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Introduction to WordPress Class 5

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Adding Analytics and RSS Feeds
SEO Optimization
Integrating social media sites
How to monetize your blog
Publishing Resources

Published in: Technology
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Introduction to WordPress Class 5

  1. 1. WordPress Marketing ACE #CT01756 Intro to WordPress By Adrian Mikeliunas http://learnwp.us/week5 SESSION# 5 of 6
  2. 2.  Adding Analytics and RSS Feeds  SEO Optimization  Integrating social media sites  How to monetize your blog  Publishing Resources Week 5 Agenda WordPress #5 2 3/2016
  3. 3. WordPress #5 3 Analytics 3/2016
  4. 4.  Who is visiting your site?  Where do they come from? [Who refers them to you]  What’s the most visited page or article?  Are visitors staying or leaving? [Bounce Rate]  Jetpack “Stats” may be enough for your needs  Google Analytics has lots more options! WordPress #5 4 Analytics http://wordpress.org/plugins/google-analytics-for-wordpress/ 3/2016
  5. 5. WordPress #5 5 Top Post & Pages & Clicks 3/2016
  6. 6. 3/2016WordPress #5 6 Referrers, Clicks
  7. 7. 3/2016WordPress #5 7 Google Analytics
  8. 8. Visitors Example ..yesterday I had a look at what countries my subscribers are from, on one of my mailing lists of 60,000 subscribers: I have 316 subscribers from GERMANY. I have 312 subscribers from ITALY. I have 292 subscribers from THE NETHERLANDS. I have 251 subscribers from IRELAND. I have 220 subscribers from GREECE/CYPRUS. I have 203 subscribers from FRANCE. I have 133 subscribers from BELGIUM I have 116 subscribers from CZECH/SLOVAKIA. I have 91 subscribers from SWITZERLAND. I have 124 subscribers from SWEDEN, 67 from NORWAY, 64 from DENMARK, and 37 from FINLAND (total: 302) I have 15000 subscribers from the UK. (25%) I have 11900 subscribers from the USA. (20%) I have 1222 subscribers from AUSTRALIA. (2%) I have 1229 subscribers from CANADA. (2% I have 767 subscribers from EGYPT I have 429 subscribers from SAUDI ARABIA I have 236 subscribers from DUBAI/UAE. I have 241 subscribers from ISRAEL. I have 190 subscribers from IRAN/IRAQ. I have 55 subscribers from JORDAN I have 55 subscribers from KUWAIT I have 45 subscribers from YEMEN I have 35 subscribers from OMAN I have 25 subscribers from LEBANON Total Middle East: 2078 subscribers (3.4%) WordPress #5 8 3/2016
  9. 9.  A feed is a function of special software that:  Automatically looks for new content in target site  Display or post the information about new content and updates to another site.  Allows users to keep up with the latest and hottest information posted on different blogging sites… WordPress #5 9 RSS Feeds 3/2016
  10. 10.  Normally ENABLED by default!  Just add a Widget to your page  Examples [will display an XML file]  http://mikeliunas.com/wp1/feed/atom/  http://mikeliunas.com/wp1/feed/ WordPress #5 10 RSS Configuration 3/2016
  11. 11. WordPress #5 11 SEO Optimization 3/2016
  12. 12.  The process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid search results  The earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's user!  Out of the box, WordPress sites are SEO friendly!!! WordPress #5 12 SEO Definition 3/2016
  13. 13.  Simplify Permalink structure  Dashboard, Settings, Permalinks = /%postname%/  Remove WWW from your SITE URL…  Dashboard, Settings, General  Optimize your Titles for SEO!  Search engines put more weight on the early words  People scanning result pages see the early words first  Optimize your descriptions & Image tags  More Tips at: WordPress #5 13 SEO How-To http://yoast.com/articles/wordpress-seo/#basicseo 3/2016
  14. 14.  The Definitive Guide To Higher Rankings For WordPress Sites:  http://yoast.com/articles/wordpress-seo/  https://www.attracta.com/  http://socialrankjetsuite.org  http://wordpress.org/extend/plugins/wordpress-seo WordPress #5 14 SEO Tips & Plugins 3/2016
  15. 15.  Your Message  Your Content  Your Theme TO YOUR READER FEEDBACK & DEMOGRAPHICS! WordPress #5 15 Adjust 3/2016
  16. 16.  Very Easy with JetPack Publicize Plugin  Dashboard Settings, Sharing, Enable Social Media  Show buttons on “Fron Page, Post” Save Changes!  Others:  Facebook Like Widget [Jetpack]  Twiter Widget [Jetpack] WordPress #5 16 Integrating social media sites 3/2016
  17. 17. WordPress #5 17 Monetize your Blog 3/2016
  18. 18.  A sales funnels tries to convert casual visitors into registered subscribers who will eventually generate sales and revenue! WordPress #5 18 Sales Funnel http://topinternetconsulting.com/sales-funnel-simplified 3/2016
  19. 19.  Advertising  Affiliate site  Subscription  Membership  Ecommerce WordPress #5 19 Monetize your Blog 3/2016 Free Online subscription course: http://www.ericstips.com
  20. 20.  2 ways:  You pay or you get paid!  Roll your own!  Tough, Hard work!  Banner ads!  Easier to configure  Keyword tuning recommended! http://wordpress.org/extend/plugins/tags/advertise WordPress #5 20 Advertising 3/2016
  21. 21.  Affiliate Marketing Statistics  http://affstat.com  2012 http://issuu.com/affiliatesummit/docs/affstat-2012  Think like your “outsourced” store:  You recommend products, you get paid a commission if your readers buy based on your recommendation…  Example:  https://affiliate-program.amazon.com/ 10% WordPress #5 21 Affiliates 3/2016
  22. 22.  Like a magazine or newsletter  “the newsletter is available only on subscription”  Free or Paid  Implies a recurring [monthly] fee  Examples:  http://cbiclubhouse.com/clubhouse  Warning about sending mass emails, use a third party service like iContact, MailChimp, aweber WordPress #5 22 Subscription 3/2016
  23. 23.  HOTTEST area in WordPress sites!  Provide premium content to PAID subscribers  Example: http://videocoursemap.com [WP site!]  Membership Plugins  http://wordpress.org/search/membership  http://wordpress.org/extend/plugins/membership  http://premium.wpmudev.org/project/membership WordPress #5 23 Membership 3/2016
  24. 24.  Build a store and they will come!  Plugins http://wordpress.org/search/Ecommerce  http://wordpress.org/extend/plugins/wp-e-commerce/  http://wordpress.org/extend/plugins/woocommerce/ WordPress #5 24 Ecommerce $$$ 3/2016
  25. 25.  Self-Publish  http://www.lulu.com  https://www.createspace.com  Press Release  http://www.prweb.com  Exchanges:  http://ezinearticles.com  http://thefreelancewriterguide.wordpress.com/  http://www.bucks2blog.com  http://www.blogdash.com WordPress #5 25 Publishing Resources 3/2016
  26. 26.  Adding Analytics and RSS Feeds  SEO Optimization  Integrating social media sites  How to monetize your blog  Publishing Resources Week 5 Review WordPress #5 26 3/2016

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