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The Times Market Overview for International Auto

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The Times Market Overview for International Auto.

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The Times Market Overview for International Auto

  1. 1. Agenda • Market Overview! ! • Checking Some Facts! ! • Beyond “The Hammond Times”! ! • Driving Vehicle Sales in NWI
  2. 2. F MARKET OVERVIEW
  3. 3. { MARKET OVERVIEW Zones Porter! Southlake! Northlake! Illinois
  4. 4. { M A R K E T O V E RV I E W Demographics Snapshot of a Robust Market Total Population! 644,000! Households! 242,890! Adults ! 487,474! Male! 48.7%! Female! 51.3%! Average Household Income! $67,603! Median Household Income! $56,014 *SOURCE: Nielsen Claritas 2010; Lee Enterprises Audience Report, January 2010-December 2010, Conducted by: Thoroughbred Research, Louisville, KY; Claritas Retail Market Power 2010
  5. 5. {OUR REACH The Power of Print & Online 80.8% of adults in our market area read The Times or nwi.com in a 7-day period. 10.5% Online Exclusive Print & Online Print Exclusive 36.3% SOURCE: Lee Audience Report, January to June 2012
  6. 6. {OUR AUDIENCE Online & Print Demographics TOTAL ADULTS TIMES PRINT READERSHIP NWI.COM READERSHIP TIMES & NWI.COM READERSHIP MEN 48.7 47.2% 52.8% 47.3% WOMEN 51.3% 52.8% 47.2% 52.7% MEDIAN INCOME $68,700 $65,100 $85,200 $75,900 18-29 YEARS 11.1% 8.5% 14.1% 17.3% 30-39 YEARS 21.2% 5.2% 41.1% 28.4% 40-59 YEARS 39.4% 34.5% 39.2% 36% 60 OR OLDER 28.4% 41.9% 5.6% 18.3% MEDIAN AGE 46.9 YEARS 55.6 YEARS 38.9 YEARS 42.5 YEARS KIDS IN HOME 41.4% 33.8% 71.9% 45.1% ADULTS 486,987 176,776 51,134 74,509
  7. 7. {OUR AUDIENCE Strong Reach Across Age Groups Print + Web Reach Across Generations
  8. 8. F CORE PRODUCTS
  9. 9. {CORE PRODUCTS A Full Service ! Media Company With a portfolio of print, digital and niche products designed to engage consumers in the greater Northwest Indiana and Southeast Suburbs of Chicago, The Times is the region’s media leader. The Times delivers ! more customers than ! any other medium. 91,701 Sunday total average circulation 86,894 Daily total average circulation SOURCE: Audit Bureau of Circulation FAS-FAX Reports dated March 31, 2005 through September 30, 2011
  10. 10. {TIMES PRODUCTS Daily! Newspaper The Times! Delivering 302,419 ! Readers Weekly! ! Features! Multiple Ad Sizes Available! ! Benefits! Reach and Exposure!
  11. 11. { O U R C I R C U L AT I O N
  12. 12. {TIMES PRODUCTS Weekly! Your Times! Total Market Coverage We reach non-subscribers across Northwest Indiana and the southeast suburbs of Illinois each week through our direct mail product.! ! Features! Reach 165,786 households ! throughout the Market via direct mail! ! Benefits! Provides a medium to reach 100% of NWI households!
  13. 13. { N I C H E P U B L I C AT I O N S
  14. 14. Every issue focuses on style, art, music, fashion, dining, shopping, travel and home. ! ! Circulation 24,000*, 7 times per year.! ! Readers 124,000*! ! Online 44,000 Average Visitors! ! eNewsletter 20,000 + subscribers! ! SOURCE: *Shore circulation is audited by ABC (audit bureau of circulation), ! Omniture, Claritas 2011, Shore Statistics issu.com
  15. 15. SERVING NORTHWEST INDIANA & CHICAGOLAND Quarterly BusINess magazine delivered to highdemographic subscribers, business and government leaders including our annual Hall of Fame, 20 Under 40 and Professionals to Watch special editions. ! ! • Business news posted daily on the BusINess web site at nwi.com/inbusiness.! ! • Weekly business summary delivered to subscribers via email every Tuesday morning.! ! • Weekly page in The Times Sunday business section reaching more than 90,000 households in Northwest Indiana.!
  16. 16. The definitive source for the health conscious consumer. Focusing on everything from the latest trends in medical care to healthy lifestyles.! ! Circulation 24,000*, 7 times per year.! ! Readers 124,000*! ! Online 44,000 Average Visitors! ! eNewsletter 20,000 + subscribers
  17. 17. This reader favorite is packed with tips and information about raising children, caring for furry friends, education and healthcare.! ! Circulation ! 88,114 monthly! ! Thursday Readers! 140,982 ! ! Online! www.nwitimes.com/niche/yourfamily
