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Social Media has a few very common myth - and it's about time we bust them!
B2B marketers tend to ignore Social Media channels or focus on LinkedIn alone. However, Twitter, Facebook, and even Pinterest, all have potential when it comes to finding the right audience for your product.
This presentation reviews these common myths and then show the importance of holistic approach towards understanding the entire marketing funnel. From Blogs, to LinkedIn groups to paid media on Facebook and remarketing.