Representations of social groups within my music magazine
The first part of the slideshow is an insight into the dominant socialgroup belonging to the Hiphop scene of music and culture and how Iused or challenged dominant ideas following this particular socialgroup. The second part of the slideshow displays Hiphop artists as asocial group and how I used or challenged conventions and stereotypesto represent their social group.
The Hiphop genre can be looked at as a sub culture which includes conventions ofHiphop dancing, graffiti styles, dedication to rap and fashion items such as high toptrainers, and the images below are features which follow and contribute to the socialgroups. Features such as these are what individuals belonging to the Hiphop genre orwho consume the Hiphop genre are typically associated with…
I did not include any aspects of dance and graffiti in my musicmagazine as I wanted to challenge stereotypical features which areassumed to come with the Hiphop genre and I found that these twoaspects were not normally represented in typical Hiphop magazines. Ifound that rappers and fashion trends such as high top trainers playeda significant part in typical Hiphop magazines instead as you can see tothe right. The artist 50 Cent, a famous rapper, stands as the main imageon this example of VIBE magazine‟s front cover.Therefore I followed aspects of rappers and fashion trends which play asignificant part in the dominant representation of social groupstypically associated with Hiphop. I included a feature in my contentspage in my magazine about „High tops‟ to represent conventions offashion trends which this social group follow. My page reference read:36 HIGH TOPS HITTING THE HIGH STREETSean Hunter asks why everything associated with Hiphop has tobecome mainstream. I also included a representation of rap through the article featuring onmy double page spread; in the interview my artist says: I enjoyedbeing able to sing more than I ever have whilst performingand recording with them. Most of my songs have a larger rapapproach than a singing approach so when collaboratingwith these guys, gave me a chance to actually sing more thanI did rap.
Hiphop originated from African/Caribbean-American communities in 1970‟s therefore is afairly recent development in music history. Eventhough it is said that other ethnic backgroundshave contributed to the cultural development andmovement of the genre, the roots of Hiphopsuggest individuals belonging to social groupswithin the genre, are still often represented asbeing African or from the Caribbean. Social groupsincluding the Hiphop dancers, the graffiti artists,the individuals following Hiphop trends offashion, consumers of the music or the artiststhemselves are typically represented as being blacktherefore with this dominant representation of thissocial group surrounding the genre, I felt it wasessential to represent this in my music magazine. Isupported this dominant idea through the use ofduo „CLONED‟ to ensure I portrayed a realisticversion of artists associated with Hiphop howeverchallenged this by using my artist, Tyra, who islighter in her skin to suggest that my magazine wasbecoming influenced by other ethnic backgrounds.
Swearing; On the left is an article taken fromHiphop music magazine XXL; on the fifth and 6thparagraph the artist being interviewed hasincorporated swearing in his language. Fromthis, I incorporated swearing in my article toinclude an aspect which social groups belongingto the Hiphop genre use. In my article, Tyra says,“You‟re never gonna fully escape from yourhaters, so I say f**k the haters!” Below are twoimages of two rappers belonging to the socialgroups of Hiphop who are swearing using bodylanguage. I did not want to incorporate this onmy artist as I felt it inappropriate for the styleand character I was giving off in the images ofher. Instead I challenged this representation ofHiphop social groups, by incorporating positiveimages, for example the image of my artist, Tyra.Swearing as a feature of representation connotesabuse and threatening behaviour and I wanted tobreak this negative representation included insocial groups belonging to the Hiphop genre.
The following slides are an insight into the social groups ofartists belonging to the Hiphop music genre, black male orfemale rappers/singers which follow certain conventions inmusic magazines. They all share similarities which unitesthem as a social group and through-out the construction ofmy music magazine, I used these artists as inspiration tonot only appeal to social groups within the Hiphop genrebut to allow my own artists to seem like they fit in with thesocial group existing artists in the industry belong to.
