1.
From Telephones To TabletsThe Good, The Bad and The Ugly<br />Stanford Palo Alto Users GroupSilicon Valley Computer Society<br />May 2011<br />Angela Hey<br />Technology Marketing Consultant Techviser<br />Technology Columnist Mountain View Voice<br />amhey@techviser.com<br />(650) 851-7865<br />

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Overview<br /><ul><li>Smartphones

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Tablets

4.
eReaders

5.
Connections

6.
Lifestyle

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Conclusions</li></ul>2<br />

8.
Motorola movie<br />Huffington Post article<br />3<br />History<br />Source: Huffington Post<br />

9.
Smartphones<br />4<br />

10.
Smartphone Vendor Shipments<br />Source: IDC Worldwide Quarterly Tracker May 2011<br />5<br />

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Smartphones and Mobile Phones<br />6<br />79.7% Growth<br />19.8% Growth<br />Source: IDC Worldwide Quarterly Tracker May 2011<br />

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Talking and Texting<br />Source: Nielsen Telecom Q4 2010<br />7<br />

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Battery Life<br />Big Screen, Fast Processor – Worse Battery Life<br />Looking for networks uses battery<br />Apps that poll for data drain the battery<br />Size<br />Keyboard<br />Do you really need a physical keyboard?<br />Camera quality<br />Memory – Inside, Removable Card or Both<br />Screen legibility – bright light, fonts<br />Apps<br />Communications<br />Can it be a WiFi hotspot?<br />Upload and Download Speeds<br />Price and Contract<br />Service Coverage<br />8<br />Smartphone Considerations<br />

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AT&T Wireless Data <br />9<br />Ugly<br />Source:AT&T<br />

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Apple iPhone 4<br />Apple iOS<br />Now from AT&T and Verizon<br />Now in white<br />iPhone 5 speculation – voice recognition, faster<br />The Good<br />The Bad<br />Not on Sprint<br />No removable battery<br />No extra memory slot<br />Sync with iTunes could be more reliable<br />Duplicates, incomplete<br />AppStore controls distribution<br />No Flash<br />Expensive for latest version<br />10<br />Smooth user interface<br />AppStore is easy to use<br />350,000 apps<br />Wide-angle 5 megapixel camera<br />Easy to read<br />Simultaneous voice/data, including VoIP<br /><ul><li>Source: Verizon, Apple</li></li></ul><li>HTC Evo 3D<br />Google Android<br />Announced Mar 2011Coming summer<br />HTC Thunderbolt LTE phone on Verizon<br />The Good<br />The Bad<br />Uses battery– so big battery 1730 mAh<br />Heavy – 6 oz<br />4GB internal memory<br />11<br /><ul><li>Dual Core Processor

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Access point for up to 8 WiFi devices

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FastWiMax 4G

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3D 5 MP cameras, 1.3 MP front camera

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HD 1080p in 2D, 720p in 3D

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Micro SD card up to 32 GB</li></ul>Source: HTC<br />

21.
HTC Droid Incredible 2<br />Android<br />Verizon<br />The Good<br />The Bad<br />720p HD video (not 1080p)<br />Pre-installed Verizon apps that can be removed<br />3G not LTE<br />12<br /><ul><li>8MP camera, 1.3 MP front camera

22.
FM Radio

23.
Hotspot for up to 5 devices

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16GB pre-installed SD card

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Source: Amazon.com</li></li></ul><li>RIM Blackberry Bold 9780<br />The Good<br />The Bad<br />512 MB onboard memory<br />Small Screen<br />13<br />Ugly<br />AT&T<br />Can buy unlocked from Amazon for roaming<br /><ul><li>Keyboard

26.
Long battery life

27.
5 MP camera

28.
microSD card

29.
Small and Light – 4.3oz

30.
Removable battery

31.
6 hours talk time

32.
Enterprise server secure connection

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Source: Amazon.com</li></li></ul><li>Tablets<br />14<br />

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Global Tablet Forecast<br />Source: iSuppli and Lance Whitney cnet<br />15<br />

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16<br />US Tablet Forecasts<br />Source: Forrester Research in TechCrunch, Erick Schonfeld<br />

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Apple Market Share<br />17<br />Source: iSuppli<br />

