SOCIAL MEDIA PLANBACKGROUNDSt. Andrew’s Senior Solutions (SASS)provides seniors and their family caregivers options toaddress the issues of aging. With over 47 years of experience and more than 100 years ofcombined expertise, St. Andrew’s has the knowledge to ensure elders retain their dignity andreceive the respect they deserve. St. Andrew’s is a leading eldercare provider in theMetropolitan St. Louis area with a National Network to address the needs and wants of seniorsin any part of the country.GOALS 1. Educate Families and Seniors 2. Connect them to Resources, internal and external to SASS 3. Connect people of all different income levels to resources that fulfill needsMESSAGING 1. SASS can help caregivers and seniors maintain their independence through the aging process. 2. SASS can meet the needs of caregivers and seniors. 3. Individualized service means that service that is a) UNIQUE to the individual, based on his or her preference, needs, concerns and personal priorities b) GOAL-oriented, based on empowering and improving the individual’s abilities in cognitive, social/emotional, physical/medical, adaptive and communicative areas c) STRUCTURED for success, with assessments, short-term goals, and a roadmap to improvement d) SUPPORTED by the team and the staff that work with the person, with support for the person, the family and agencies involved e) OUTCOME-oriented, with accountability built into the plan f) REINFORCED across multiple environments, (home, community, hospital) 4. The person’s best interest is the SASS focus. We want to be the best fit for them but we’ll also connect them to the best resources in their area.
TACTICS Tweeting 3 times a week, morning and lunchtime tweets Tweetchats: discussions on elder care issues held on twitter with 160 characters at a time. #Eldercarechat is held on 1st and 3rd Wednesdaysand #carechat (it’s on Sundays but we’ll participate on Mondays). Use the site: http://tweetchat.com/room/eldercarechat or http://tweetchat.com/room/carechat 1 Blog Post a week (topics: Alzheimers & Dementia Care, Home Care & Independent Living, Insurance Coverage, Legal & Financial Matters, Longevity & Wellness, Residential Options, Transitions & Spirituality) Commenting on Popular Blogs for Seniors. (see attached list)MEASUREMENT TOOLSCrowdboosterSocialmention.comIcerocket.comBoardreader.comSearch.twitter.comWebsite views to standrewsseniorsolutions.comSM Response Plan a) Caregiver Inquiry – Respond immediately, thanking them for their request and that someone will answer their question or inquiry shortly. Forward to Ann or Toni for more indepth answer b) Negative Response – Ameerah will work with Ann to craft a response, based on issue in a timely matter, no later than 24 hours from initial responseFB Ads: MimicAdwords language and promote SASS Follow us on Twitter Read our BlogEmail Marketing:Promote SASS Twitter, Caregiver story module and SASS Blog