Concept of online Grocery Business Plan
Amit Kumar Nayak
The bangaloregrocery.comTM strategy is to build an impressive shopping website that not only
take the order but also deliver the goods to the doorstep for house wives, working women and
everybody those who want to avoid the rush of shopping mall, traffic and regular going to the
retail shops for all their grocery need. The marketing of the site will be built around the core value
that the site will offer. Although our competition has built a simple store for ordering the product,
the bangaloregrocery.comTM site will be reviewed by Web award companies as a great
destination for the all needed customer. We will build our revenue and market share around this
traffic and value added service.
1. Business Model
Our business model is based on the sales of the products over the website. Because the site is
also intended to increase brand equity, awareness and best available product in cheapest market
price, we are building for high traffic. Our model requires giving users an excellent free
experience and to develop trust to increase sell-through. We may lose money for at least three to
six months while we build the traffic and develop our position for the long-term future.
2.Website Marketing Strategy
Our first class design, product quality and user friendly design are critical to our positioning as a
dot-com company - we should be the best reviewed website in our category, and that will become
the key to future sales. However, the core experience for the every household have always been
better, and with a better design team and a round of financing, the bangaloregrocery.comTM
company is ready to grow with the market. The bangaloregrocery.comTM will distinguish itself
from its competitor as a full capacity center, rather than just a store front.
3. Development Requirements
Of course the development needs to match the overall business strategy will be explained in the
rest of the plan. This has to be an excellent site or we just haven't implemented. That involves
both front-end and back-end strategies will be discussed later in the full business plan.
3.1 Front End
Because the target customers of bangaloregrocery.comTM are all affluent, we have the luxury of
using the latest technologies to impress the visitors with excellent design and animation. We
plan to release the site entirely in groswave™ format as almost 90% of our visitors will already
have internet is connected.
We will carry on the colorful and extremely well branded design of our company literature and
logo - the decisions on basic aesthetics will not get in the way. The site will have a colorful and
intelligent design, taking the ad campaign and product art into an interactive medium on the Web.
3.2 Back End
The bangaloregrocery.comTM e-commerce site will be built on a three-tier structure. Driven by
SQLTM servers and an IISTM Web server backed with bandwidth, the site will be coded mostly in
ColdFusionTM and ASPTM. We will be taking our registration databases live to be able to email
updates on products and the website to customers. We will offer customers the option to take
themselves out of the list.
The information architecture will be based on four fundamental arenas - the free valuable
information arena, the product detail arena, the final purchasing arena, and the purchase
The purchase arena will require a VerisignTM certificate and a CybercashTM connection. That will
begin immediately because dealing with CybercashTM can sometimes be a lengthy process.
The administrative arena will be hosted on mirror servers that query to the live databases for
migration into local databases. This server is hidden from Internet traffic and kept under high
security even within the company.
The entire set-up will be somewhat costly. We will need five servers, 2 for in-house reasons, and
three for Web hosting reasons. Two of the Web host servers will be serving traffic through
ColdFusionTM and ASPTM in cluster, and the third will be a dedicated SQLTM server.
The traffic forecast is based on increasing sessions, increasing page views per session, and
increasing orders per session. The bottom line called quot;sell-throughquot; is the overall rupees in order
per user use and the value added activity planned to provide during the service (will be discussed
in detail project plan), an important indicator that should be increasing over time.
This project has a lot of potential as this is addressing a market which is the IT hub of the country,
about 70% people are working in IT companies and very much aware about the e-commerce.
Another advantage of this concept is that there is no such facility or alternative is available which
will compete this project. So this project has a good future and Bangalore will get a lot of benefit
out of this.