Organisation innovation and crea

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Organisation innovation and crea

  1. 1. ORGANISATIONAL CREATIVITY AND INNOVATIONS MEMBERS: Karthikeyan Lakshmi Mrudula Marie Amirtharaj
  2. 2. CONTENTS • CREATIVITY • DEFINITION • LEVELS • IMPORTANCE • INNOVATION • DEFINITION • INNOVATIVE PROCESS • ORGANISATIONAL CREATIVITY AND INNOVATION
  3. 3. ORGANISATIONAL CREATIVITY
  4. 4. CREATIVITY DEFINITION Creativity can be defined as the generation of new ideas. Creativity often leads to new challenges, and hence to personal and organizational growth.
  5. 5. LEVELS OF ORGANISATION CREATIVITY
  6. 6. IMPORTANCE OF CREATIVITY Competitive edge Reduce internal costs Motivates people
  7. 7. ORGANISATIONAL INNOVATION
  8. 8. Definition: Innovation can be defined as the successful implementation of creative ideas in an organization. Innovation involves newness and usefulness, it includes creativity.
  9. 9. INNOVATIVE PROCESS IDEA GENERATION • DEVELOP IDEAS SCREENING • CHECKS COMPATIBILIT Y WITH COMPANY OBJECTIVES FEASIBILITY • CHECK COMMERCIAL AND TECHNICAL FESIABLITY IMPLEMENTING • INNOVATION COMES AS OUTPUT
  10. 10. PROCESS In a system characterized by high levels of creativity there are several creativity processes, inside which innovation might flourish. Then innovation is the outcome, the result, while organizational creativity is the condition and we can say that a high level of creativity necessarily generates novelty
  11. 11. THANK YOU

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