Usability Testing

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Jan. 2014

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Usability Testing

  1. 1. Usability Testing Ami Rotter User Experience Design Team Leader DG Mediamind ©2013 Digital Generation Inc. All rights reserved 1/13/2014 1
  2. 2. ©2013 Digital Generation Inc. All rights reserved 1/13/2014 2
  3. 3. ©2013 Digital Generation Inc. All rights reserved 1/13/2014 3
  4. 4. ©2013 Digital Generation Inc. All rights reserved 1/13/2014 4
  5. 5. ©2013 Digital Generation Inc. All rights reserved 1/13/2014 5
  6. 6. Don‟t Guess- Test! • Find users • Ask them to drill down to inner pages • Ask them to get back to the homepage • See what they do ©2013 Digital Generation Inc. All rights reserved 1/13/2014 6
  7. 7. Lean UX by Jeff Gothelf ©2013 Digital Generation Inc. All rights reserved 7
  8. 8. Lean UX by Jeff Gothelf ©2013 Digital Generation Inc. All rights reserved 8
  9. 9. ©2013 Digital Generation Inc. All rights reserved 1/13/2014 9
  10. 10. Usability Testing Methods • In person, face to face • Remote • Un-moderated ©2013 Digital Generation Inc. All rights reserved 1/13/2014 10
  11. 11. In-Person Usability Testing ©2013 Digital Generation Inc. All rights reserved Photo: http://vator.tv/news/2011-05-23-guidelines-for-product-usability-testing
  12. 12. In-Person Usability Testing Pros Cons See and hear the users reactions You or participants have to travel to meet up When you visit users you can see their workspace Sometimes recording the sessions maybe be difficult Limited number of team members could join ©2013 Digital Generation Inc. All rights reserved 1/13/2014 12 Photo: Luca Mascaro
  13. 13. The 10 Steps 1. Plan the tasks and scenario, try it yourself or with a colleague 2. Find users (preferably from you target audience). 3. Introduce yourself. 4. Explain you are looking for problems in a new product, that if they have trouble, it‟s the product‟s fault, not theirs, that they shouldn‟t feel bad. Let them know it‟s OK to quit any time. 5. Explain how to “think out loud”. 6. Let them know you will not provide any help. 7. Describe the tasks and introduce the product, ask if there are any questions, then begin the test. 8. When they are done ask any additional questions you might have. 9. Conclude test be thanking them and asking for questions. 10. Apply the results and test again.
  14. 14. Thinking Out Loud https://www.usertesting.com
  15. 15. Thinking Out Loud You might say to subject • We‟ve learned we get a lot more information from these observations if we ask people to “think out loud” • As you move through the application, please give a running commentary on what you are doing and how you are feeling • For example: “Oh, I pressed the blue button because I thought it would take me to the restaurant page. Now I‟m lost… Wait, let me try to get back…” • If you forgot to talk, I‟ll gently remind you
  16. 16. Live Usability Test: 2 tickets to see „Michael‟ 1. 2 Tickets to see „Michael‟ in Tel Aviv, you want to sit together and the sooner the better. 2. If you have any trouble, it‟s the product‟s fault, not yours, don‟t feel bad. 3. Remember to “think out loud”. ©2013 Digital Generation Inc. All rights reserved 1/13/2014 16
  17. 17. Live Usability Test: Sell this Iphone5 on craigslist TLV 32 G. 1 year old, great condition- $500 ©2013 Digital Generation Inc. All rights reserved 1/13/2014 17
  18. 18. Where can you find users? • Start with anyone who is not on the team. • Later on, you will want some people from your specific target audience. • Existing users: beginners, experienced & power users. • General Public: Craigslist, Universities, Rothschild Av. • Use 3-6 subjects per round. Jacob Nielson says 5 user testing session will cover 80% of major usability issues. ©2013 Digital Generation Inc. All rights reserved Photo: http://www.flickr.com/photos/rosenfeldmedia/ 19
  19. 19. Remote Usability Testing Photo: http://www.flickr.com/photos/rosenfeldmedia/ ©2013 Digital Generation Inc. All rights reserved 1/13/2014 20
  20. 20. Remote Usability Testing Axure ©2013 Digital Generation Inc. All rights reserved Go to Meeting 1/13/2014 21
  21. 21. Remote Usability Testing Pros Cons Conduct the sessions from your office with anyone anywhere anytime Can’t see the user’s facial expressions Any number of team members could participate Difficult technical problems might accrue Can easily record the sessions ©2013 Digital Generation Inc. All rights reserved 1/13/2014 22
  22. 22. Un-moderated Usability Testing ©2013 Digital Generation Inc. All rights reserved Photo: http://www.flickr.com/photos/rosenfeldmedia/
  23. 23. Un-moderated Usability Testing • Usertesting.com demo • Userlytics.com- demo • Userzoom.com • loop11.com • Openhallway.com • Easyusability.com ©2013 Digital Generation Inc. All rights reserved 24 Photo: Mario Carvajal
  24. 24. More Un-moderated Testing • Usabilityhub.com (five second test) • Verify app: Click Test Preference Test Results • Usabilla.com • Testing mobile apps: uxrecorder.com plunkapp.com/ ©2013 Digital Generation Inc. All rights reserved 25 Photo: Verify app
  25. 25. Un-moderated Usability Testing Pros Cons Users could do it whenever it’s convenient for them Can’t ask follow up questions Have access to users who live anywhere in the world Sometimes you can’t hear the users think out loud Recorded sessions Sometimes you can’t see the users reactions ©2013 Digital Generation Inc. All rights reserved 1/13/2014 26
  26. 26. Why We Avoid Testing • We forget. • It takes a few days. • Fear of criticism or not getting the feedbacks you want. • Fear of having to do complex or complete redesigns or code over. • Instead, keep it simple:     Don‟t agonize over best choice. Try them all! Use low-fidelity prototypes Correct earlier problems before testing more people. Whole process takes half the time of the old way. • You will come to fear NOT testing ©2013 Digital Generation Inc. All rights reserved
  27. 27. Nordstrom Innovation Lab: Sunglass iPad App Case Study
  28. 28. Thanks. Your turn Ami.Rotter@gmail.com ©2013 Digital Generation Inc. All rights reserved 1/13/2014 29

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