Farm2.0 using Wordpress to
	manage geocontent and
	 promote regional food products




                 Amenity Applewhite...
Outline
Introduction
   - Motivation
   - Objective
Background: Geocontent and GeoCMS
Implementation
  - Tools
  - Functio...
Motivation
Motivation

56%      of EU citizens reside in rural areas

                       91%
rural land comprises          of EU ...
Motivation

56%      of EU citizens reside in rural areas

                       91%
rural land comprises          of EU ...
Motivation

56%      of EU citizens reside in rural areas

                       91%
rural land comprises          of EU ...
Motivation

56%      of EU citizens reside in rural areas

                       91%
rural land comprises          of EU ...
Motivation
PDO & PGI labels
Demarcate products
made in a particular place
using specific methods
and ingredients.
EU scheme...
Motivation
SPANISH
FARMS



             6
Motivation
SPANISH
FARMS
   80% less-favorable areas


                              6
Motivation
SPANISH
FARMS
   80% less-favorable areas
   96% small enterprises
                              6
Motivation
SPANISH
FARMS
   80% less-favorable areas
   96% small enterprises
   14% of EU quality label products
        ...
Motivation
SPANISH
REGULATORS



             7
Motivation
SPANISH
REGULATORS
   poor institutional organization




                                     7
Motivation
SPANISH
REGULATORS
   poor institutional organization

   small budgets


                                     7
Motivation
SPANISH
REGULATORS
   poor institutional organization

   small budgets

   lack IT skills in human resources
 ...
Motivation
SPANISH
CONSUMERS



             8
Motivation
SPANISH
CONSUMERS
   majority unaware of PDO/PGI labels




                                   8
Motivation
SPANISH
CONSUMERS
   majority unaware of PDO/PGI labels
   will pay higher prices if convinced
   of superior q...
Motivation
SPANISH
CONSUMERS
   majority unaware of PDO/PGI labels
   will pay higher prices if convinced
   of superior q...
Objective
Objective
       mashup maps,
                             Web2.0
           lightweight
                             tech...
Objective
       A collaborative,
      easily-managed,
        and extensible
geocontent platform ...
                   ...
Objective
PROJECT GOALS
  - Provide online information about the
    meaning of PDO and PGI labels.

  - Educate consumers...
Objective
PROJECT REQUIREMENTS
  - Free and open source solution.
  - Support content management by minimally skilled
    ...
Background
Background
GEOCONTENT web content that has been
spatially referenced
blog >>>>>>>>>>>> Blogger embedded post map

encyclop...
Background
GEOCONTENT web content that has been
spatially referenced
blog >>>>>>>>>>>> Blogger embedded post map
   geotag...
Background
GEOCONTENT doesn’t require spatial database
storage; not for complex analysis




   DESKTOP GIS               ...
Background
GEOCONTENT doesn’t require spatial database
storage; not for complex analysis




   DESKTOP GIS
    WEB GEO PL...
Background
GEOCONTENT doesn’t require spatial database
storage; not for complex analysis




   DESKTOP GIS Joomla, Wordpr...
Background
GEOCONTENT doesn’t require spatial database
storage; not for complex analysis
             GeoCMS: GeoContent
 ...
Implementation
Implementation
TOOLS
Server & database
    - Apache, MySQL, PHP 4
Web publishing platform
    -Wordpress 2.7, 10 plugins

...
Implementation
                 SYSTEM
                 DESIGN




                     19
Implementation
                 USER ROLES


                  Administrator




                  Consejo Regulador




 ...
Implementation




                 GEOCONTENT
                 FLOW
                         21
Tour
Tour




       23
Tour




       24
Tour




       25
Tour




       26
Tour




       27
Tour




       28
Tour




       29
Tour




       30
Tour




       31
Tour




       32
Tour




       33
Tour




       34
Tour




       35
Tour




       36
Tour




       37
Tour




       38
Tour




       39
Tour




       40
Tour




       41
Tour




       42
Tour




       43
Extensibility
Extensibility
Current Farm2.0 requirements for Valencia:
  - Web host: MySQL 4.0+, PHP 4.3+
  - Designated administrator t...
Extensibility
Farm2.0 requirements in another Spanish region:
  - Revise controlled vocabulary with new
    product catego...
Conclusion
Conclusion
Farm2.0 is a functioning GeoCMS to promote
Spanish quality label products.

All project goals were met using th...
Thank you.



             Questions?
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Farm2.0 thesis defense

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The extended version of my masters thesis defense presentation.

Published in: Technology
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Farm2.0 thesis defense

