant operating systems emerge. IMHO - I think Salesforce, Google, Amazon and Microsoft seem tostand the best chance at the moment of building competitive cloud operating systems.For Interfaith SFDC is probably the most technically endowed of the four.One of the things that makes thisa hard problem is that things that are often relatively simple within a single server (building a loadbalancer, a file system) present challenges and opportunities in a massive, geographically dispersed, multi-tenant environment. Great systems software companies will excel at solving these problems - and thegreater efficiencies that better solutions will enjoy will lead to bigger profits/lower costs. Lessercompanies will quickly fall by the wayside.Open source has played a big role in PC-architecture operating systems. Anyone could buy a PC, load afree OS, modify it, use it, and contribute back. That ecosystem will not exist in the cloud. Only a fewcompanies operating large clouds will have the opportunity to solve some of the fundamentalinfrastructural challenges present in these environments.To continue the analog - operating systems do not integrate all functionality. Offerings that benefit fromlow level hardware integration are likely to be subsumed by cloud vendors (highly dense storage arraysused for building custom cloud storage offerings for example). On the other hand - some areas definitelyneed to be portable. Identity/Security for example is a concept that will need to be maintained even whenmigrating across clouds. Theres a large grey area in the middle. Its not clear why a Cloud vendor mustoffer its own PaaS - or why it has any inherent advantage (aside from distribution ones) over some othervendor who provides the same. Interfaith can opt for an option from SFDC which is meant for the non-profits.
SFDC for Non-profits:Through the power of SFDC product discount and donation program, more than 16,000 nonprofit organizations andhigher education institutions are using Salesforce CRM to: Access data in the cloud from any computer or mobile device Deepen engagement with constituents with real-time tracking and visibility Measure and share impact with real-time analytics Manage programs, operations, and fundraising in one place Work more collaboratively Stay on the leading edge of CRM technology with automatic updates from salesforce.com, named Forbes Most Innovative Company 2012Pros of SFDC: Good for small businesses Great sales, marketing and reporting capabilities Overall the solution is fantastic, flexible, fast, customizable, stable, useful, intuitive. Accessible from any computer Third party application support like drop box and Google docs Up and running quickly Extremely user friendly Dashboard feature Intuitive Data Storage facility Mature platform Data Backup facility Integration with MS Outlook
Cons of SFDC: Expensive, but a good option for non-profits Serious hidden limitations Not that great customer service Email client not that great Low price editions do not integrate with third party applicationsBottom-line (Why this will work for Interfaith?):I have worked on a SFDC project during its design phase, in charge of implementing sales forceautomation database to the client company Salesforce, so I know a great deal about the program. It isvery easy to use and easy to teach. Salesforce.com offers online classes for employees to learn from.Originally designed to help companies manage their contacts and sales opportunities, Salesforce hasbecome a powerful donor-management and fundraising platform for non-profits and NGOs. Thanks tothe Salesforce Foundation, all qualifying non-profits receive 10 free Enterprise licenses—a donationworth $15,000 a year! We believe that contact-management and fundraising are just the beginning of theplatform’s capabilities. This would be a great opportunity for Interfaith to start an individual platform at alow cost and establish themselves.Force.com is a platform available to any organization using Salesforce. Combining powerful databasearchitecture on the back-end with a user-friendly experience on the front-end, there’s no end to whatyou could build on Force.com. And with dynamic, drag-and-drop reporting and dashboard tools built-in,Interfaith’s data becomes both meaningful and beautiful with just a few clicks.The program is powerfuland intuitive - the web use makes it easy to navigate. The only con is that some of the input fields arepreset and cannot be removed or altered and you cant do a mass mail merge. But, I would recommendthis program to any medium sized company or a non-profit organization looking to increase theproductivity and efficiency.
Contributors: (Team 4) Amit Chaudhari PrathmeshJadhav Mohit Desai SaketKarajagi