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36 | Brand Book 2014 www.mybrandbook.co.in www.mybrandbook.co.in Brand Book 2014 | 37
Sridharan Mani
Director & CEO
American Megatrends
Milestones
•	 AMI, with over 27 years of experience
in developing technology solutions, has
provided the industry with StorTrends, a
true enterprise-class storage solution.
•	 AMI, a globally equipped company,
encourages innovation and has more
than 300+ patents with cutting-edge
technological expertise, extensive
experience offering hi-tech engineering
solutions and services to customers
worldwide.
•	 AMI’s AMIBIOS powers more than half a
billion systems worldwide.
Key to Success
Delivering innovative technological
solutions   that meet the customer’s
requirements worldwide has been AMI’s
strength over the years and continues to be
so even today.
Brand Vision
The brand AMI is an identity. It not only positions the products in the consumers’ minds
but makes them resonate, identify and recognize. It is not about making them choose AMI
over its competition but gets its consumers to understand that it is different and is the only one
providing such unique products and services. The industry is filled with competition. But an
increased knowledge about its products and the resonance of its products make it have an
extra edge over the other.
Brand direction and brand management are the tangible and intangible value of a
brand. AMI believes in the intangible values that signify trust, loyalty, support, quality and
performance. The brand is a commitment that connects its target prospects emotionally and
motivates them to be consumer.
Brand Loyalty
AMI’s core competencies are in the areas of IPSAN storage solutions,
embedded services and solutions for operational excellence and
management. Even today, after so many years since its inception, AMI
makes its impact fall on the computing industry and continues to deliver
solutions that are seen in various products and solutions across the
industry.
Evolution with Revolution
The focus for AMI has been towards understanding the higher demands and expectations
of the consumer with the wide choice of options thrown open through technology revolution.
The winning formula for AMI has been to understand the emotional value of the customer in
the brand decision process. It felt the need to establish the personalized service towards the
demands and expectations of the customer. In today’s world, professional life and personal
life are synonymous. What applies on the changing lifestyle and environment are good
to be understood in the personal life as well and practice to adapt to the changes and
expectations.
www.amiindia.co.in/storage
sales@amiindia.co.in
+91-44-66540922
One-stop unified storage solution with pre-bundled features offering
reliability, performance & manageability at a competitive price.
Scalable Ethernet StorageBest in Class Data Protection Guaranteed support Hassle-Free Installation
36 | Brand Book 2014 www.mybrandbook.co.in

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AMI's key to Success - Innovative Technology Solutions

  • 1. 36 | Brand Book 2014 www.mybrandbook.co.in www.mybrandbook.co.in Brand Book 2014 | 37 Sridharan Mani Director & CEO American Megatrends Milestones • AMI, with over 27 years of experience in developing technology solutions, has provided the industry with StorTrends, a true enterprise-class storage solution. • AMI, a globally equipped company, encourages innovation and has more than 300+ patents with cutting-edge technological expertise, extensive experience offering hi-tech engineering solutions and services to customers worldwide. • AMI’s AMIBIOS powers more than half a billion systems worldwide. Key to Success Delivering innovative technological solutions that meet the customer’s requirements worldwide has been AMI’s strength over the years and continues to be so even today. Brand Vision The brand AMI is an identity. It not only positions the products in the consumers’ minds but makes them resonate, identify and recognize. It is not about making them choose AMI over its competition but gets its consumers to understand that it is different and is the only one providing such unique products and services. The industry is filled with competition. But an increased knowledge about its products and the resonance of its products make it have an extra edge over the other. Brand direction and brand management are the tangible and intangible value of a brand. AMI believes in the intangible values that signify trust, loyalty, support, quality and performance. The brand is a commitment that connects its target prospects emotionally and motivates them to be consumer. Brand Loyalty AMI’s core competencies are in the areas of IPSAN storage solutions, embedded services and solutions for operational excellence and management. Even today, after so many years since its inception, AMI makes its impact fall on the computing industry and continues to deliver solutions that are seen in various products and solutions across the industry. Evolution with Revolution The focus for AMI has been towards understanding the higher demands and expectations of the consumer with the wide choice of options thrown open through technology revolution. The winning formula for AMI has been to understand the emotional value of the customer in the brand decision process. It felt the need to establish the personalized service towards the demands and expectations of the customer. In today’s world, professional life and personal life are synonymous. What applies on the changing lifestyle and environment are good to be understood in the personal life as well and practice to adapt to the changes and expectations. www.amiindia.co.in/storage sales@amiindia.co.in +91-44-66540922 One-stop unified storage solution with pre-bundled features offering reliability, performance & manageability at a competitive price. Scalable Ethernet StorageBest in Class Data Protection Guaranteed support Hassle-Free Installation 36 | Brand Book 2014 www.mybrandbook.co.in