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2.5kg of product*   460kg of CO2e


                                    *landfill
460kg CO2e




2.5kg
Gavin Starks
CEO, AMEE
gavin@amee.com
@agentGav @ameeHQ
http://www.amee.com
YOUR
ENERGY IDENTITY
(and why you should care)
Climate Change, Globalization and War.
Mapping International Policy and Markets.
Data. All the data.
Emerging ecosystems. Privacy.
Collaboration & change.
#todo list
Give everything an energy identity
Build “smart-grid” behaviour into everything
Measure and map all of it
Lobby for, or create, open standards
Sort out data ownership before-the-fact
Peak oil
Peak finance
 Peak water
Peak uranium
Peak copper
Peak <resource> => Peak consumption
“the median surface
 warming in 2091 to 2100
 is 5.1°C compared
 to 2.4°C in the 2003 study”
                                MIT
                      source:
TECHNOLOGY INNOVATION
SERVICES NOT PRODUCTS
REFRAMING VALUE
RATIONING
WAR




                        http://www.forumforthefuture.org/
EFFICIENCY + TECHNOLOGY

Rapid innovation in energy efficiency
technologies has created a consumerist,
low-carbon world.

Society balances delicately with
ever-increasing reliance on new technology
to mitigate continuing climate change.




   http://www.forumforthefuture.org/projects/climate-futures
SERVICE TRANSFORMATION
High carbon prices mean businesses sell services
rather than products.

Car ownership is prohibitive but public transport is
highly efficient.

A 'share with your neighbour' ethos exists and global
carbon emissions decline for the first year in history
REDEFINE PROGRESS

People rethink what a fulfilling life means.

Meaningful jobs are valued and stronger
links with local communities are cultivated.

People are attracted to simplicity and
focus much more on quality of life than
economic prosperity.
ENVIRONMENTAL WAR ECONOMY

Governments leave it too late and are forced
to rationalise whole sectors and take control
of citizens' lives.

Environmental refugees must find countries
willing to accommodate them. GHGs begin to
decline, but at great cost to civil liberty.
PROTECTIONIST WORLD

The world is divided into protectionist blocs.
Countries wage war over scarce resources
such as water.

Communities are divided and terrorists
take advantage of the flux, targeting
collapsed states.
“the cull during this century is
  going to be huge, up to 90%.
  The number of people
  remaining at the end of
  the century will probably
  be a billion or less.”
                         source: Lovelock
“If we burn all the coal, we might kick
  in a runaway greenhouse effect ...
  if we burn all the tar shale and
  tar sands we definitely will ... leading
  to the Venus Syndrome.
  Caps aren’t going to work – we need
  a Carbon tax”
                                source: Hansen, Nasa
Are we finally moving to
a post-capitalist society?

Is “triple-bottom-line”
actually possible?
“capitalism is not up to the challenge
 ... it improperly and systemically
 undervalues the future ... it has
 become a kind of multi-generational
 Ponzi scheme
 ... we need a Carbon tax”
                                source: McKinsey
THINGS TO
DO MORE OF



                  TECHNOLOGY INNOVATION
                  SERVICES NOT PRODUCTS
THINGS TO EXPLORE REFRAMING VALUE
                  RATIONING
                  WAR


THINGS TO
REALLY AVOID
“Carbon will be part
 of the US budget
 by 2011”
Source: The White House
$15bn per annum
5m green-collar jobs
Federal Cap & Trade
Policy

Business

                      Science

      Technology
Data. All the data.
                      policy

                      legislation

                      frameworks

                      exchanges

                      trade

                      business
EU POLICY STACK
EU POLICY STACK

                         Kyoto Protocol

                             EU ETS

                       Climate Change Bill
                                                = 30min monitoring
                  Carbon Reduction Commitment   = mandatory purchases
                                                (>6GWh or >£500k/yr)


                        Energy Efficiency

                     Renewable Obligations
We are moving to an economic age
                                                  where we need to start obeying
                                                  the first law of thermodynamics*




quot;Energy can be transformed (changed from one form to another), but it can neither be created nor destroyed.quot;
20 largest cities use 75% of world's energy
500m+ people will migrate to cities in <5yr
Future = many, smaller cities
“Countries as cities”?
There is no time left for closed systems

i/o models of everything
Democratization of energy
Data. All the data.
                      citizens + things

                      private sector

                      public sector

                      cities

                      countries

                      Earth
Data. All the data.
                      purchases

                      materials

                      buildings

                      travel + transport

                      fuel + water + waste

                      Energy Identity
Energy Identity

The digital embodiment of
your physical consumption
Your Energy Identity
should be more valuable
than your Digital Identity
So how should we protect it?
Everyone else assumes they own your data
(e.g. utilities, suppliers, banks, retailers, etc.)
                   START HERE




