STARSS SOCIAL MEDIAConnecting with Seniors, Caregivers, and their families on FACEBOOK, TWITTER, LINKEDIN
FACEBOOK ADSUsing Facebook.com’s network connections toreach out and build awareness of who we areand what we do via micromarketing messages.Find our page:Facebook.com/StAndrewsResources .
TWITTER CHATSUsing Twitter.com’s real-time, live topic chats onelder care to reach out to news organizations andpromote St. Andrew’s as a leader in senior living,home care, and legislative advocacy for seniorissues. Find us at Twitter.com/StAndrewsSenior .
LINKEDIN JOB POSTINGSUsing social media to find the best and brightesttalent and promote St. Andrew’s as a great placeto work. Find us at:http://www.linkedin.com/company/st.-andrews-resources-for-seniors-system .Since January 2011, job postings have receivedmore than 1,000 reads.
CONNECTING THE DOTSSocial media and fresh website content buildsawareness and inquiries via search engineoptimization and direct engagement withusers, which means more traffic to STARSS webproperties. Conversion of web traffic = censusdrivers, more donations, more service usage. -Competitive advantage -When they -More web need our site traffic resources and -Higher services they Census -People find us turn to us online in new -Higher usage -We listen and rates ways and on respond to their terms market forces