  18. 18. Northwest Indiana’s Most Visited Web Site Updated 24/7! ! Over 21 Community Sites to increase engagement and user relevancy! ! Multiple creative elements to reach online audience! *SOURCE: ??????
  19. 19. Northwest Indiana’s Most Visited Web Site 8 million! page views per month! ! ! 1,724,626! average monthly visits! ! ! 56,238! average daily visits
  20. 20. Community Web Sites powered by nwi.com! !
  21. 21. Community Web Sites ! {TIMES PRODUCTS powered by nwi.com! Community Web Sites ! powered by nwi.com 20 ! ! 48,000 ! community sites across the region! ! page views per month Growth … ! Increase in submissions each month! ! !
  22. 22. Northwest Indiana’s Most Visited Web Site Mobile Site! Banner ad placement on Mobile edition. December 2012 page views 1,491,353, up more than 589,633 compared to prior year.! ! iPhone App! Banner ad placement on bottom of story pages. December 2012 page views 663,273.! ! Andriod App! Banner ad placement on bottom of story pages. December 2012 page views 160,600! ! iPad App! Over 79,381 page views per month SOURCE: Omniture December 2012; 2011
  23. 23. Driving Auto Sales in NW Indiana
  24. 24. Driving Sales! With Print We are The Place for Autos In Northwest Indiana
 • Autos Section ! Publishing in The Times! Wednesday through Sunday! ! • Auto Directory - ! Local Dealership Guide! ! • Liners Driving Auto Sales in NW Indiana
  25. 25. Driving Sales! With Online ! Tools Use Directional and Creative Online Elements to Capture Market Share Driving Auto Sales in NW Indiana
  26. 26. • Exclusive Partnership with The Times ! • Dealer Centric Auto Vertical ! • Drive Buyers in NWI to your inventory ! • Comprehensive Media Plan to Create Awareness Driving Auto Sales in NW Indiana
  27. 27. {ONLINE Pencil Ad ! with Wrap High-Impact, Awareness-Creating Element! ! Available on NWI.com Main page only! ! Higher than average click-thru rates.! Driving Auto Sales in NW Indiana
  28. 28. { O N L I N E PAW S A M P L E Driving Auto Sales in NW Indiana
  29. 29. {ONLINE INTERSTITIAL Interstitial! Ad Element High-Impact, AwarenessCreating Element! ! Delivered from clicking on a Main Page story on nwi.com! ! Delivers higher than average Click-Thru Rates! Driving Auto Sales in NW Indiana
  30. 30. {ONLINE INTERSTITIAL
  31. 31. {ONLINE VIDEO BOX AD Video! Box Ad Capture the power! of video ads! ! Customize the enduser interaction to drive tangible results Driving Auto Sales in NW Indiana
  32. 32. Northwest Indiana’s Most Visited Web Site The Times Media Company is committed to bringing information to our audience in any desired format. ✓ Higher-than-average CTRs! ✓ Increase traffic to your mobile site! ✓ Target a highly engaged audience Driving Auto Sales in NW Indiana
  33. 33. Social Media Social Media Consultation ! Our social media experts will contact you to set up a! one-on-one consultation/training to discuss your needs! and goals for social media marketing. ! ! Account Setup & Development! We set up your social media accounts and profiles by! creating custom images and brand pages, ensuring they! are consistent across all platforms.! ! Ongoing Planning & Guidance! Throughout our partnership we will consistently plan and guide you on what is necessary to maximize your social business presence.! ! Social Reporting & Analytics! Comprehensive reporting of all social accounts SOURCE: Omniture December 2012; 2011 Driving Auto Sales in NW Indiana
  34. 34. Socialize & Socialbiz Social Media Management ! ! ! ! ✓ Plan your social agenda ahead of time! ✓ Free up resources! ✓ Manage multiple social platforms! ✓ Custom landing pages! ✓ Manage your social reputation! ✓ Content library! ! SOURCE: Omniture December 2012; 2011
  35. 35. Partnerships Driving sales through ! creative partnerships! ! ! ! Think out of the box to generate ! Brand recognition, store traffic, ! web traffic and enthusiasm.! ! Driving Auto Sales in NW Indiana
  36. 36. { PA RT N E R S I N P R O G R E S S Thank You! Edwin Contreras! Account Executive! o. 219.662.5350! c. 219.512.6819 edwin.contreras@nwi.com! ! Lisa Daugherty! Advertising Director! o. 219.662.5365! c. 219.712.3601 ! lisa.daugherty@nwi.com!

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