                  ARRIVE HERE

  You own your data and you share/license
        it with those who need it.
quot;collaboration networks are to
 businesses what social
 networks are to consumersquot;
                      @Padmasree, CTO, Cisco
EMERGING ECOSYSTEMS
“unifying monitoring, measuring, and managing rural environments,
rural to urban interconnects, and urban environments”
                        =
         +

                                                 “95% of people are interested in receiving detailed
                                                 information on their energy use”

quot;If Edison would wake up today and look
 at the grid he'd say 'that's where I left itquot;
                                                 “Data on your personal energy use belongs
                                                 to you ... in a standard, non-proprietary format”

Tim Berners-Lee on “unlock all your raw data”
Tim O'Reilly on “instrumenting the world”
Standards-Public                  Carbon/Energy Consultancies   Buildings
                                                                    Special Projects
                                      EQ2
    DECC (UK Government)
                                      NaturalLogic
                                      CarbonVision
Standards-Commercial/Registries       Greenmonk.net
                                                                Travel & Transportation
    CO2code
                                                                    CarbonVoyage
    Specia lProjects
                                  Software/SaaS &                   Dopplr
                                  Systems Integrators
Media                                 Carbonetworks
    The Guardian Data Store           Carbonmetrics
                                                                Supply Chain
                                      Carbon Hub
                                      SUN (OpenEco)
Communities                                                         dcarbon8
                                      MakeMeSustainable             Julies Bicycle
    2Degrees                          LivingLifeGreen
    The Climate Group                 Special Projects

                                  Smart Meters
Agencies
                                      Carbonmetrics
    Torchbox
                                      ISE
    Jelerang
    Avvio
                                  Trading
    Clearleft
    EuroRSCG
                                      Misys (OpenCarbonWorld)
                                      EarthCP
                                      Sandbag
Policy

Business

                      Science

      Technology

                                *realtime
Our current horizons do not mitigate risk
We need to bend the space-time of policy and commerce
#todo list
Give everything an energy identity
Build “smart-grid” behaviour into everything
Measure and map all of it
Lobby for, or create, open standards
Sort out data ownership before-the-fact
Gavin Starks
CEO, AMEE
gavin@amee.com
@agentGav @ameeHQ
http://www.amee.com
AMEE at eTech
AMEE at eTech

