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Telecom industry new

  2. 2. CONTENTS1. Introduction2. Economic Contribution3. Major Players4. Govt. Rules & Regulations5. SWOT Analysis6. Suggestions & Conclusions Page 2
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  4. 4. •Well Postal means of communication was the only mean communication until the year 1850. • In 1850 experimental electric telegraph started for first time in India between Calcutta (Kolkata) and Diamond HarborPost men runningwith postal articles (southern suburbs of Kolkata, on the banks1850s picturecalled“dawk wallah” of the Hooghly River). •In 1851, it was opened for the use of the British East India Company. Subsequently construction of telegraph started through out India. A separateOShaughnessys department was opened to the public inIndian "Reverser" orTransmitter 1851 1854. Page 4
  5. 5. •Dr.William O’Shaughnessy, who pioneered the telegraph and telephone in India, •In early1881, Oriental Telephone Company Limited of England opened telephone exchanges at Calcutta (Kolkata), BombayDr. Williams (Mumbai), Madras (Chennai) and Ahmedabad.O’shaughnessy •On the 28th January 1882 the first formal telephone service was established with a total of 93 subscribers. •From the year 1902 India drastically changes from cable telegraph to wireless telegraph, radio telegraph, radio telephone, trunk dialing. Page 5
  6. 6. 136 years since thesince the first 136 years first telephone calltelephone call Page 6
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  8. 8. •Driven by wireless revolution, the Indiantelecommunications industry is one of the fastestgrowing in the world.•According to TRAIs report Telecom Sector in India: ADecadal Profile, the tele-density has increased from 4.3in March 2002 to 78.1 in February 2012.•The share of telecommunication services (excludingpostal and miscellaneous services), as per cent of thetotal gross domestic product (GDP), has increasedfrom 0.96 in 2000-01 to 3.78 in 2009 -10.•Wherein the rural areas registered an increase from 1.2in March 2002 to 38.5 in February 2012. Page 8
  9. 9. •According to the same report, internationalcomparisons (among 222 countries) showthat India has the second largest number oftelephone subscribers in the worldaccounting for 12 per cent of the worlds totaltelephone subscribers.•India is today one of the largest telecommarkets in the world, with an addition ofmore than 18 million subscribers everymonth.• Telecom sector has continued to emerge asthe prime engine of economic growth,contributing to nearly 2% of the Indian GDP. Page 9
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  12. 12. MARKET COVER MARKET COVER(wire line) (wireless) Page 12
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  14. 14. •The Government of India is focusing on improving rural tele-density and broadband connectivity, effective expansion of thenetworks with efficient utilization of scarce spectrum and ensuringequal sharing of highly capital intensive infrastructure.•TRAI, the telecom sector regulator, intends to create standards toensure quality of service for mobile phone companies whichdeliver mobile data services to the users.•TRAI has created nine parameters benchmarks including serviceactivation clause (that the service would be activated within threehours with a 95 per cent success rate), drop rate (or the networksinability to upload or download, should be below 2 per cent) etc.•Considering the fact that roll out of 3G and 4G high-speed dataaccess services across the country will lead to quantum jump inthe number of mobile internet users. Page 14
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  16. 16. STRENGTH1. Huge Customer potential2. High Growth Rate:-3. Allowed FDI limit ranging from 74% to 100:-4. High return on Investment5. Liberalization efforts by Govt.6. Lower capital expenditure7. Fastest growing telecom market8. Forward looking approach of the government9. Fast adaption of technology development i.e MNP, NGN, 3G,Broadband Wireless Access(BWA) & IPv6etc.10. Establishment of decentralize unit of DoT like , Controller of Communication Account (CCA) and telecom Enforcement, Resource and Monitoring (TERM) Units Page 16 etc.
  17. 17. WEAKNESS1. Poor Telecommunication Infrastructure Result : Large number of call drops2. Late adopters of New Technology3. Most competitive market4. A market strongly regulated by Government5. Difficult to enter because of requirement of huge financial resources.6. High cost of data hosting in India7. Low profitability of telecom PSU’s8. Low broadband penetration in the country9. Comparatively slower growth of telecom services in rural /remote areas.10. Non availabilty of adequate spectrum Page 17
  18. 18. OPPORTUNITY1. The industry is expected to reach a size of 344,921 Crore (US$ 68.81 billion) by 2012 at a growth rate of over 26 per cent, and generate employment opportunities for about 10 million people during the same period.2. For developing a new comprehensive Telecom Policy.3. For accelerating the growth of Tele-density in the country.4. For creation of telecom infrastructure in rural and remote areas by utilization of the USO funds.5. For huge broadband potential in the country.6. For R&D, product development and Page 18
  19. 19. THREATS:1. Non availability of adequate spectrum for telecom services.2. Dependence on foreign telecom equipments supplier.3. Cyber threats on ICT networks, leading to security concerns.4. Obsolesce of existing network elements due to fast changing telecom technologies.Source : Page 19
  20. 20. LATEST SCENERIO 2012•The telecom tower industry has been granted infrastructurestatus by the Government of India, say news reports.•According to TRAI, he telecom subscriber base in the countryincreased from 951.34 million in March, 2012 to 965.52 million inJune, 2012. Subscriber additions from rural areas constituted alarge portion of this growth. Between March and June 2012, therural areas contributed to about 91.30 per cent of the totaladditions to the country’s subscriber base.As per TRAI data the gross revenue and adjusted gross revenueof the telecom sector increased fromRs 35.49 billion in previous quarter to Rs 52.51 billion for thequarter ended June, 2012.Aircel has entered a strategic partnership with NEC for softwareas a service (SaaS). Aircel and NEC will be providing cloudservices solutions to customers under the brand name BusinessUnplugged. Page 20
  21. 21. Contd.•Bharti Airtel has made an investment of $150 million in its African operations,say news reports.• 6th National Telecom Awards 2012: Best Broadband & Fixed Line Operator Bharat Sanchar Nigam Ltd.•Best Quality Mobile Network Services Provider Bharti Airtel Ltd.Ranking as per their total customer across the country.1. bharti airtel -256 million customers.2. reliance -150 million customers3. idea cellular- 117 millions customer Page 21
  22. 22. Finding and suggestionsFINDINGS SUGGESTIONS 1. Since tele-density is still around 21% therefore telecom companies1.Reducing the product and service have to try to those market which isprice. still untapped by the other telecom companies.2.New advertisement campaign. 2. Keep their technology up to date so3.Pressurizing the government to that they should always offermake the policy tough for new something new to their existingcompetitors. customer and also new customer.4.New offer for current customer in 3. Should provide better customerterms of price and service. service through better customer relation so that old customer doesnt left. Source : Page 22
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  24. 24. References:1. prestigious-6th-national-telecom-awards-2012.html2. www.Ibef.org3. Page 24