  1. 1. Farm2.0 using Wordpress to manage geocontent and promote regional food products Amenity Applewhite Masters in Geospatial Technologies Thesis Defense, May 3 2009
  2. 2. Outline Introduction - Motivation - Objective Background: Geocontent and GeoCMS Implementation - Tools - Functional design - User roles - Geocontent flow - Tour Extensibility Conclusion 2
  3. 3. Motivation
  4. 4. Motivation 56% of EU citizens reside in rural areas 91% rural land comprises of EU territory 4
  5. 5. Motivation 56% of EU citizens reside in rural areas 91% rural land comprises of EU territory depopulation 4
  6. 6. Motivation 56% of EU citizens reside in rural areas 91% rural land comprises of EU territory depopulation ecological degradation 4
  7. 7. Motivation 56% of EU citizens reside in rural areas 91% rural land comprises of EU territory depopulation ecological degradation declining quality of life 4
  8. 8. Motivation PDO & PGI labels Demarcate products made in a particular place using specific methods and ingredients. EU scheme to promote rural sustainability... 5
  9. 9. Motivation SPANISH FARMS 6
  10. 10. Motivation SPANISH FARMS 80% less-favorable areas 6
  11. 11. Motivation SPANISH FARMS 80% less-favorable areas 96% small enterprises 6
  12. 12. Motivation SPANISH FARMS 80% less-favorable areas 96% small enterprises 14% of EU quality label products 6
  13. 13. Motivation SPANISH REGULATORS 7
  14. 14. Motivation SPANISH REGULATORS poor institutional organization 7
  15. 15. Motivation SPANISH REGULATORS poor institutional organization small budgets 7
  16. 16. Motivation SPANISH REGULATORS poor institutional organization small budgets lack IT skills in human resources 7
  17. 17. Motivation SPANISH CONSUMERS 8
  18. 18. Motivation SPANISH CONSUMERS majority unaware of PDO/PGI labels 8
  19. 19. Motivation SPANISH CONSUMERS majority unaware of PDO/PGI labels will pay higher prices if convinced of superior quality 8
  20. 20. Motivation SPANISH CONSUMERS majority unaware of PDO/PGI labels will pay higher prices if convinced of superior quality increasing Internet usage 8
  21. 21. Objective
  22. 22. Objective mashup maps, Web2.0 lightweight technologies programming languages, open- source APIs, user- generated content + “real world” problem 10
  23. 23. Objective A collaborative, easily-managed, and extensible geocontent platform ... + ...to promote PDO and PGI Spanish products. 11
  24. 24. Objective PROJECT GOALS - Provide online information about the meaning of PDO and PGI labels. - Educate consumers about the natural and cultural contexts of production for each product. - Allow users to locate retailers where products may be purchased. 12
  25. 25. Objective PROJECT REQUIREMENTS - Free and open source solution. - Support content management by minimally skilled employees in dispersed organizations. - Extensible; other Spanish regions should be able to use it out-of-the-box with small customizations. - Enable users to contribute recipes & vendors. - Integrate user-friendly geographic referencing of contributed content. - Visualize site content with an interactive map. - Utilize existing online content and publish site content in standard formats for further reuse. 13
  26. 26. Background
  27. 27. Background GEOCONTENT web content that has been spatially referenced blog >>>>>>>>>>>> Blogger embedded post map encyclopedia entry >> Google Maps Wikipedia layer photograph >>>>>>>>>>>>>>>>> Flickr GeoFeed video >>>>>>>>>>>>> Google Maps YouTube layer 15
  28. 28. Background GEOCONTENT web content that has been spatially referenced blog >>>>>>>>>>>> Blogger embedded post map geotagging / GeoRSS encyclopedia entry >> Google Maps Wikipedia layer geoparsing / XML, JSON, GeoRSS photograph >>>>>>>>>>>>>>>>> Flickr GeoFeed geotagging / KML, GeoRSS, Geo, GeoURL video >>>>>>>>>>>>> Google Maps YouTube layer geotagging / KML 15
  29. 29. Background GEOCONTENT doesn’t require spatial database storage; not for complex analysis DESKTOP GIS 16
  30. 30. Background GEOCONTENT doesn’t require spatial database storage; not for complex analysis DESKTOP GIS WEB GEO PLATFORM 16
  31. 31. Background GEOCONTENT doesn’t require spatial database storage; not for complex analysis DESKTOP GIS Joomla, Wordpress WEB GEO PLATFORM CMS Drupal, 16
  32. 32. Background GEOCONTENT doesn’t require spatial database storage; not for complex analysis GeoCMS: GeoContent Management System Platform to support the collection, management, and publication of geocontent. DESKTOP GIS Joomla, Wordpress WEB GEO PLATFORM CMS Drupal, 16
  33. 33. Implementation
  34. 34. Implementation TOOLS Server & database - Apache, MySQL, PHP 4 Web publishing platform -Wordpress 2.7, 10 plugins Programming and markup languages - Google Maps API, PHP, Javascript, CSS Graphic design - Adobe Photoshop 18
  35. 35. Implementation SYSTEM DESIGN 19
  36. 36. Implementation USER ROLES Administrator Consejo Regulador Colaborador Visitor 20
  37. 37. Implementation GEOCONTENT FLOW 21
  38. 38. Tour
  39. 39. Tour 23
  40. 40. Tour 24
  41. 41. Tour 25
  42. 42. Tour 26
  43. 43. Tour 27
  44. 44. Tour 28
  45. 45. Tour 29
  46. 46. Tour 30
  47. 47. Tour 31
  48. 48. Tour 32
  49. 49. Tour 33
  50. 50. Tour 34
  51. 51. Tour 35
  52. 52. Tour 36
  53. 53. Tour 37
  54. 54. Tour 38
  55. 55. Tour 39
  56. 56. Tour 40
  57. 57. Tour 41
  58. 58. Tour 42
  59. 59. Tour 43
  60. 60. Extensibility
  61. 61. Extensibility Current Farm2.0 requirements for Valencia: - Web host: MySQL 4.0+, PHP 4.3+ - Designated administrator to manage roles 45
  62. 62. Extensibility Farm2.0 requirements in another Spanish region: - Revise controlled vocabulary with new product categories. - New logo (& color palette); replace two files and several CSS specifications. - New icon set; adjust custom javascript for GeoMashup plugin. 46
  63. 63. Conclusion
  64. 64. Conclusion Farm2.0 is a functioning GeoCMS to promote Spanish quality label products. All project goals were met using the Wordpress platform, a specialized suite of plugins, and a number of customizations. The resulting platform is extensible and holds promising potential for further applications. 48
  65. 65. Thank you. Questions?

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