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AMEE at eTech

  • 1.
  • 2. 2.5kg of product* 460kg of CO2e *landfill
  • 5. YOUR ENERGY IDENTITY (and why you should care)
  • 6. Climate Change, Globalization and War. Mapping International Policy and Markets. Data. All the data. Emerging ecosystems. Privacy. Collaboration & change.
  • 7. #todo list Give everything an energy identity Build “smart-grid” behaviour into everything Measure and map all of it Lobby for, or create, open standards Sort out data ownership before-the-fact
  • 8. Peak oil Peak finance Peak water Peak uranium Peak copper
  • 9. Peak <resource> => Peak consumption
  • 10. “the median surface warming in 2091 to 2100 is 5.1°C compared to 2.4°C in the 2003 study” MIT source:
  • 11. TECHNOLOGY INNOVATION SERVICES NOT PRODUCTS REFRAMING VALUE RATIONING WAR http://www.forumforthefuture.org/
  • 12. EFFICIENCY + TECHNOLOGY Rapid innovation in energy efficiency technologies has created a consumerist, low-carbon world. Society balances delicately with ever-increasing reliance on new technology to mitigate continuing climate change. http://www.forumforthefuture.org/projects/climate-futures
  • 13. SERVICE TRANSFORMATION High carbon prices mean businesses sell services rather than products. Car ownership is prohibitive but public transport is highly efficient. A 'share with your neighbour' ethos exists and global carbon emissions decline for the first year in history
  • 14. REDEFINE PROGRESS People rethink what a fulfilling life means. Meaningful jobs are valued and stronger links with local communities are cultivated. People are attracted to simplicity and focus much more on quality of life than economic prosperity.
  • 15. ENVIRONMENTAL WAR ECONOMY Governments leave it too late and are forced to rationalise whole sectors and take control of citizens' lives. Environmental refugees must find countries willing to accommodate them. GHGs begin to decline, but at great cost to civil liberty.
  • 16. PROTECTIONIST WORLD The world is divided into protectionist blocs. Countries wage war over scarce resources such as water. Communities are divided and terrorists take advantage of the flux, targeting collapsed states.
  • 17. “the cull during this century is going to be huge, up to 90%. The number of people remaining at the end of the century will probably be a billion or less.” source: Lovelock
  • 18. “If we burn all the coal, we might kick in a runaway greenhouse effect ... if we burn all the tar shale and tar sands we definitely will ... leading to the Venus Syndrome. Caps aren’t going to work – we need a Carbon tax” source: Hansen, Nasa
  • 19. Are we finally moving to a post-capitalist society? Is “triple-bottom-line” actually possible?
  • 20. “capitalism is not up to the challenge ... it improperly and systemically undervalues the future ... it has become a kind of multi-generational Ponzi scheme ... we need a Carbon tax” source: McKinsey
  • 21. THINGS TO DO MORE OF TECHNOLOGY INNOVATION SERVICES NOT PRODUCTS THINGS TO EXPLORE REFRAMING VALUE RATIONING WAR THINGS TO REALLY AVOID
  • 22. “Carbon will be part of the US budget by 2011” Source: The White House
  • 23. $15bn per annum 5m green-collar jobs Federal Cap & Trade
  • 24. Policy Business Science Technology
  • 25. Data. All the data. policy legislation frameworks exchanges trade business
  • 27. EU POLICY STACK Kyoto Protocol EU ETS Climate Change Bill = 30min monitoring Carbon Reduction Commitment = mandatory purchases (>6GWh or >£500k/yr) Energy Efficiency Renewable Obligations
  • 28. We are moving to an economic age where we need to start obeying the first law of thermodynamics* quot;Energy can be transformed (changed from one form to another), but it can neither be created nor destroyed.quot;
  • 29. 20 largest cities use 75% of world's energy 500m+ people will migrate to cities in <5yr Future = many, smaller cities “Countries as cities”?
  • 30. There is no time left for closed systems i/o models of everything Democratization of energy
  • 31. Data. All the data. citizens + things private sector public sector cities countries Earth
  • 32. Data. All the data. purchases materials buildings travel + transport fuel + water + waste Energy Identity
  • 33. Energy Identity The digital embodiment of your physical consumption
  • 34. Your Energy Identity should be more valuable than your Digital Identity So how should we protect it?
  • 35. Everyone else assumes they own your data (e.g. utilities, suppliers, banks, retailers, etc.) START HERE ARRIVE HERE You own your data and you share/license it with those who need it.
  • 36. quot;collaboration networks are to businesses what social networks are to consumersquot; @Padmasree, CTO, Cisco
  • 37. EMERGING ECOSYSTEMS “unifying monitoring, measuring, and managing rural environments, rural to urban interconnects, and urban environments” = + “95% of people are interested in receiving detailed information on their energy use” quot;If Edison would wake up today and look at the grid he'd say 'that's where I left itquot; “Data on your personal energy use belongs to you ... in a standard, non-proprietary format” Tim Berners-Lee on “unlock all your raw data” Tim O'Reilly on “instrumenting the world”
  • 38. Standards-Public Carbon/Energy Consultancies Buildings Special Projects EQ2 DECC (UK Government) NaturalLogic CarbonVision Standards-Commercial/Registries Greenmonk.net Travel & Transportation CO2code CarbonVoyage Specia lProjects Software/SaaS & Dopplr Systems Integrators Media Carbonetworks The Guardian Data Store Carbonmetrics Supply Chain Carbon Hub SUN (OpenEco) Communities dcarbon8 MakeMeSustainable Julies Bicycle 2Degrees LivingLifeGreen The Climate Group Special Projects Smart Meters Agencies Carbonmetrics Torchbox ISE Jelerang Avvio Trading Clearleft EuroRSCG Misys (OpenCarbonWorld) EarthCP Sandbag
  • 39. Policy Business Science Technology *realtime
  • 40. Our current horizons do not mitigate risk
  • 41. We need to bend the space-time of policy and commerce
  • 42. #todo list Give everything an energy identity Build “smart-grid” behaviour into everything Measure and map all of it Lobby for, or create, open standards Sort out data ownership before-the-fact
  • 43. Gavin Starks CEO, AMEE gavin@amee.com @agentGav @ameeHQ http://www.amee.com