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Top 10
IT Investment Areas
for US Retailers
#HappiestRetail
In-Store
Customer
Experience
Initiatives
Store
Associate
Mobility/
Mobile PoS
Cross-
Channel
integration
Customer
Mobility...
of Tier1 and
Tier 2 retailers
have embarked
on store
transformation
initiatives for
customer
experience
63%
In-Store
Custo...
Of Tier1 retailers are
investing in digital
advisory and assisted
sales platform for their
store associates to
engage bett...
50%of retailers surveyed
are embarking
initiatives to provide
added fulfilment
choices for customers
E.g. Order online to ...
of retailers are
investing in Customer
facing mobile initiatives
– responsive design,
better apps,, better
features, mobil...
are considering
investments in MDM,
Integrated
data(customer,
inventory, product)
and BI visualization
kind of initiatives...
are investing in
customer analytics,
insights and
personalization in-
store and on digital
channels
60%
Advanced
Analytics...
are already
investing in threat
management,
vulnerability and
data security
solutions or
tightening their
internal identit...
are investing in online
channels to support
their technology
(re-platforming/ platform
upgrade, responsive design)
and bus...
Are already planning
Digital Marketing initiatives
– Omnichannel Campaign
Management, Analytics
driven solutions for
Custo...
Are undertaking
initiatives to enable
flexible and fast
fulfilment :
Next day delivery,
same day delivery, 30
minutes pick...
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Top 10 IT Investment Areas for US Retailers

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Here are top 10 areas where CIOs and CMOs are investing in Omnichannel Retail along with IT investing priorities.

Published in: Retail
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Top 10 IT Investment Areas for US Retailers

  1. 1. Top 10 IT Investment Areas for US Retailers #HappiestRetail
  2. 2. In-Store Customer Experience Initiatives Store Associate Mobility/ Mobile PoS Cross- Channel integration Customer Mobility Master Data Management and BI Visualization Advanced Analytics IT Security Investments in online channels Digital Marketing initiatives Flexible and fast Fulfilment #HappiestRetail Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall
  3. 3. of Tier1 and Tier 2 retailers have embarked on store transformation initiatives for customer experience 63% In-Store Customer Experience Initiatives Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall #HappiestRetail
  4. 4. Of Tier1 retailers are investing in digital advisory and assisted sales platform for their store associates to engage better with customers and ‘save a sale’ at the point of purchase Store Associate Mobility/ Mobile PoS 60% #HappiestRetail Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall
  5. 5. 50%of retailers surveyed are embarking initiatives to provide added fulfilment choices for customers E.g. Order online to ship from/ pick up from store, Order in store for home delivery, Order in store for pick up/ delivery from other store Cross- channel integration #HappiestRetail Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall
  6. 6. of retailers are investing in Customer facing mobile initiatives – responsive design, better apps,, better features, mobile payments, in-store mode etc. 58% Customer Mobility #HappiestRetail Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall
  7. 7. are considering investments in MDM, Integrated data(customer, inventory, product) and BI visualization kind of initiatives across channels 20% Master Data Management and BI Visualization #HappiestRetail Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall
  8. 8. are investing in customer analytics, insights and personalization in- store and on digital channels 60% Advanced Analytics #HappiestRetail Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall
  9. 9. are already investing in threat management, vulnerability and data security solutions or tightening their internal identity and access management solutions 75% IT Security #HappiestRetail Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall
  10. 10. are investing in online channels to support their technology (re-platforming/ platform upgrade, responsive design) and business imperatives(marketplace, internationalization strategy) 66% Investments in online channels #HappiestRetail Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall
  11. 11. Are already planning Digital Marketing initiatives – Omnichannel Campaign Management, Analytics driven solutions for Customer Insights, Channel Insights, Attribution 38% Digital Marketing initiatives #HappiestRetail Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall
  12. 12. Are undertaking initiatives to enable flexible and fast fulfilment : Next day delivery, same day delivery, 30 minutes pickup, Delivery to collection centers 60% Flexible and fast Fulfilment #HappiestRetail Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall

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