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BRAND STORY
“In the factory we make cosmetics; in the
drugstore we sell hope”
—Charles Revson, Revlon
Happiest Minds – Confidential
Focus is non-negotiable
Disruptive Tech + Happiness
Happiest Minds – Confidential
What's in a name?
Happiest Minds – Confidential
But, majority of top 50 brand names do not describe what the company does
Happiest Minds – Confidential
What's in a name?
What's in our name?
Happiest Minds – Confidential
Our logo symbolism
=
Our
Being
Our
Belonging
Our
Becoming
++
Show …. (a higher) Cause!
Happiest Minds – Confidential
Our
Being
Happiest Minds – Confidential
Our
Being
Source: Crown Business; December 27, 2011
Correlation between
brand’s ability to s...
Happiness - Our higher cause!
HappiestMinds –Confidential
Our Mission:
Happiest People.
Happiest Customers. S
M
I
L
E
S
ha...
Brand is not lipstick
Happiest Minds – Confidential
Source:Rogerdahl@aol.com
Happiest Minds – Confidential
Discussion with
GPTW even
before launch of
the Company
Happiness Manifesto
Brand is not lips...
Happiest Minds – Confidential
TBD
Technologies
Analytics
Cloud
Security
Unified
Communications
Social
Computing
Mobility
B...
Brand rituals
Happiest Minds – Confidential
Brand rituals
Happiest Minds – Confidential
Our brand rituals
Happiest Minds – Confidential
Today, I am
grateful for……
Create your brand fuel
Happiest Minds – Confidential
Happiest Minds – Confidential
Brand fuel
Chobani’s yogurt
to recipes
Oreck flooring
styles to cleaning
Happiest Minds – Confidential
Success Stories
Whitepaper
Articles
BlogsVideos
Our brand fuel
Industry Analysts
and Influen...
Our brand fuel
Happiest Minds – Confidential
Tweet your horn!
Gamified
Neural Orbit – Our Thought Leadership program
Booster shots
Happiest Minds – Confidential
The Book-Burning Campaign
That Saved a Public Library
Branson blog on InMobi's...
Be a story teller
Happiest Minds – Confidential
Thank you !
Happiest Minds – Confidential
The
journey
continues…
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9 Ways to Create Brand Story

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How to create your brand Story? There are 9 ways to create your brand story. In this presentation, we are going to talk about how any company or product can create their own brand and what are the things company and brands should think before they go about spending marketing budgets. The key element for any brand is to get mindshare of their respective prospects. Uniqueness and Stickiness are the key.

Published in: Marketing, Business, Technology

9 Ways to Create Brand Story

  1. 1. BRAND STORY
  2. 2. “In the factory we make cosmetics; in the drugstore we sell hope” —Charles Revson, Revlon Happiest Minds – Confidential
  3. 3. Focus is non-negotiable Disruptive Tech + Happiness Happiest Minds – Confidential
  4. 4. What's in a name? Happiest Minds – Confidential
  5. 5. But, majority of top 50 brand names do not describe what the company does Happiest Minds – Confidential What's in a name?
  6. 6. What's in our name? Happiest Minds – Confidential Our logo symbolism = Our Being Our Belonging Our Becoming ++
  7. 7. Show …. (a higher) Cause! Happiest Minds – Confidential Our Being
  8. 8. Happiest Minds – Confidential Our Being Source: Crown Business; December 27, 2011 Correlation between brand’s ability to serve a higher purpose and its financial performance Show …. (a higher) cause!
  9. 9. Happiness - Our higher cause! HappiestMinds –Confidential Our Mission: Happiest People. Happiest Customers. S M I L E S haring indful ntegrity earning xcellence ocial Responsibility Our Values: Happiness is the meaning and the purpose of life the whole aim and end of human existence - Aristotle
  10. 10. Brand is not lipstick Happiest Minds – Confidential Source:Rogerdahl@aol.com
  11. 11. Happiest Minds – Confidential Discussion with GPTW even before launch of the Company Happiness Manifesto Brand is not lipstick Practice Areas Measurement : • Happiness People Pulse • Touchstones
  12. 12. Happiest Minds – Confidential TBD Technologies Analytics Cloud Security Unified Communications Social Computing Mobility BMP & Workflow Brand is not lipstick Analytics Cloud Security Unified Communications Social Computing Mobility BPM & Workflow
  13. 13. Brand rituals Happiest Minds – Confidential
  14. 14. Brand rituals Happiest Minds – Confidential
  15. 15. Our brand rituals Happiest Minds – Confidential Today, I am grateful for……
  16. 16. Create your brand fuel Happiest Minds – Confidential
  17. 17. Happiest Minds – Confidential Brand fuel Chobani’s yogurt to recipes Oreck flooring styles to cleaning
  18. 18. Happiest Minds – Confidential Success Stories Whitepaper Articles BlogsVideos Our brand fuel Industry Analysts and Influencers
  19. 19. Our brand fuel Happiest Minds – Confidential Tweet your horn! Gamified Neural Orbit – Our Thought Leadership program
  20. 20. Booster shots Happiest Minds – Confidential The Book-Burning Campaign That Saved a Public Library Branson blog on InMobi's Tewari goes viral
  21. 21. Be a story teller Happiest Minds – Confidential
  22. 22. Thank you ! Happiest Minds – Confidential The journey continues…

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