How to personalize your interest in an mba program

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How to personalize your interest in an mba program

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How to personalize your interest in an mba program

  1. 1. http://www.amerasiaconsulting.com/How to Personalize Your Interest in anMBA Program
  2. 2. By the Amerasia Consulting Group,Boutique MBA Admissions ConsultingHow to Personalize Your Interest in anMBA ProgramMBA Admissions Consultant | http://www.amerasiaconsulting.com
  3. 3. Just yesterday, Paul linked to some fantastic, in-depthHaas stuff that will help any applicant craft their WhyHaas answers within a career goals essay. Its the kindof detailed research that allows someone to really shine,so definitely check it out.HOWEVER. The simplest and most important thing youcan do to improve your Why School X portion of careergoals essay is to personalize any and all content.What do I mean by "personalize?" Simple: makeanything you write about the school specific to you, yourexperience, your desires, or what you require from aprogram.MBA Admissions Consultant | http://www.amerasiaconsulting.com
  4. 4. Never just state absolutes, generalities, or even knowntruths and facts - always make them personally-heldviewpoints. Examples are the best way to understandthis (after the jump):Example #1GOOD - "I am seeking an intense MBA experience, whichis why INSEAD is my top choice."BAD - "INSEAD is one of the most intense MBAprograms in the world."MBA Admissions Consultant | http://www.amerasiaconsulting.com
  5. 5. WHY - The first sentence is a statement about what you want (anintense experience), which is used as justification for pursuing theschool. It doesnt matter whether you are right or wrong in yourassessment, so long as you believe it and can then base a decisionon that belief. Whereas in the second sentence, you are simplystating a fact. There are multiple problems with this:A. you might be wrong,B. even if you are right it might sound lecturing (which canirritate a reader who is far more of an expert on the subjectthan you are), orC. even if you are right and the reader is not mildly irritated, youstill miss a chance to express something about you.Anything in any essay that doesnt tell the reader more aboutyou, your world, and what you want is wasted space.MBA Admissions Consultant | http://www.amerasiaconsulting.com
  6. 6. Example #2Good - "One thing that drew me to Duke right away wasthe small class size, which has always been the idealsetting for me to grow and learn."BAD - "Small class sizes are the best way to learn, whichis why I love Duke."MBA Admissions Consultant | http://www.amerasiaconsulting.com
  7. 7. WHY - This one has a wrinkle, which is that the "bad" sentencesort of seems to personalize the statement with the "why I loveDuke" part.The problem is that the revelation is still not based on apersonal belief, but rather a statement of fact. Indeed, thisstatement of fact is even more egregious than the INSEADstatement above because its offering up as concrete factsomething that is highly debatable. Maybe large classes arethe best way to learn. Maybe its online. Maybe its one-on-one. Who are you to say? Who am I to say? None of us areexperts in the sphere of ideal learning models, so this justsounds completely arrogant. Whereas in the "good" example,we see that its simply a personal preference that is the basisfor further interest in Duke.MBA Admissions Consultant | http://www.amerasiaconsulting.com
  8. 8. I could go on and on and write 10 examples, but two isprobably enough.The main thing is to read every single sentence you writeabout a program and make sure that its always personal- told from your perspective, your opinion, your beliefs,and your desires.If it dissolves into "brochure writing" - just statements offact, no matter how benign or flattering to the school -there is zero upside and plenty of downside.MBA Admissions Consultant | http://www.amerasiaconsulting.com
  9. 9. Its a small thing, but we see it crop up in probably 90% ofthe essays we read, so its obviously a fairly widespreadproblem.And while it may not be the entire difference betweenbeing admitted or denied, it can definitely be thedifference between getting a good or a bad read of yourfile. And in our experience, *that* is often the differencebetween being admitted or denied.MBA Admissions Consultant | http://www.amerasiaconsulting.com
  10. 10. If you are interested in a free initial consultation, please emailmba@amerasiaconsulting.com. Our boutique approach pairs you with aconsultant capable of walking you through the above steps andperfecting your application.Finally, make sure to download our free How to Apply guides.http://www.amerasiaconsulting.com/

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