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Are You A Reader Or Writer Or Both?<br />Tablets Are Good For Mainly Readers<br />Is It Personal Or Shared?<br />Cost?<br />Which Apps Do You Need?<br />Do You Like The User Interface?<br />Do You Need Color and Pictures?<br />Do You Want To Browse Flash Websites?<br />Is Windows Compatibility Necessary?<br />18<br />Tablet Considerations<br />

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Apple iPad 2<br />Apple iOSAT&T and Verizon or just WiFi<br />The Good<br />Cons<br />Expensive<br />$829 for 64GB WiFi & 3G<br />$629 for 16GB WiFi & 3G<br />$499 for 16GB WiFi <br />Apple can’t meet demand<br />Can’t read Flash websites<br />19<br /><ul><li>65,000 iPad apps including Kindle and eReader software

39.
10 hours battery life

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2 cameras

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Dual-core Apple A5 chip

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Great design – 0.34” thick, 1.33 lb, 9.7” display</li></ul>Source: Apple<br />

43.
Samsung Galaxy Tab 10.1<br />The Good<br />The Bad<br />No microSD, microUSB<br />3MP main camera <br />20<br />Android<br />Kindle software for T-Mobile, Sprint, Verizon<br />Nook for AT&T<br />7” version, 10.1” version in stores June 8, 2011<br /><ul><li>Can read Flash websites

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Big 10.1” screen

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2MP front camera for video

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Google gave 5000 away to developers

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From $399 – 16GB

48.
4G LTE/WiMAX</li></ul>Source: Samsung, gadgetian.com<br />

49.
eReaders<br />21<br />

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eReader Forecasts<br /> IMS Research forecasts 120% growth in eReaders in 2011 to 26.2M units<br />4Q2010 eReader shipments were up 116% from 4Q2009 to 5.1M units<br />Amazon Kindle<br />Barnes & Noble Nook<br />Leading color eReader<br />Sony<br />Hanvon<br />Leader in China<br />U.S. sales of e-books are set to almost triple to $2.8 billion by 2015, according to Forrester Research Inc.<br />Source: Business Week<br />22<br />

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Will you travel worldwide?<br />3G Kindle may be useful<br />Do I need long battery life?<br />Can I survive with black and white?<br />Do I like a high contrast screen?<br />Is this a personal or shared device?<br />Can I live with just WiFi?<br />23<br />eReader Considerations<br />

52.
Amazon Kindle<br />LinuxKindle 3G and Kindle DX<br />The Good<br />The Bad<br />Grayscale -16 shades<br />4GB internal storage (in practice 3GB)<br />24<br /><ul><li>Long battery life

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High contrast

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eInk Pearl

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Text-to-speech

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Free 3G worldwide*

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*For 3G versions

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Source: Amazon.com, engadget.com</li></li></ul><li>Nook Color<br />Android<br />The Good<br /><ul><li>Good value – WiFi version $249 (B&W $149, $199 with 3G)

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Compact – 7” screen

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Reads Flash

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Access 2 million books

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microSD card + 8GB memory includes 5GB for content

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Replaceable battery

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Backup online

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Software versions for iPad, PC, iPhone, Android</li></ul>The Bad<br />Not an iPad<br />25<br /><ul><li>For 3G versions

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Source: Amazon.com</li></li></ul><li>Peripherals<br />26<br />

67.
Bluetooth Keyboards<br />27<br />Boxwave iPhone<br />Keyboard Buddy<br />Kensington Bluetooth<br />Keyboard Case<br />NUU MiniKeySources: Kensington, Boxwave,NUU<br />

68.
Fitness Accessories<br />28<br />Digifit Connect for iPhone, iPad, iPod Touch<br />Uses ANT+ sensor technology from Dynastream<br />Source: Digifit<br />

69.
Pens For Touch Screens<br />29<br />Kensington Virtuoso Touch Screen Stylus and Pen<br />Source: Kensington<br />

70.
Car Mounts<br />30<br />Source: Kensington<br />

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Connections<br />USB and Thunderbolt<br />31<br />

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32<br />Cables<br />Ugly<br />

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USB 2.0 – 480 Mbits/sec (60MB/sec)<br />USB 3.0 – released 2008<br />Wireless USB - 480Mbps at 3 meters and 110Mbps at 10 meters – WiMedia Alliance<br />USB On-The-Go<br />USB flash drives widely deployed<br />More than 2B wired USB connections<br />USB keyboards, mice – can go wireless<br />33<br />USB Is Not Going Away<br />Source: Wikipedia, USB.org<br />

