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GTA 4 AND MW2 BUSINESS       STRATEGY(GRAND THEFT AUTO 4 AND  MODERN WARFARE 2)               By Ameena Rehman
Marketing – MW2   Co-branding with Monster Energy drink   Infinity Ward used an amazing marketing    strategy to keep th...
Marketing – GTA 4   Rockstar marketed GTA 4 heavily.   Rockstar’s marketing has come in many    forms, including…      ...
Promotion – MW2   MW2 was promoted by allowing potential    consumers to play the game free of charge,    during a specia...
Promotion – GTA 4   GTA 4 was being promoted by giving    consumers the chance to pre-order the game.   A series of vide...
Downloadable Content (DLC)What is downloadable content?   Downloadable content is official    additional content for a vi...
Downloadable Content – MW2   MW2 downloadable content    package adds 5 multiplayer maps    to the shooter, called Modern...
Downloadable Content – GTA 4    GTA 4 owners of Xbox 360 consoles     the extra episode is called The Lost     and Demand...
Distribution – GTA 4   Previous instalments of GTA series had    been released on Play Station first and    then on Xbox ...
Distribution – GTA 4 continued…    Same time release was no benefit for     Rockstar to give Sony exclusivity.    GTA 4 ...
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Gta 4 and mw2 business strategy

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Gta 4 and mw2 business strategy

  1. 1. GTA 4 AND MW2 BUSINESS STRATEGY(GRAND THEFT AUTO 4 AND MODERN WARFARE 2) By Ameena Rehman
  2. 2. Marketing – MW2 Co-branding with Monster Energy drink Infinity Ward used an amazing marketing strategy to keep the hype up for months. The MW2 team applied a slow leak formula to their communications, slowly giving information about the story and game changes.
  3. 3. Marketing – GTA 4 Rockstar marketed GTA 4 heavily. Rockstar’s marketing has come in many forms, including…  Television Ads  Internet video  Viral marketing  Mural Ads  A redesigned website This advertising allowed Rockstar to attract the attention of the biggest audience possible.
  4. 4. Promotion – MW2 MW2 was promoted by allowing potential consumers to play the game free of charge, during a special weekend promotion on stream. Infinity Ward ran a MW2 promotion of 4 packs of cans of Monster Energy Drink, where you could win  Games  Free map pack downloads  Viewing of exclusive MW2 strategy webcase
  5. 5. Promotion – GTA 4 GTA 4 was being promoted by giving consumers the chance to pre-order the game. A series of videos being produced. GTA 4 promotion was launched on games for Windows Live’s gaming on demand service. Also Xbox Live Gold Members were able to play GTA 4 completely free of charge.
  6. 6. Downloadable Content (DLC)What is downloadable content? Downloadable content is official additional content for a video which is distributed through the internet.
  7. 7. Downloadable Content – MW2 MW2 downloadable content package adds 5 multiplayer maps to the shooter, called Modern Warfare 2 stimulus package. This package was released on the Play Station Network.
  8. 8. Downloadable Content – GTA 4  GTA 4 owners of Xbox 360 consoles the extra episode is called The Lost and Demand.  The extra episode was available exclusively to Xbox 360 users who own a copy of the original GTA4 game and subscribed to Microsoft’s online gaming platform, Xbox Live.
  9. 9. Distribution – GTA 4 Previous instalments of GTA series had been released on Play Station first and then on Xbox a year later. GTA 4 was released both on PS3 and Xbox 360 at the same time. This was done as both consoles were not around long neither established dominance yet.
  10. 10. Distribution – GTA 4 continued…  Same time release was no benefit for Rockstar to give Sony exclusivity.  GTA 4 cost $100 million to make therefore Rockstar wanted as many people as possible playing the game.  Microsoft paid $50 million for exclusive online content, which 2 years later was available to everyone to buy.

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