The previous images, are photographs of well known artistsbelonging to the Hiphop music genre. When thinking ofsocial groups belonging to the Hiphop scene, popular maleblack rappers are the majority. Producing a Hiphopmagazine and wanting to use a female artist as the mainfocus and USP, I needed to think outside the box anddevelop and challenge conventions in order to represent adifferent social group other than black males. Even so, itwas hard to escape from the dominant stand black malerappers have in the Hiphop genre so I incorporated aspectsof this particular social group in my magazine.
Direct mode of address- The example to the right is offamous Hiphop artist, 50 CENT and I was inspired by hisusage of direct mode of address therefore I used it in myimage for my front cover to convey aspects of power anddominance, ultimately representing this particular socialgroup.Musicality- Following conventions of social groupswhich keep the music of Hiphop alive. I was inspired byHiphop music magazine THE SOURCE and this issue‟sfront cover image of a Hiphop artist wearingheadphones. As I saw that this social group alsocommunicates aspects of musicality I wanted to do sotoo to follow conventions and successfully represent thesocial group.
Through previous research, Idiscovered that colours such as redand black are conventional withinthe Hiphop genre. As seen in theexamples to the left, black malerappers follow this colour scheme;red and black connote danger andpower and even mystery thereforethis particular social groupbelonging to the Hiphop genre liveup to these connotations bywearing clothes with the samecolours.
I represented the colour scheme familiar with I represented the black colourthis particular social group belonging to the scheme which the social groupHiphop genre, through the use of the red text on follows through the contentsmy double page spread, used on the letter „T‟ of page‟s background, the black„Tyra‟ to allow her to directly represent them and leggings the main artist, Tyra, ison the question font to allow the magazine itself wearing and the black tops theto represent this also. duo „CLONED‟ are wearing.
The first image is of Hiphop male rapper Lil Wayne who belongsto the social group of black male rappers in the Hiphop genre. Aconvention which follows these individuals is their serious facialexpressions when posing for a photo. The second image is of JayZ who is also holding a serious expression. I have contrastedboth of the image against the two images which I have createdfor my double page spread of my main artist Tyra. I havechallenged this convention by creating two images which holdtwo different facial expressions; one is a positive expression asthe artist is smiling whilst also looking cheeky as she is posedwith her tongue out and the other is another fun one as she ispouting using her lips. I wanted to challenge serious facialexpressions which artists belonging to this social group tend touse as I wanted to create a positive and fun character for myartist to differentiate her to typical male rappers belonging to thesame genre.
Even though the majority of artists belonging to the Hiphopgenre who stand as a social group for the representation ofthe scene and culture of the genre, are male, females stillplay a significant part. As I used a female artist in my musicmagazine, I needed to not only represent a male socialgroup but a female one too, to appeal to both genders of mytarget audience and to represent both genders belonging tothe social group of Hiphop.
For the main image on my double page spread of my artist,Tyra, I followed conventions of tribal print by incorporatingthe design in the choice of leggings she appears in. I wasinspired by Hiphop artist Rihanna, who belongs to the socialgroup of black female artists. I thought the style of Rihannain this image as different, quirky but upcoming in thefashion industry and wanted to represent an aspect of hers torepresent this type of social group.Through the use of contrasting colours of yellow black andwhite, on my image of my artist I wanted to convey a quirkyand different look similar to the image to the left of Hiphopartist, Nicki Minaj who belongs to the social group of blackfemale artists.
I created a Hiphop duo „CLONED‟ which appeared onthe contents page in my magazine. I was inspired by theduo group in the image to the right who belong to thesocial group of female black artists. I was inspired bytheir similar looks and styles and the sexualconnotations which were put forward in this image. Iused black females for my own version of a duo and Ireinforced the name of the duo through their similarfacial expressions and challenged the meaning of theirname through contrasting body language. I followedthe sexual tones which were put forward in the image ofthe existing through the short black tops worn by myduo.