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An interface for peripherals from Intel and Apple<br />Combines:<br />DisplayPort – connection for Apple monitors<br />PCI-Express – bus for PCs<br />Runs video and data on 2 channels at once<br />One plug both for monitor and disk drive<br />What Is Thunderbolt?<br />34<br />

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Thunderbolt On The Mac<br />Can use existing Mini DisplayPort connectors for VGA, HDMI, DVI or DisplayPort screens<br />Source: Apple<br />35<br />

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Thunderbolt Transfer Rates<br />Source: LaCie<br />36<br />

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DisplayPort Forecasts<br />37<br />

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Thunderboltvs USB 3.0 vs USB 2.0<br />Thunderbolt<br />USB 3.0<br />Up to 10 Gbps<br />12x Firewire 800<br />20x USB 2.0<br />2x USB 3.0<br />Combines PCI Express and DisplayPort on One Cable<br />Up to 6 Peripherals<br />Good for disks, displays<br />Up to 5 Gbps<br />38<br />

79.
Solid State Storage<br />Individual Solutions<br />RAID Arrays<br />39<br />

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LaCie – Little Big Disk<br />2 250GB Intel 510 Solid State Drives<br />Each drive reads up to 500 MB/sec., writes up to 315 MB/sec.<br />Announced Feb 24, 2011<br />For Individuals – ~Fast Drive<br />40<br />Source: LaCie<br />

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Spin up fast<br />Intel laptop drive 56% faster than conventional drive1<br />Save energy => longer battery life<br />No moving parts<br />Solid State Drives<br />¹ As measured by PCMark* Vantage*. Performance tests and ratings measured using a Toshiba* A305-S6916 laptop with 80 GB 2.5" Intel® X25-M SATA Solid-State Disk and 320GB Hitachi* SATA Hard Disk Drive. Tests reflect approximate performance of Intel® products as measured by those tests<br />41<br />

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2001 - a rugged 14GB 3.5" SLC SSD from Adtron cost $42,000.2003 - a 21GB 2.5" PATA SLC SSD from M-Systems cost "less than $11,000".2005 - a 10GB 3.5" SCSI SLC SSD from BiTMICRO - oem price was $2,999.2006 (Jan) - a 24GB PATA SLC SSD from Adtron (commercial temp) cost $5,710.2006 (Dec) - Advanced Media launched a 32GB 2.5" SATA MLC SSD for $1,000.2008 - a fast 32GB 2.5" SATA SLC SSD from Mtron cost about $399.2010 - OCZ said it was shipping a 32GB 2.5" MLC SSD for under $100. 2011 (March) - Intel said its SSD 320 40GB MLC cost $89 in 1,000 unit quantities.<br />Source: StorageSearch.com<br />Trends in SSD Storage<br />42<br />

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Promise – RAID Pegasus Storage Product<br />Dual-channel 10 Gb/s Thunderbolt ports<br />800 MB/sec<br />78 watts under full load with 6 hard drives<br />RAID <br />For Workgroups - RAID Storage<br />43<br />Source: Promise, Apple<br />

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Lifestyle<br />Who Owns What?<br />Who Does What?<br />What’s Next?<br />Conclusions<br />44<br />

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45<br />Source: Pew Internet SurveyGenerations and Gadgets Sept 2010<br />

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46<br />Activities For The Young<br />Source: Pew Research Center's Internet & American Life Project surveys, 2008-2010<br />

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47<br />Activities For The Older Folk<br />Source: Pew Research Center's Internet & American Life Project, April 29-May 30, 2010 Tracking Survey. N=2,252 adults 18 and older. Findings for individual activities are based on internet users<br />

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Wi-Fi Direct – Peer-to-peer WiFi – Wi-Fi Alliance<br />WiMedia Ultra Wideband – used in Wireless USB – WiMedia.org<br />Facebook and Instant Messaging SIM cards<br />What’s Next?<br />48<br />

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Smartphones are becoming pervasive<br />May have a backlash as more WiFi devices are created<br />Tablets<br />Taking off – an iPad is elegant, but there are alternatives<br />eReaders<br />For individuals on the go<br />Affordable alternatives to tablets<br />49<br />Conclusions<br />