Social Media For Law Firms: Make the connection!

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Presentation for the VQ Knowledge & Strategy forum, 4 October 2011, Stockholm (Sweden).

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Social Media For Law Firms: Make the connection!

  1. 1. Dave Carroll<br />United BreaksGuitars<br />
  2. 2. Business Consultant at I.R.I.S.<br />Owner of Legal IT Professionals<br />
  3. 3. <ul><li>Why Social Media?
  4. 4. The Big Four
  5. 5. Measuring Impact
  6. 6. Case Study</li></li></ul><li>
  7. 7. Not<br />billable<br />Effects<br />No control<br />ROI<br />Leads<br />Stats<br />Expert<br />News<br />Engage<br />Policy<br />Update<br />
  8. 8.
  9. 9. <ul><li>Defineyouraudience
  10. 10. Usecurrent topics
  11. 11. Publishregularly & link
  12. 12. Write entertaining
  13. 13. Use proper formatting
  14. 14. Invite toComment
  15. 15. Follow others
  16. 16. Write guest blogs
  17. 17. Stats</li></li></ul><li>
  18. 18. Statistics<br /><ul><li>Launchedmay 2003
  19. 19. 130 million members
  20. 20. Decision makers: 28%
  21. 21. Geography: US leading
  22. 22. Legal industry: 1.6M
  23. 23. 2B peoplesearches (2010)</li></li></ul><li>Statistics - Legal<br /><ul><li>UK Top 150 firms
  24. 24. 42% profile
  25. 25. 17% 25+ connections
  26. 26. USA Top 100 firms
  27. 27. 60% profile
  28. 28. 30% 25+ connections</li></li></ul><li>
  29. 29. The stats<br /><ul><li>1sttweet 5 yearsago
  30. 30. 100M active users
  31. 31. 50M logins / day
  32. 32. 230M tweets / day
  33. 33. 500k new accounts / day
  34. 34. Usedby 69% of firms</li></li></ul><li>
  35. 35.
  36. 36. The stats<br /><ul><li>February 2004
  37. 37. 750M active users
  38. 38. 50% logins per day
  39. 39. Mobile: 250M users
  40. 40. Content: 30B per month
  41. 41. 770B pageviews
  42. 42. 70% outside USA</li></li></ul><li>True Reach – Amplification – Network Score<br />
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47. References & Resources<br /><ul><li>United breaks guitars
  48. 48. I.R.I.S.
  49. 49. Legal IT Professionals
  50. 50. Website
  51. 51. Legal IT Network
  52. 52. Twitter
  53. 53. Facebook
  54. 54. Social Media movie
  55. 55. Legal IT Professionals / LegalSupportNetworksurvey
  56. 56. Blogging
  57. 57. Blogger
  58. 58. Wordpress
  59. 59. Typepad
  60. 60. Posterous
  61. 61. Tumblr
  62. 62. Fellsoftstatistics
  63. 63. Law Firm Media Professionals survey
  64. 64. MeasuringSocial Media success
  65. 65. Klout
  66. 66. Peer Index
  67. 67. Dirkzwager</li>

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