overstockArt.com eTail West 2013

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CEO and President David Sasson and VP of Development and Marketing Amitai Sasson Will Speak at the Session “Evolving the Customer Experience, Products and Retail Industry as a Whole Using Cutting-Edge, Transformative Mobile Apps” on Thursday, Feb. 28.

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  • overstockArt.com eTail West 2013

    1. 1. Evolving the Customer Experience,Products and Retail Industry as a Whole Using Cutting-Edge, Transformative Mobile Apps Presented by: David and Amitai Sasson overstockArt.com
    2. 2. Who We AreoverstockArt.comonline retailer of art David Sasson, President & CEO Amitai Sasson VP Marketing & DevelopmentProduct line:Large Selection of Hand PaintedArt & FramesChallenges:Branding & Conversions
    3. 3. Mobile Strategy1. Mobile optimized site: - Catering to mobile traffic - Multiple visits to conversion - Email click through experience on mobile devices1. Mobile app to aid in the buying process2. Push notification campaign
    4. 4. Story of Our AppImagine a roomwith bare walls:Augmented reality app aidsthe Imagination… try beforeyou buy!Exceeds the Brick & MortarexperienceSimple, Fun and Easy to use
    5. 5. Mobile App Development ProcessAn Iterative processdeveloped in cycles tobe Quick to Market.Update frequently andoften.Find a partner - not just avendor
    6. 6. Push Notification CampaignIngredients:1. Meaningful timely message2. Great push copy3. Landing page
    7. 7. Push Notification CampaignPushes Sent App Opens Clicks Revenue
    8. 8. Key Takeaways1. Brand touch point & true social2. Create a mobile shopping tool - simple, fun, exciting3. Iterative development process4. Push notification campaign
    9. 9. Thank you!David and Amitai Sasson overstockArt.com
    10. 10. Thank you!David and Amitai Sasson overstockArt.com

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