Components of the General Environment Economic Demographic Socio-cultural Industry Environment Competitive Environment Political/ Legal Geographic Technological
ProjectRationale About Apricot Current Scenario Proposed Model Product Management
The project aims at supplementing theexisting income (which is inadequate)of the resource poor through optimalutilization of available naturalresources (Apricot) in a sustainableand environment friendly manner.
Apricot is native to regions with cold winters Ladakh has 21 varieties of apricot Apricots have high nutritional content It is an untapped resource due to the lack of processing and marketing facilities. “Organic by default” Seasonality Perishability –over ripe within 2-3 days Variety of uses High potential to increase income
High production Absence of market linkages for remote areas Most of the product is wasted or fed to the cattle Absence of know how for processing bitter apricot Small entrepreneurs catering to local demand
Farmer Farmer Farmer Farmer VCs VCs PC Legend: Marketing VC- Village Centre; PC- Processing Centre; Retail Organic Chains Stores
Apricot Jam Apricot Oil Solar Dried Apricot Osmotic Dried Apricot Apricot Juice
Current: Open solar drying Sulphuring Manual extraction Proposed: Field Research Lab Solar driers Organic Drying Cold extraction of Oil